Rockwell Music

05/17/2020

Throwback to the early 2000's when I worked as an audio engineer at night while attending college. I had the privilege to work with the super producer Nyce on many sessions including this one with legendary artists Jazmine Sullivan and Cassidy, both from Philadelphia. Back in those days we rarely took photos but was lucky to find a few snapshots from this session. Also, on this particular song I contributed as a writer with a special arrangement. Engineering allowed me to meet many people and was a way to learn more of the inner workings of the business but my true passions with music was geared toward beat-making, writing and song production. I'm lucky to have had this experience plus many more.

04/12/2020

Hi everyone - last call to get the program book shipped to you for free during the quarantine. It summarizes our humanity efforts made to help musicians in Cuba as well as documenting some of the cool things about the island. Shipment goes out this week, just give me a heads up.

03/31/2020

Dear friends - it's been several years since returning from the second trip to Cuba helping out our colleagues with much needed supplies. The program was a success and all of the donors received a copy of the extensive program/photo book. I still have copies remaining and for those of you in quarantine and interested in checking out the book, send me a message!

02/02/2020

Big thanks to @heybarry of @heymanlaw for always helping me out with contracts and creative ideas in business. Highly recommend him if anyone has any legal needs in music/entertainment whether its copyrights, trademarks, paperwork, etc. This is a photo of us and students from his music publishing class at the Institute of Audio Research in New York City; Barry developed the business program there and I was honored to be a guest speaker several times throughtout the years. #musiclaw #businessclass #musicpublishing #musicbusiness

01/29/2020

Had some time to reflect on the Rockwell Music venture and just want to give a thank you to @zuuropa of @syncsummitofficial. I attended the very first Sync Summit at the Soho House in NYC back in 2013 and made sure to attend subsequent summits in LA, Paris, gatherings in Cannes, France, etc. Not only did Mark and his conference allow me to meet some great contacts and friends but later I participated in a panel as a moderator with industry leaders at the SLS Hotel in Beverly Hills. I made sure to ask tough questions that I thought the audience would appreciate and a few people later told me it was the most informative panel they attended. Great experience!

01/16/2020

Received a delayed 10-year membership certificate in the mail today from the #RecordingAcademy. I've met some great contacts and new friends from going to the networking events and parties. Thanks #naras for the appreciation!

01/10/2020

Today I had the pleasure of hearing friend and business colleague Lloyd Remick discuss his recently published book (titled “Two Times Platinum"). Lloyd is a successful sports and entertainment attorney and has always had a dream to create a non-fiction novel about the business. Its exciting to learn how he wrote the book and where the inspiration came from.

The book is available on Amazon if anyone is interested in checking it out, it has a 5 star review!

#book #author #entertainmentlaw #nonfiction #novels

01/09/2020

Rockwell Music's #letterhead, #envelope and #check. It's always a fun process to create stationary and marketing collateral for a brand.
When I worked in advertising sales, not only did I sell campaigns but a lot of local businesses also needed help with ad copy and design. I worked closely with graphic designers for many years and produced hundreds of print ads for clients. This process helped me develope an eye and intuitive process.
Still today, anytime I work on ideas with designers I get the same rush and enjoyment. Looking at these items that were developed in the past for Rockwell makes me feel proud of the progress made. I believe a brand evolves and so can its design, typography, layout, colors, etc. etc.

11/18/2019

The first music instrument I was attracted to was the electric guitar. Even though I had piano and acoustic guitar lessons prior, it was the electric guitar that got me excited and passionate about creating music. Found this newspaper clipping from when I was in a band with friends performing during middle school. Not too long after, the drum machine, sequencer and midi keyboard became my favorite instruments and I got hooked on making beats. #electricguitar #performing

11/13/2019

Today Universal Music released it's new and improved "Royalty Window" for writers and publishers; it's now renamed to UMPG Window. It features advanced royalty analytics and real time catalog analysis. Overall at first glance this seems to be a nice improvement from the prior system. They now show you how much has been collected during the current period versus waiting for the distribution date to find out. #musicroyalties #umpgwindow #universalmusic #musicpublishing

