09/09/2026
THAT’S WHY PEOPLE QUIT.
I think I finally understand something about business that I didn’t understand years ago.
Passion is optional. Purpose isn’t.
We’ve been taught that you have to LOVE what you’re selling. You need to be passionate about the product. Passionate about the opportunity. Passionate when you wake up. Passionate on the Zoom. Passionate enough that eventually everyone else catches your passion. 😂
There’s just one problem.
Passion is a spark. It’s terrible fuel. (Didn’t mean to trigger anyone there.)
Because what happens when the people you talk to aren’t as excited as you are?
What happens when they don’t see what you see?
Your emotional tank starts running dry.
And if emotion is what got you into the business, emotion can eventually take you out of the business.
I think that’s why a lot of people quit.
Quick story.
A friend of mine recently opened a business that wasn’t in his wheelhouse. He wasn’t passionate about the industry. He wasn’t even looking for it.
But somebody showed him the opportunity, the investment and the value it holds.
He looked at the numbers.
He looked at the demand.
He looked at the risk versus reward.
He looked at what the business could produce.
And he said:
That makes business sense.
That’s it.
No goosebumps.
No hype call.
No life-changing testimonial with inspirational music playing underneath it. 🤦🏻♂️😑
A BUSINESS DECISION.
And it hit me:
Maybe your business doesn’t have to BE your passion.
Maybe your business can FUND your passion.
I have things I’m deeply passionate about. Things I believe I’m called to do. Things I’d love to spend more of my life doing.
That’s my purpose.
The business can simply be one of the vehicles that helps me get there.
So I’m learning to separate the two.
Passion can start something.
Purpose gives it meaning.
Discipline keeps it moving.
Systems make it sustainable.
Stop asking:
“Am I passionate about this?”
Start asking:
Does it solve a real problem?
Is there demand?
Do the numbers make sense?
Can I build it with integrity?
Can it help fund the life and purpose I actually care about?
Those are business questions.
And maybe if we started teaching people to make business decisions instead of emotional decisions, fewer people would need to be constantly hyped up just to keep going.
Passion is optional.
Purpose isn’t.
And discipline doesn’t care how you feel today.
Make networking normal. Finally.