07/12/2025
Client: We’ve tried everything, but our social media just isn’t working.
Me: Want the honest truth?
Client: Go for it.
Me: Alright. Here it is.
This came up in a recent strategy session, and we see it all the time:
➡️ You’re not actually creating content. You’re making announcements.
➡️ You’re not building a community. You’re broadcasting to no one.
➡️You’re not engaging. You’re waiting for likes that never come.
It’s not the algorithm’s fault.
It’s the way most businesses use social media — like a megaphone when it should feel like a group chat.
If you want real results, here’s what actually works:
✅ Stop announcing. Start creating content people actually want to read.
✅ Replace updates with stories that spark emotion or curiosity.
✅ Don’t talk at your audience — talk with them.
✅ Reply to comments. Join conversations. Be present.
✅ Ditch the corporate tone. Speak like a human, not a headline.
Social media isn’t broken.
But if you’re treating it like a one-way street, your strategy is.
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