11/06/2019

During my college years I was studying business and at night was working as an audio engineer at various recording studios. Got to work with many different producers, artists and songwriters during that time. One of the sessions I helped with got the attention of industry veterans Tommy Mattola and Cory Rooney and they picked up a song for their new artist Tarralyn. The original files to the song got lost and we had to travel to Cory's personal studio in Long Island to recreate and finalize the record. I remember he was so in love with the original record and mix that he kept giving his personal engineers a hard time about the new mix and kept saying to reference the original as he thought it was perfect. I ended up getting a programming credit for the single that was released in 2004. I was very blessed to have had that experience and it gave me motivation to keep chipping away at music even though I began working in advertising sales after completing college in 2005.

11/03/2019

One of the very first "Rockwell" logos. This design was created in 2013 to represent the business model of owning and representing music and recording copyrights. The blue and purple colors present a balance with a wide appeal. Later, the company simplified its operating name and redesigned the logo maintaining similar colors while the typography dramatically changed from capital letters to a modern lower case. The newer font has a deeper meaning, later to be revealed. Rockwell is still operating with occasional services but has become mainly a passive music publishing and sound recording investment vehicle. Still looking to expand catalog; feel free to contact anytime.

10/16/2019

Fun time this week premiering the new theme song for the annual Sledgehammer Long Drive contest! Photos by Bachrach Photography

09/29/2019

Good day in the studio with some talented friends!!

06/22/2019

Just some of the #books I've collected over the years. I remember early on it seemed to take forever to understand all the nuances between the record industry (labels, producers, musicians, etc.) and the music industry (publishers, songwriters, composers, etc). The concept of how a song/composition (performing arts copyright) is interwoven in a record (sound recording copyright) was just one of the many concepts to tackle. Thankfully with all of the experiences along in this journey, things have become much clearer. Thanks to everyone of you that has been apart of the journey in any capacity. We all learn from the hands-on experiences, from each other and sometimes from the books.

06/15/2019

Chipping away on a music project at Philly Jamrecording with @zosmooth and @feralchild11

12/06/2018

Collaborating with percussionist Fernando Valencia. He is remotely adding a few layers to a track from Arkansas. Watch him play the caja, a Columbian percussion instrument. Instead of animal skin, the drum has an x-ray film!

11/18/2018

Besides having a fun time creating music, one of my intensions, like many others in music, was to find ways to generate income from the music. As many discover, careers in music are unfortunately some of the most difficult paths to choose. Everytime I get a royalty check, it reminds me back to when I was just trying to figure out this industry. From selling music to artists in person and later through a custom web-portal in the early 2000s, from production & audio services to music licensing and publishing, its been a long journey that I am thankful for. I'm happy to have learned about both the record and music industries (two different worlds) that now allow me to dabble in the music world on a more part-time, or even passive basis. Looking forward to achieving more dreams in music that are still unfulfilled in this life! Thanks to everyone who has been apart of the journey, you know who you are. all remains the same over here. #thankyou #journey #grateful #reflection #music #musicindustry #ascap #international #royalties

10/31/2018

Looking back through all the "love" television episode cue-sheets in my ASCAP account, it reminds me just how long of a journey its been from all the way back when I started making beats as a teenager. Its a dream come true to have these experiences along the way. Thanks to all the collaborators and publishing partners! Also, as the music industry celebrates the new legislation, it goes to show how "free markets" can be a positive from looking at how a consent decree by the gov't can suppress an entire industry. #ascap #musicmodernizationact #musicindustry

10/09/2018

Digna Guerra y Coro Entrevoces - Chan Chan (A Capella version)

A cappella version of Digna Guerra y Coro Entrevoces performing Chan Chan! This was recorded in Miramar (Havana, Cuba) for the donors and supporters of the Sembrano Semillas humanitarian program.

10/09/2018

Digna Guerra y Coro Entrevoces - Chan Chan (full version)

Listen to Digna Guerra y Coro Entrevoces perform Chan Chan for the donors and supporters of the Sembrano Semillas humanitarian program.

