The Mendocino Beacon

The Mendocino Beacon An award-winning newspaper for the people on the Mendocino Coast since 1877. He sold the newspaper in 1948, continuing to publish The Beacon. in 1977.

The Mendocino Beacon began publishing in 1877, when William Heeser started what is today the oldest continuously operating newspaper on the Mendocino Coast. In 1889 Heeser started another paper in Fort Bragg, the Advocate, which he kept until 1892. His son, August “Auggie” Heeser, eventually succeeded William as publisher and editor. In 1927, at the age of 29, Auggie purchased the Fort Bragg News

and the Advocate, and combined them to form the Fort Bragg Advocate and News. After Auggie Heeser died in 1966, The Beacon was acquired by his nephew, Francis “Al” Nichols, who sold it to Mendocino Publishing Co. That same year Mendocino Publishing Co. purchased the Advocate-News, which brought it and The Beacon together under a single owner. Ownership changed once more in 1984 when Donrey Media Group purchased the papers. In 1999 the papers’ owner went into partnership with Denver-based MediaNews Group. In 2000, after 123 years, production of The Beacon was moved to the same location as the Fort Bragg Advocate-News. This was no easy decision for Publisher Sharon DiMauro. However, increasing costs made it difficult to justify keeping the Mendocino office open, especially since the majority of work on the paper was done at the Fort Bragg office. Nowadays, the Internet versions of The Mendocino Beacon and the Fort Bragg Advocate-News provide increased exposure for both our local news and community advertising.

A week ago today, a wildland fire broke out in the hills next to Feliz Creek Road n Hopland. It started at about 3:30 in...
08/09/2026

A week ago today, a wildland fire broke out in the hills next to Feliz Creek Road n Hopland. It started at about 3:30 in the afternoon at about 4 acres and with winds blowing, it was soon 100 acres, then 400 acres, and then more than 800…

There are lawsuits that arrive at the courthouse wearing a necktie, carrying a briefcase, and asking politely for justic...
08/09/2026

There are lawsuits that arrive at the courthouse wearing a necktie, carrying a briefcase, and asking politely for justice. Then there are lawsuits that kick open the saloon doors, stumble inside, demand $250 million, and announce that…

07/01/2026

Voting is Now open for our 3rd Annual Lake & Mendocino Counties Readers' Choice Awards!

You can vote once per day from now through July 31st for your favorite businesses in Lake & Mendocino Counties at https://lakemendoreaderschoice.votingnorcal.com/

Don't see a category for a business you want to vote for? Email it to us at [email protected]!

If you’re like many people, as soon as anyone starts talking about tax exclusion loopholes, your eyes start to glaze ove...
06/27/2026

If you’re like many people, as soon as anyone starts talking about tax exclusion loopholes, your eyes start to glaze over. You’re interested in saving money, certainly, but the idea of learning the details of tax law makes you want to run t…

After the great flood in the Book of Genesis, God offered a timeless symbol of hope.
06/27/2026

After the great flood in the Book of Genesis, God offered a timeless symbol of hope.

Almost three months ago, the president started the war on Iran. Iran responded by blocking the Strait of Hormuz, and sh...
05/30/2026

Almost three months ago, the president started the war on Iran. Iran responded by blocking the Strait of Hormuz, and shipping from the Persian Gulf dropped 95 percent, virtually eliminating a fifth of the global oil supply. Pipelines and …

Almost three months ago, the president started the war on Iran. Iran responded by blocking the Strait of Hormuz, and shipping from the Persian Gulf dropped 95 percent, virtually eliminating a fifth of the global oil supply. Pipelines and …

Moving day is the great revealer of relationships. Your acquaintances suddenly become very busy, but your friends show u...
05/30/2026

Moving day is the great revealer of relationships. Your acquaintances suddenly become very busy, but your friends show up, especially if you promise pizza and beer as a reward.

Address

Fort Bragg, CA
95437

Opening Hours

Monday 9am - 12pm
1pm - 5pm
Tuesday 9am - 12pm
1pm - 5pm
Wednesday 9am - 12pm
1pm - 5pm
Thursday 9am - 12pm
1pm - 5pm
Friday 9am - 12pm
1pm - 5pm

Telephone

(707) 964-5642

Website

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