The Mendocino Beacon

The Mendocino Beacon An award-winning newspaper for the people on the Mendocino Coast since 1877. He sold the newspaper in 1948, continuing to publish The Beacon. in 1977.

The Mendocino Beacon began publishing in 1877, when William Heeser started what is today the oldest continuously operating newspaper on the Mendocino Coast. In 1889 Heeser started another paper in Fort Bragg, the Advocate, which he kept until 1892. His son, August “Auggie” Heeser, eventually succeeded William as publisher and editor. In 1927, at the age of 29, Auggie purchased the Fort Bragg News

and the Advocate, and combined them to form the Fort Bragg Advocate and News. After Auggie Heeser died in 1966, The Beacon was acquired by his nephew, Francis “Al” Nichols, who sold it to Mendocino Publishing Co. That same year Mendocino Publishing Co. purchased the Advocate-News, which brought it and The Beacon together under a single owner. Ownership changed once more in 1984 when Donrey Media Group purchased the papers. In 1999 the papers’ owner went into partnership with Denver-based MediaNews Group. In 2000, after 123 years, production of The Beacon was moved to the same location as the Fort Bragg Advocate-News. This was no easy decision for Publisher Sharon DiMauro. However, increasing costs made it difficult to justify keeping the Mendocino office open, especially since the majority of work on the paper was done at the Fort Bragg office. Nowadays, the Internet versions of The Mendocino Beacon and the Fort Bragg Advocate-News provide increased exposure for both our local news and community advertising.

The list includes new releases from Brad Paisley, Trisha Yearwood, Pentatonix, LeAnn Rimes and Mickey Guyton.
11/30/2025

The list includes new releases from Brad Paisley, Trisha Yearwood, Pentatonix, LeAnn Rimes and Mickey Guyton.

Discount rivals Spirit and Frontier Airlines launched "Black Friday" rock-bottom fare offers as the two carriers seek to...
11/28/2025

Discount rivals Spirit and Frontier Airlines launched "Black Friday" rock-bottom fare offers as the two carriers seek to draw more cold weather business.

Discount rivals Spirit and Frontier Airlines launched “Black Friday” rock-bottom fare offers as the two carriers seek to draw more cold weather business.

This move aims to help finance a major overhaul of the building.
11/28/2025

This move aims to help finance a major overhaul of the building.

Making Baumkuchen is one of most popular activities on Ninoshima.
11/28/2025

Making Baumkuchen is one of most popular activities on Ninoshima.

'Don't Feed the Lion' is aimed at ages 9 and up.
11/28/2025

'Don't Feed the Lion' is aimed at ages 9 and up.

‘Don’t Feed the Lion’ is aimed at ages 9 and up.

You’ll have a hearty meal ready in minutes with almost no effort.
11/28/2025

You’ll have a hearty meal ready in minutes with almost no effort.

Here are some tips for anyone heading off to learn in a foreign country.
11/28/2025

Here are some tips for anyone heading off to learn in a foreign country.

During the November 24th Fort Bragg City Council meeting, the council voted to increase their salary from $510 to $950 p...
11/27/2025

During the November 24th Fort Bragg City Council meeting, the council voted to increase their salary from $510 to $950 per month. The raise does not take effect until after the next election, which means only two of the current sitting city council members are guaranteed to receive that raise.

During the November 24th Fort Bragg City Council meeting, the council voted to increase their salary from $510 to $950 per month. The raise does not take effect until after the next election, which…

The 15th Annual Festival of Lights takes place at the Mendocino Coast Botanical Gardens on Friday, Saturday and Sunday e...
11/27/2025

The 15th Annual Festival of Lights takes place at the Mendocino Coast Botanical Gardens on Friday, Saturday and Sunday evenings from November 28 to December 21.

In November, Mendocino Coast Clinics welcomed pediatrician, Dr. Lily James, to its provider team as it continues to offe...
11/27/2025

In November, Mendocino Coast Clinics welcomed pediatrician, Dr. Lily James, to its provider team as it continues to offer high-quality, affordable healthcare to coastal residents.

New sports facilities for students in rural Mendocino County were celebrated at an unveiling ceremony Friday in Anderson...
11/27/2025

New sports facilities for students in rural Mendocino County were celebrated at an unveiling ceremony Friday in Anderson Valley.

Leftover Turkey and Vegetable Soup is an adaptation of a meatless dish.
11/27/2025

Leftover Turkey and Vegetable Soup is an adaptation of a meatless dish.

Address

Fort Bragg, CA
95437

Opening Hours

Monday 9am - 12pm
1pm - 5pm
Tuesday 9am - 12pm
1pm - 5pm
Wednesday 9am - 12pm
1pm - 5pm
Thursday 9am - 12pm
1pm - 5pm
Friday 9am - 12pm
1pm - 5pm

Telephone

(707) 964-5642

Website

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