10/04/2018

All of the Sembrando Semillas donors and supporters received a comprehensive 150-page program book that also contains many photos of Cuban culture. This is the front cover!

10/04/2018

Sembrando Semillas: Team Interviews

Listen to phone interviews of the Sembrando Semillas team (Jeff, Fernando, Milton & Pam) to learn more about behind the scenes of the Cuba venture.

10/03/2018

Thank you from Digna Guerra & in-studio performance

Please view a thank you video from Digna Guerra and Coro Entrevoces during a recording session in Miramar (Havana, Cuba). Thanks to all who donated to help get them digital tablets! They are using them on frequently in rehearsals and have also appeared on television with them! Digna also uses the tablets for presentations. This technology has helped them eliminate finding ink and printing paper for each new repertoire of choral sheet music they wish to explore.

10/03/2018

Last year we donated music supplies and digital tablets to a Cuban choir named Coro Entrevoces ran by Maestra Digna Guerra. They thanked us by recording a song for our donors and supporters. That music was dedicated to Dr. Susan McDonald, Jeff's college music teacher who we discovered during the program had to retire early from early-onset Alzheimer's. This is why we are asking for your help.

10/03/2018

Thank you to all that donated to the Cure Alzheimers Fund during World Alzheimers Month in September. It's still not too late if you wish to help make a charitable contribution for 2018! please visit:

www.curealz.org/heroes/sembrando/semillas

All monies go to their research projects including their stem cell and immune system initiatives to find a cure for Alzheimer's.

09/21/2018

World Alzheimer's Day

In recognition of World Alzheimer's Month, which is every September, as well as World Alzheimer's Day, September 21st, I would like to highlight a special person, Dr. Susan McDonald, who helped me in my journey during college as a musician. Also, I would like to recognize the Cure Alzheimer's Fund (Curealz.org) organization which is researching a cure for Alzheimer's. A great thing about this non-profit is they allow 100% of donations to go directly to research while the founders and board members cover all of the operating costs and expenses of the organization.

If you could find it in your heart, and budget to make a charitable contribution to the Cure Alzheimer's Fund (Curealz.org), that will help advance the study of this disease to ultimately find a cure! Any donation of any size is much appreciated. Please feel free to contact me or the fund!

Link for more information:
www.curealz.org/heroes/sembrando-semillas

09/14/2018

Proud to be invested in a joint-venture catalog with Universal Music. We are seeing strong increases in global digital streaming royalties. Dream come true to have this partnership!

10/30/2017

Very cool to see @rockstaradvo's music conference get into the @huffpost! Thanks @heymanlaw for moderating the copyright/licensing panel.

10/27/2017

The Music-Preneur Mindset Summit: 4 Key Takeaways

Nice review of the 1st annual Music-Preneur Mindset Summit from earlier this month in Rehoboth Beach. Fun time presenting on the copyright/publishing panel and overall this was a great group of people who were involved! https://www.huffingtonpost.com/entry/the-music-preneur-mindset-summit-4-key-takeaways_us_59ed19cae4b02c6e3c609c29

I’m getting back in the groove after The Music-preneur Mindset Summit in Rehoboth Beach, Delaware. Suzanne Paulinski — Founder of The Rock/Star Advocate ...

06/14/2017

Checking out a few business functions this week in NYC and also saw music producer/writer Benny Blanco

05/09/2017

Connecting with friends from @pmamusic tonight at the Warner Music Group office in NYC.

05/03/2017

Nominating a special guest into The Musical Fund Society, the oldest continuing music organization in the United States - since 1820. #nonprofits #fundraising #charity

12/30/2016

Join Rockwell Music in supporting "Sembrando Semillas", a venture helping the next generation of musicians in tough economic and financial conditions. In March of 2017, the program visits Cuba to help support a music choir by introducing them to digital sheet music. This will help solve one of their biggest challenges! Visit www.sembrandosemillas.us to learn more info and click "Donate Now" to make a tax-deductible contribution.

11/01/2016

Meet Jeff, the creator of Rockwell. Jeff's experience in advertising sales and music production helped foster the customer-focused business services that Rockwell will provide. Stay tuned!