Color grading is one of my favorite parts of the whole process, where I take the image in its most raw form and dial in the look and feel. Something about it scratches my brain in juuuuuust the right way. Here are some stills showing the process — totally unprocessed at the top, a scientific “proper” color conversion in the middle, and my version at the bottom.
Content captured for a remodel documentary for — more to come!
06/14/2025
BTS at — we’re working on a brand film telling two incredible stories of healing, stay tuned 🪷
06/09/2025
Interview frames for Brand Film — more to come!
06/01/2025
FILTERING — the most boring, yet most essential, part of editing.
I'm currently neck-deep in this Brand Film edit for Fort Worth Eye Associates, and filtering is my least-favorite part. I won't hide that I find it tedious and boring. But why does it matter so much, especially when AI will soon be able to construct my edit for me?
One, giving over my creative control to AI is a bastardization of the talents God gave me, that I've nurtured over the years of study and practice. I'd be giving up my creative edge, and that habit would begin to infect the way I do everything else, and it's only downhill from there. So I draw an AI boundary here for that reason (but I still use it for other tasks).
Two, I need to basically memorize my footage: every line of dialogue, every B-roll clip, every old photo or piece of archive media I plan to use, needs a place in my own mind. Without knowing deeply what I have to work with, those moments of brilliant intuition as a video editor — which are my favorite moments of ALL TIME as a filmmaker, which also, BTW, often happen when I'm out on a walk or am otherwise away from my computer — are impossible because I didn't cover my fundamentals.
But when I take the time to really get to know the footage, I start to get these hunches: "follow this section of Bill's interview with this other section from the office manager, and then back to another doctor, and then put this B-roll sequence on top so we'll have powerful visuals that match the same story being told by three or more people" and so on.
That's what gets me excited about filmmaking: being able to create transcendent experiences for people using this audio-visual medium — i.e., the most immersive and effective form of communication, second only to a face-to-face conversation.
But I can't have those moments if I don't actually study my footage. The boring work precedes the fun work. More to come!
—Jacob
05/18/2025
B-roll stills from today’s shoot with 👁️ 🎥
More to come!
05/15/2025
Filming ~
04/28/2025
Graded interview stills with for the Reel Authority Accelerator — more info on this special offer for knowledge-based entrepreneurs coming soon!
04/18/2025
Screw it, I’m hopping on this trend. Action figures on sale now, includes one free Brand Film package with purchase.
04/12/2025
Shawn has been a part of Will Steed Homes for more than twenty years, and is one of the most valuable resources on the job site. In this Brand Film, he shares what gives him his passion for what he does — not simply managing a construction site, but making sure that, once the dust has settled, they've upheld their commitment to honoring God and doing the right thing.
03/18/2025
You know short-form videos are supposed to amplify your expertise, attract clients, and position your brand as a trusted resource. But let’s be real—most business owners struggle to create video consistently, let alone in a way that generates real results.
03/15/2025
Fancy edits can enhance a good video when used properly. But they won’t fix a video whose core is flimsy or whose aims are self-aggrandizing.
03/02/2025
Most people hate seeing themselves on video. They overanalyze their voice. They think they look awkward. They psych themselves out. They freeze up… and then they never post anything.
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Hi! I'm Jacob Steed, the owner and founder of Steed Films. I'm currently studying at Dallas Baptist University, majoring in business, with the hopes of launching my own company one day (well, I've already kinda done that). I love my family of two siblings, two parents, an amazing grandmother and two dogs who I love with all my heart.
I'm a film nerd, music lover, skier, coffee addict, and lover of all kinds of nature. When I'm not out shooting or studying, you can usually catch me hanging out at some of my favorite coffee places talking about all of those things (I promise I'm not a hipster).
On December 9, 1998, I was born to Will and Meri Steed in Fort Lewis, Washington while my Dad was serving in the United States Army. My dad's term was over six months after I was born, and our small family moved to Texas where my Dad started his own business as a homebuilder. Later on, two new members of our family were introduced: AnnaBelle and Luke.
Since Instagram and Facebook hadn't exactly come onto the scene to document our family experiences, we found a different way to tell stories, and that was through filmmaking. As I grew up, my Dad would carry his camera with him and make home movies whenever a birthday or family vacation was on the radar. I was fascinated with this concept: if I pressed record on a video camera, I could later re-live these memories by telling the stories of our life. I was always the one who wanted to watch him edit and make DVDs, and I think I watched them more than anyone else.
And that caught on with me quickly. When I was ten years old, I started a YouTube channel where I uploaded movies of my own creation. They were bad... like, really bad. But that didn't matter; I was having too much fun. With this new found love for storytelling, I eventually took over as the family moviemaker. When we would go on vacations, it was I who would document the experience through video. And it was amazing.
Wedding filmmaking became a full-time job for me. And I loved it. I had the chance to travel all over the country––from the Sierra Nevadas in Northern California to downtown Atlanta––and work with some of the most amazing people I've ever met. My hope for this next chapter of Steed Films is to join creativity, innovation, and excellence by telling memorable stories that are shared with the rest of humanity.