
08/26/2025
Gen Z Doesn't Buy Services, They Buy the Story Behind Them.
❌ If you're a service-based brand still relying on traditional marketing, you're invisible to Gen Z.
They don’t want a pitch. They want a person. A voice they can trust. A story they can feel.
From Selling Services to Being Chosen
Gen Z doesn't choose services—they choose people. They pick the energy, the vibe, and the values, not just the expertise.
They see a trusted voice share their real journey and say, “Hey, this helped me.” That's when they lean in.
✅ What works now:
Real creators with real stories.
Simple, emotional messaging.
Service experiences shared honestly.
❌ What doesn't:
Loud “look at me!” ads.
Over-polished, fake content.
Expert-heavy sales talk.
It's All About Trust
Influencer partnerships aren't promos—they're proof. It's not about the size of the influencer; it's about the size of the connection.
Gen Z grew up with social media. They know when content is fake, and they know when it's made for them.
If you're a coach, consultant, or service professional, ask yourself:
Do people feel connected to you before they click?
Do they see themselves in the stories you share?
Do they trust you, or just read your content?
Gen Z won't buy what they don't trust. But when they do, they're all in.
This isn't selling. It's showing up with intention.
Ready to build trust and tell your story? Message us today.
🌐 abplusproduction.com