The Mendocino Beacon

The Mendocino Beacon An award-winning newspaper for the people on the Mendocino Coast since 1877. He sold the newspaper in 1948, continuing to publish The Beacon. in 1977.

The Mendocino Beacon began publishing in 1877, when William Heeser started what is today the oldest continuously operating newspaper on the Mendocino Coast. In 1889 Heeser started another paper in Fort Bragg, the Advocate, which he kept until 1892. His son, August “Auggie” Heeser, eventually succeeded William as publisher and editor. In 1927, at the age of 29, Auggie purchased the Fort Bragg News

and the Advocate, and combined them to form the Fort Bragg Advocate and News. After Auggie Heeser died in 1966, The Beacon was acquired by his nephew, Francis “Al” Nichols, who sold it to Mendocino Publishing Co. That same year Mendocino Publishing Co. purchased the Advocate-News, which brought it and The Beacon together under a single owner. Ownership changed once more in 1984 when Donrey Media Group purchased the papers. In 1999 the papers’ owner went into partnership with Denver-based MediaNews Group. In 2000, after 123 years, production of The Beacon was moved to the same location as the Fort Bragg Advocate-News. This was no easy decision for Publisher Sharon DiMauro. However, increasing costs made it difficult to justify keeping the Mendocino office open, especially since the majority of work on the paper was done at the Fort Bragg office. Nowadays, the Internet versions of The Mendocino Beacon and the Fort Bragg Advocate-News provide increased exposure for both our local news and community advertising.

The Mendocino Coast Humane Society pets of the week are Mario and Sunflower.
07/17/2025

The Mendocino Coast Humane Society pets of the week are Mario and Sunflower.

In the BritBox series, detectives analyzing surveillance footage recruit the help of a deaf woman who can read lips.
07/17/2025

In the BritBox series, detectives analyzing surveillance footage recruit the help of a deaf woman who can read lips.

Joaquin Phoenix, Pedro Pascal and Emma Stone take on early 2020 pandemic crises of every sort in Ari Aster's "Eddington....
07/17/2025

Joaquin Phoenix, Pedro Pascal and Emma Stone take on early 2020 pandemic crises of every sort in Ari Aster's "Eddington."

Joaquin Phoenix, Pedro Pascal and Emma Stone take on early 2020 pandemic crises of every sort in Ari Aster’s “Eddington.”

Panzanella is a rustic, traditional Italian salad made with stale bread, cucumbers and tomatoes.
07/17/2025

Panzanella is a rustic, traditional Italian salad made with stale bread, cucumbers and tomatoes.

Francis was a top performer of the pre-Beatles era from 1957-64.
07/17/2025

Francis was a top performer of the pre-Beatles era from 1957-64.

This summer, the Mendocino Eco Artists Show at The Stanford Inn in Mendocino is open to the public until September 30.
07/17/2025

This summer, the Mendocino Eco Artists Show at The Stanford Inn in Mendocino is open to the public until September 30.

Two Bay Area women who got lost while mountain biking in Jackson State Demonstration Forest near Fort Bragg this week we...
07/17/2025

Two Bay Area women who got lost while mountain biking in Jackson State Demonstration Forest near Fort Bragg this week were found safe and sound by local Search and Rescue volunteers, the Mendocino County Sheriff's Office reported.

Two Bay Area women who got lost while mountain biking in Jackson State Demonstration Forest near Fort Bragg this week were found safe and sound by local Search and Rescue volunteers, the Mendocino …

“Since it has ended, it has been mixed emotions, joy to have completed the journey, and sad that this moment is coming t...
07/17/2025

“Since it has ended, it has been mixed emotions, joy to have completed the journey, and sad that this moment is coming to an end,” said Autumn Goodwin, 18, of the Karuk Tribe. “But in a way, it is just the beginning. It is a bittersweet moment.”

“Since it has ended, it has been mixed emotions, joy to have completed the journey, and sad that this moment is coming to an end,” said Autumn Goodwin, 18, of the Karuk Tribe. “But in a way, it is …

In the early 1900s, young James Peirsol and his gang of local boys found a way to turn summer swimming excursions into s...
07/17/2025

In the early 1900s, young James Peirsol and his gang of local boys found a way to turn summer swimming excursions into soda-fueled adventures with a mischievous twist. Their favorite spot was Griffin’s Pond, a high-tide pool carved into the rocky cliffs just south of Mendocino.

In the early 1900s, young James Peirsol and his gang of local boys found a way to turn summer swimming excursions into soda-fueled adventures with a mischievous twist. Their favorite spot was Griff…

On Saturday, July 12, the Fort Bragg nonprofit Art Explorers celebrated its 25th anniversary in a big way. That evening ...
07/17/2025

On Saturday, July 12, the Fort Bragg nonprofit Art Explorers celebrated its 25th anniversary in a big way. That evening the Mendocino Art Center (MAC), hosting the show, held a reception for the opening night of the Art Explorers' "A Progressive Ensemble."

On Saturday, July 12, the Fort Bragg nonprofit Art Explorers celebrated its 25th anniversary in a big way. That evening the Mendocino Art Center (MAC), hosting the show, held a reception for the op…

“Baddest Man: The Making of Mike Tyson,” moves from the boxer’s birth in 1966 to 1988.
07/16/2025

“Baddest Man: The Making of Mike Tyson,” moves from the boxer’s birth in 1966 to 1988.

The Koko Crater trail has been reopened, but other popular Oahu routes remain off-limits.
07/16/2025

The Koko Crater trail has been reopened, but other popular Oahu routes remain off-limits.

Address

Fort Bragg, CA

Opening Hours

Monday 9am - 12pm
1pm - 5pm
Tuesday 9am - 12pm
1pm - 5pm
Wednesday 9am - 12pm
1pm - 5pm
Thursday 9am - 12pm
1pm - 5pm
Friday 9am - 12pm
1pm - 5pm

Telephone

(707) 964-5642

Website

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