What's Happening Shoals

02/06/2026

‼️🚰 All Clear for WLWA Customers

WLWA Customers: The Boil Water Advisory for your area has been LIFTED. All samples tested have been returned clear of any contaminates.

02/04/2026

We are so honored to have Jeff Roland from Shoals Insider & What's Happening Shoals stopping by the shop today to showcase Bob's Tire & Alignment

​This year we 🎊celebrated 50 years 🎊 of service focusing on the cars in our bays and the neighbors in our lobby.
Today, we get to share that story with all of you.

Join us live at 3pm TODAY to see what makes our "old school" service so special and see what goes on Behind The Scenes! (🤫and maybe a few deals you didnt know about!!)

​Thank you for being part of our story, Shoals!

​📍 4200 N. Jackson Hwy (Across from McDonald's)
256.381.1199

02/04/2026

‼️IF TRAVELING TO SHEFFIELD- Please find an alternative route if you have to cross Montgomery Ave to get to and from work or home!

****TRAFFIC ALERT**** Montgomery Ave railroad crossing will be closed while paving is done. Unknown at this time on how long it will be closed. We will update as soon as it is reopened. ****UPDATE**** Crossing reopened.

02/02/2026

NEWS ALERT 🚨 MUSCLE SHOALS, Ala.

Shoals Insider’s Jeff Roland Brings the Day’s Top Stories to Local Radio Each Morning

By Lora Pleasants
Senior Staff Writer

Shoals area residents are starting their mornings informed thanks to Jeff Roland’s daily Shoals Insider radio newscast, airing every weekday morning across four popular local stations: WLAY 100.1, WVNA Big Dog 105.5, My 101.5, and 94.9.

The newscast begins at 6 a.m. and then airs on the hour at 7 a.m., 8 a.m., and 9 a.m., delivering concise, up-to-date coverage of the Shoals area’s most important stories of the day. From breaking news and public safety updates to government, community, and local interest stories, Roland’s reports have become a morning staple for listeners across Northwest Alabama.

Roland’s passion for broadcasting runs deep. He began his career at just 21 years old, when he and his father owned and operated an oldies radio station serving the Huntsville and Marshall County markets during the 1990s. That early start laid the foundation for a lifelong career in media and storytelling.

“I truly enjoy bringing late-breaking news to the Shoals area,” Roland said. “It’s hard work and involves late hours, but I’ve really been blessed to do something that I’m so passionate about.”

Never one to take himself too seriously, Roland often jokes that his path into journalism was written from the start. “My mother’s name was Lois and my father’s name was Lane,” he said with a laugh. “So I guess it was just meant to be.”

In addition to his radio work, Roland is the founder and Editor-In-Chief of Shoals Insider, a large rapidly growing local news platform on Facebook that now boasts more than 91,000 followers. Its companion community group What’s Happening Shoals, has grown to over 90,000 members, making it the largest local online news provider in the Shoals.

“We get around 40 million views every 28 days, according to Facebook,” Roland said. “We’ve truly been blessed.”

Through digital media, radio, and social platforms, Jeff Roland continues to play a central role in keeping the Shoals informed—starting each weekday morning before sunrise and carrying the day’s stories to the community he calls home.

01/29/2026

West Lauderdale Water Update 1/29/26 5p: Currently, approximately 1500 customers are being impacted by the water outage in WEST Lauderdale County.

A precautionary Boil Advisory has been issued for those customers with abnormally low water pressure. If you are experiencing normal water pressure, you are NOT under the Boil Advisory.

Florence/Lauderdale EMA along with Cloverdale Fire will begin distribution of bottled water and Non-Potable water beginning at 0800 tomorrow at 3200 CR 10. PLEASE BRING YOUR OWN CONTAINERS if you require water for flushing toilets, washing clothes, agriculture needs, etc. the water being provided is treated, but not being transported in an ADEM tested container. As such we list it as Non-Potable and not suitable for human consumption.

Additional water will be delivered to the WLWA offices on CR 200. Information will be provided once that location is ready to accept community members.

The time frame for resumption of normal service in the impacted area is not known at this point. Once leaks are repaired, it will take time to refill and test tanks to ensure the safety of the water system.

Please be patient as these repairs are being made.

Thank you to the Lauderdale County Association of Volunteer Fire Departments for their partnership and assistance in acquiring water for distribution.

01/20/2026

🚨 Winter weather is likely headed to the Shoals this weekend — now’s the time to prepare for bitter cold and possible wintry mix.

01/07/2026

Scam Alert for Florence Utilities Customers

Scammers are calling and claiming to be from Florence Utilities, telling customers they have as little as 25 minutes to make a payment or their service will be disconnected.

The reports indicate these calls are coming from an 866 number and demanding payment or be cut off.

In some cases, callers have also claimed customers have overpaid and request debit or credit card information to issue a “refund.”
⚠️ Be Aware:
• Florence Utilities will never call and demand immediate payment.
• Florence Utilities will never ask for debit or credit card information over the phone.
• Do not provide personal or financial information to unknown callers.
• If you receive one of these calls, hang up immediately.

11/04/2025

⏰🍔The clock is ticking- Smashed will be at Tuscumbia Foodland until 7pm tonight!

Smashed is back in Tuscumbia today at Foodland until 7 tonight! So go get your fix!

Online ordering: Mk360.me/smashed
Call us: 256-879-8968

10/21/2025

👻 Mark your calendars, Shoals friends — Frights & Lights is almost here! 🎃

10/21/2025

Reach out to Helen Keller Hospital for more information if you are interested in participating.

The Keller Breast Center invites you to attend the 10th annual "Profiles in Pink" party on Thursday, October 23, from 11:00 AM to 1:00 PM at the Clarion Inn in Sheffield. Celebrate survivors, shop local vendors, learn about breast health, and hear from Dr. Whitney Hotsinpiller — Radiology Oncologist at Alliance Cancer Care.

All breast cancer survivors are treated to a delicious lunch and a special gift from the Keller Breast Center. We look forward to coming together as a community to honor survivors, support patients, and promote the importance of breast health! 🩷

10/21/2025

🍁🎃FALL FESTIVAL 🎃 🍁
Wednesday October 22, 2025 🍂5:30-7:30PM

10/20/2025

Free Community Breast Cancer Awareness and Survival Celebration
Thursday, October 23, 2025 11-1