Highway 98 Country

Highway 98 Country Contest Line: 850-362-7598 The #1 Radio Station on the Emerald Coast! Located at 111 Ferry Road SE in Fort Walton Beach, FL 32548. Thanks for listening!

Home to Bo Reynolds (5:30a-10a), Scott Mallory (3p-7p) and Whitney Allen (7:00 p.m.- Midnight).

I won’t be able to do    this week because I’ll be in the scissor-lift for Bikes or Bust, so I thought I’d share this no...
12/01/2025

I won’t be able to do this week because I’ll be in the scissor-lift for Bikes or Bust, so I thought I’d share this now! And don’t forget tomorrow is to help charities and nonprofits! - Mallory

🐾 Starts Today! 🐾

We’re excited to announce that PAWS is participating in Bissell Empty the Shelters! From December 1–15, all adoption fees are reduced to just $70. 🩵🩵

Meet Kairo — a 1 ½-year-old ball of sweetness and playful energy ready to find his forever home! 🐶💖

A huge thank you to Cathy Bissell and the BISSELL Pet Foundation for helping us connect amazing pets with loving families!

Come meet Kairo and our other adoptable animals today! 💜

Happening THIS Thursday! Might rain 🌧️ but that’s not stopping us! We hope we see you out there to help local kids 🚲 for...
12/01/2025

Happening THIS Thursday! Might rain 🌧️ but that’s not stopping us! We hope we see you out there to help local kids 🚲 for Christmas 🎄 Big thanks to Emerald Coast Toys for Tots Emerald Coast Association of REALTORS® Eglin Federal Credit Union Big Gus Tractor & Equipment Slagle Financial

FYI 🎅
12/01/2025

FYI 🎅

CHRISTMAS PARADE RESCHEDULED: Due to tonight's rain forecast, the Fort Walton Beach Christmas Parade Christmas Parade has been rescheduled for Tuesday, Dec. 2, starting at 6:30 p.m.

11/30/2025

Local kids doing amazing things! They’re trying to get to 2,000 followers. Can you help? - Mallory

Congratulations to Darrell our Veteran of the Month for November thanks to Restylers Aftermarket Specialist, Inc and Col...
11/29/2025

Congratulations to Darrell our Veteran of the Month for November thanks to Restylers Aftermarket Specialist, Inc and Columbia Southern University! He got a beautiful, framed flag from Awards Plus Frames by Sharon and a $100 gift card to Pepper's Mexican Grill and Cantina - Shalimar!

Come see me at Family Home Center Crestview! Huge sale and HWY prizes! - Mallory
11/29/2025

Come see me at Family Home Center Crestview! Huge sale and HWY prizes! - Mallory

11/28/2025

Friends Taking Care of Friends doing another at Old Spanish Trail Park in Crestview from 6-8p! Come see us! 🥘- Mallory

11/28/2025

thanks to Pet Supplies Plus - Destin, FL! Come see sweet Boog at Panhandle Animal Welfare Society! 🐶 - Mallory

We’ll be out there tonight from 5-7p with the event running from 6-8p (or until the food runs out). - Mallory
11/28/2025

We’ll be out there tonight from 5-7p with the event running from 6-8p (or until the food runs out). - Mallory

A week from today! Emerald Coast Toys for Tots Big Gus Tractor & Equipment Eglin Federal Credit Union Emerald Coast Asso...
11/27/2025

A week from today! Emerald Coast Toys for Tots Big Gus Tractor & Equipment Eglin Federal Credit Union Emerald Coast Association of REALTORS® Slagle Financial Uptown Station, Fort Walton Beach

11/27/2025

Happy Thanksgiving 🦃 We’re thankful for ALL of YOU!!! 🙏

11/26/2025

*Update: congratulations to Samantha Fusco!

I don’t drink so I don’t know the answer, but is tonight the night that people go out drinking or is it tomorrow after Thanksgiving? Which one’s the official bar night? Also, please don’t drink and drive or drive buzzed. Please answer in the comments and you could when free Brooklyn Bar & Grill and Suds N Cinema gift certificates!! - Mallory

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Fort Walton Beach, FL
32548

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Our Story

The #1 Radio Station on the Emerald Coast! Home to Bo & Taryn (5:30 a.m. - 10:00 a.m.), Highway 98 Country More Music Hour (10:00 a.m. - 3:00 p.m.), Johnboy Crenshaw (3:00 p.m. - 7:00 p.m.), and Whitney Allen (7:00 p.m. - Midnight). CMT After Midnight with Cody Alan (Midnight-5:00 a.m.) Located at 111 Ferry Road SE in Fort Walton Beach, FL 32548. Thanks for listening!