Pesti

We chose to be the world's best supply chain marketers. We partner on powerful projects, connecting top leaders and businesses globally. Why?

Because heartbeats, hustle, and emotion drive every single shipment.

06/01/2026

In the global supply chain, it’s not a matter of if a disruption happens, but when.

Most companies treat crisis communication like a fire extinguisher—they only look for it when something is already burning. But the strongest brands handle a crisis well because they started building their "reputation bank account" years before the fire started.

Reputation management isn't just damage control. It’s a function of long-term business viability. When you have established third-party credibility and a clear, honest story, you have the "trust capital" needed to navigate a storm without losing your market position.

PR is your insurance policy for the one thing you can't afford to lose: your word.
https://hubs.la/Q04jkdtV0

05/26/2026

Supply chain services aren't bought; they’re earned.

When you’re selling expertise and reliability at scale, people aren't just looking at your slide deck—they’re looking for proof of leadership. They want to see that you understand the macro-problems they face before you ever mention your solution.

This is why we talk about "manufacturing demand."

Identify the industry pain points that keep your clients up at night.

Have your leadership speak openly and authoritatively on those challenges.

Only then, introduce your service as the logical solution to that specific problem.

Positioning your executives as "high-status stars" in the industry isn't about ego. It’s about building the confidence required for a prospect to trust you with their operations. https://hubs.la/Q04hRmMT0

05/22/2026

Journalists are busier than ever, and audiences are lazier.

The hottest trend is Zero-Click PR—crafting headlines, pitches, and social posts that provide the full value without requiring the reader to click a link.

It sounds counterintuitive, but providing immediate value builds the "share of voice" that actually moves the needle in 2026.

05/21/2026

Resilience isn't built in a silo. 🗺️

As we look toward the final months of 2026, aligning your internal benchmarks with broader industry expectations is the most effective way to secure lead times. Collective intelligence is the best defense against a volatile market.

Be part of the industry roadmap that moves Asia-Pacific trade forward.

🔗 Submit your outlook to the State of Air & Ocean Freight Asia-Pacific Survey:https://hubs.la/Q04b5DQ30

05/20/2026

We've seen incredible supply chain tech fail—not because the software was buggy or the hardware was weak, but because the market didn't know how to talk about it.

In a technical field, we have a habit of drowning people in features. We talk about specs, nodes, and APIs. But the people writing the checks? They care about speed-to-market, risk mitigation, and ROI.

Effective product communication is essentially a translation job. It’s taking "complex technical features" and turning them into a "compelling value proposition."

If your audience has to work hard to understand why your product matters, you’ve already lost them. Give your product a narrative that does the heavy lifting for you.
https://hubs.la/Q04hfH2f0

05/15/2026

We need to clear the air on a persistent myth in the supply chain world: the idea that PR is just about landing a trade mag feature to hang on the office wall.

We know that "buzz" doesn't pay the bills. In an industry built on precision and razor-thin margins, silence is a liability. When we don't actively define our narrative, we leave our reputation up to the whims of the market or, even worse, our competitors.

True commercial PR isn't a vanity project. It’s about establishing the kind of authority that makes a prospect say, "I’ve heard of them, they’re the experts," before the first sales email even hits their inbox. It’s about shortening the distance between a lead and a handshake.

How much of our current marketing is actually building that kind of long-term equity?

If you’re ready to turn your expertise into a commercial advantage, see how we do it at Pesti.
https://hubs.la/Q04gyMtf0

05/07/2026

Registration for Vegas 2027 is open!
Join 7500+ supply chain and logistics leaders, innovators, and investors for 3 days of unmatched networking and learning at a special rate of just $1495 - that's $1400 off the retail price!
Don't wait, register before prices increase on Friday, May 15th: https://hubs.la/Q04fdSl20

04/24/2026

Google isn't the only sheriff in town anymore.

People are ditching search bars for AI assistants like Gemini and ChatGPT, which means traditional SEO is taking a backseat to Generative Engine Optimization (GEO).

If you want these AI engines to recommend your brand, you have to be a trusted source. The most effective way to get there? High-authority earned media. It’s the ultimate currency in the AI search battle.

At Pesti, we’re helping supply chain leaders get cited where it actually matters.

Don't get left out of the prompt.

👉 Let’s get your brand AI-ready.
https://hubs.la/Q04db6Nt0

04/23/2026

Press Room Update: What’s Actually Driving Freight Rates Right Now 🌍
If you’ve noticed your shipping costs climbing lately, it isn't because of a sudden shopping spree it’s the geopolitical ripple effect. Dimerco Express Group’s April report offers a sobering look at how the Iran War is reshaping global lanes.

Between skyrocketing jet fuel and major rerouting, we’re dealing with a market driven by cost and disruption rather than high demand. As Catherine Chien, Chairwoman of Dimerco, points out:

“April is shaping up to be a cost-driven freight market, not a broad demand-driven one... shippers should expect elevated freight costs, shorter rate validity, and more route-specific volatility.”

It’s a tough environment to plan in, but staying informed is the first step to staying ahead.
https://hubs.la/Q04cTwPK0

04/21/2026

Press Room Update: The 2026 Yard Reality Check

The numbers are in, and they’re telling a clear story: relying on manual yard processes is a mounting risk. Our friends at Solutions just released their 2026 State of Dock and Yard Management report, and the shift is significant.

Manual inefficiencies now impact over 40% of operations. As Greg Braun, CRO at C3, puts it:

"Year over year, the true cost of manual processes is becoming harder to overlook... more organizations are realizing just how much these inefficiencies are holding them back."

Ready to stop chasing symptoms and start fixing root causes?

https://hubs.la/Q04cS2zD0

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https://www.pesti.io/

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