Will Eason - Cumulus Media Senior Consultant

10/16/2025

Traditional customer journey maps are built on anonymous clicks. Ours are built on real, verified people and backed by consent-based data.

See how our people-based approach helps you track real customers across every step—from first impression to final sale.

10/15/2025

With 83% of Americans now on streaming services, your ads can’t afford to miss.

Our Data Safe™ audiences are CTV optimized to ensure your ads are delivered to real people across the platforms they watch most.

Book your next CTV campaign with us: https://tinyurl.com/3mjjm7pz

10/14/2025

😂Happy to put our small market in the Top 20 for Sweet Deals in September (Trade for Radio) In-Kind is first-come, first-serve! Let me know if I can get you Major Media for TRADE in any of our 85 Markets across the US.

10/10/2025

New NFL case study: The NFL on Westwood One generates massive season-long reach for a major brand: https://bit.ly/4prKrkz hashtag

Key takeaways about the NFL on Westwood One:
- More engaged: The sports listener is more passionate, giving hashtag commercials greater impact
- Mass reach: Buy deep in a game and long in the season to take advantage of the massive 64 million reach
- Closest to the point of purchase: Reach busy on-the-go people whose “best available screen” is their in-car AM/FM hashtag
- Desirable consumers: Reach a young, employed, and upscale audience with greater spending power
- Makes your TV better: The NFL on Westwood One is an effective way to amplify reach and frequency of an hashtag TV campaign

09/11/2025

09/02/2025

"Content is King, but engagement is Queen, and the lady rules the house!" - Mari Smith

08/27/2025

Of all U.S. in-car minutes spent with , 66% is spent with ad-supported audio and 34% goes to ad-free audio: https://bit.ly/3UYbK84

Key takeaways:
- For product design and operations teams at auto manufacturers, it is important to understand the massive use of AM/FM radio among in-car listeners
- For auto brand marketing teams, AM/FM is a powerful platform to reach American drivers to build auto brands and reach auto intenders
- Among Tesla owners, AM/FM radio is the most listened to audio platform, are huge, and SiriusXM is much smaller
- Among all U.S. drivers, AM/FM radio is the queen of the road with an 85% share of in-car ad-supported audio
- The proportion of AM/FM radio listening occurring in-car has rebounded to pre-pandemic levels

08/26/2025

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker

08/22/2025

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08/19/2025

"A man who stops advertising to save money is like a man who stops a clock to save time." - Henry Ford

08/18/2025