Amber Sherman Marketing

05/09/2025

Summer is just around the corner, which means vacations, trips, and time away from work.

I have opened up three spots in my Meta Ads Management roster to help take one more thing off your plate.

Not sure if running ads is right for you? Let's take a look at your business and make sure!

For more information on management and audits, get in touch with me!

04/03/2025

Day 2 of ad tips! Facebook used to cap image text at 20%—think a grid where only 5 of 25 squares could have words, or your ad got flagged.

They’ve dropped that rule now, but here’s the trick: keep text minimal anyway!

Cluttered images—like a giant ‘SALE’ banner—kill clicks because people scroll past the mess. One example showed a clean photo with one clear line wins every time. Less is more, even with no rules!

04/01/2025

Its very important to set up your ad campaign correctly, otherwise you are going to waste not only time and effort, but ad spend!

Each campaign goal has a specific action. Be sure to pick the right one!

If you are stuck and need advice, I would be glad to help!

03/31/2025

Ads can be intimidating. But they can be so beneficial for your business when done the right way!

Over the next seven days, I will share a short video tip to help you set up your ads correctly!

Feel free to ask any questions you have; don't be shy!

03/13/2025

How much do you spend on Meta ads monthly?

Drop it in the comments—(P.S. My $297 audit or $750+/mo ad management can help you save your ad spend—DM me!)

03/07/2025

I have room for 5 audits at this time!

03/07/2025

03/06/2025

Why Lead Engagement is the Key to Sales Growth

80% of B2B leads never convert. Are you making this mistake?

Too many businesses pour resources into lead generation—running ads, hosting webinars, collecting emails—but then... nothing. No engagement. No trust-building. No follow-ups. The result? Leads go cold, deals stall, and revenue suffers.

Here’s the shift successful companies are making in 2025:

✅ Automated Lead Nurturing – Email workflows that deliver the right content at the right time
✅ AI-Powered Personalization – Smart messaging boosts engagement by 37%
✅ Multi-Channel Follow-Ups – Email + LinkedIn + calls = higher conversions
✅ Chatbots & AI Assistants – 80% of B2B buyers expect real-time interactions
✅ Lead Scoring & Qualification – Prioritize leads who are ready to buy

Case Study: A SaaS company increased lead-to-demo conversions by 30% just by integrating AI chatbots and LinkedIn outreach. Another B2B firm landed $150K in new contracts by improving email follow-ups.

The lesson? Generating leads is just the first step. The real magic happens when you consistently engage, educate, and build relationships.

Is your sales team focusing on engagement or just chasing new leads? Drop your thoughts below!

Inspirational article to read more about it in the comments!

02/25/2025

A client of mine just received this message—but don’t worry, their account is completely safe. Do you know why?

Because this is a scam message!

There are several red flags that give it away, including:
1️⃣ It’s not from Facebook/Meta. Always check the sender.
2️⃣ Inconsistent fonts. Legitimate messages have uniform formatting.
3️⃣ Suspicious email addresses. Scammers often use lookalike domains.
4️⃣ Weird use of symbols, like * at the start of paragraphs.
5️⃣ The accusation doesn’t make sense. This client doesn’t even sell products, so they couldn’t have counterfeit items!

⚠️ If you get a message like this, DO NOT click on any links! Scammers are trying to steal your login, lock you out, and take over your account.

These scams are everywhere, so when (not if) you receive one and aren’t sure, send me a screenshot—I’ll tell you for sure if it’s real or fake.

Stay safe online!