The Mendocino Beacon

The Mendocino Beacon An award-winning newspaper for the people on the Mendocino Coast since 1877. He sold the newspaper in 1948, continuing to publish The Beacon. in 1977.

The Mendocino Beacon began publishing in 1877, when William Heeser started what is today the oldest continuously operating newspaper on the Mendocino Coast. In 1889 Heeser started another paper in Fort Bragg, the Advocate, which he kept until 1892. His son, August “Auggie” Heeser, eventually succeeded William as publisher and editor. In 1927, at the age of 29, Auggie purchased the Fort Bragg News

and the Advocate, and combined them to form the Fort Bragg Advocate and News. After Auggie Heeser died in 1966, The Beacon was acquired by his nephew, Francis “Al” Nichols, who sold it to Mendocino Publishing Co. That same year Mendocino Publishing Co. purchased the Advocate-News, which brought it and The Beacon together under a single owner. Ownership changed once more in 1984 when Donrey Media Group purchased the papers. In 1999 the papers’ owner went into partnership with Denver-based MediaNews Group. In 2000, after 123 years, production of The Beacon was moved to the same location as the Fort Bragg Advocate-News. This was no easy decision for Publisher Sharon DiMauro. However, increasing costs made it difficult to justify keeping the Mendocino office open, especially since the majority of work on the paper was done at the Fort Bragg office. Nowadays, the Internet versions of The Mendocino Beacon and the Fort Bragg Advocate-News provide increased exposure for both our local news and community advertising.

Residents of this small unincorporated community say Pioneertown is settling into a new equilibrium.
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Residents of this small unincorporated community say Pioneertown is settling into a new equilibrium.

Used car shopping doesn’t mean having to skimp when it comes to modern safety features.
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Used car shopping doesn’t mean having to skimp when it comes to modern safety features.

How about kicking off the season with a hearty and warmly spiced pot of chili?
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How about kicking off the season with a hearty and warmly spiced pot of chili?

It's unclear what legal basis Trump would claim for imposing the tariffs.
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It's unclear what legal basis Trump would claim for imposing the tariffs.

It’s unclear what legal basis Trump would claim for imposing the tariffs.

“The debut of Appellation Healdsburg is more than an opening,” CEO Charlie Palmer said.
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“The debut of Appellation Healdsburg is more than an opening,” CEO Charlie Palmer said.

The new Peacock sitcom set at a Toledo newspaper is by the creators of “The Office.”
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Here’s what I learned about preparing for storm-season sailings.

Consistency and small, effective changes are better than wellness trends.
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Consistency and small, effective changes are better than wellness trends.

LinkedIn users identifying as travel agents or advisers is up more than 50%.
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LinkedIn users identifying as travel agents or advisers is up more than 50%.

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This museum offers a new perspective on Frida Kahlo's life and family.
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This museum offers a new perspective on Frida Kahlo’s life and family.

From Aspen to Telluride, these towns bring the beats year-round.
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From Aspen to Telluride, these towns bring the beats year-round.

Address

Fort Bragg, CA
95437

Opening Hours

Monday 9am - 12pm
1pm - 5pm
Tuesday 9am - 12pm
1pm - 5pm
Wednesday 9am - 12pm
1pm - 5pm
Thursday 9am - 12pm
1pm - 5pm
Friday 9am - 12pm
1pm - 5pm

Telephone

(707) 964-5642

Website

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