Jason Pannell

Jason Pannell Helping people get UNSTUCK
Offense ↓ Blame ↓
Ownership ↑ Movement ↑

THAT’S WHY PEOPLE QUIT.I think I finally understand something about business that I didn’t understand years ago.Passion ...
09/09/2026

THAT’S WHY PEOPLE QUIT.

I think I finally understand something about business that I didn’t understand years ago.

Passion is optional. Purpose isn’t.

We’ve been taught that you have to LOVE what you’re selling. You need to be passionate about the product. Passionate about the opportunity. Passionate when you wake up. Passionate on the Zoom. Passionate enough that eventually everyone else catches your passion. 😂

There’s just one problem.

Passion is a spark. It’s terrible fuel. (Didn’t mean to trigger anyone there.)

Because what happens when the people you talk to aren’t as excited as you are?

What happens when they don’t see what you see?

Your emotional tank starts running dry.

And if emotion is what got you into the business, emotion can eventually take you out of the business.

I think that’s why a lot of people quit.

Quick story.

A friend of mine recently opened a business that wasn’t in his wheelhouse. He wasn’t passionate about the industry. He wasn’t even looking for it.

But somebody showed him the opportunity, the investment and the value it holds.

He looked at the numbers.

He looked at the demand.

He looked at the risk versus reward.

He looked at what the business could produce.

And he said:

That makes business sense.

That’s it.

No goosebumps.
No hype call.
No life-changing testimonial with inspirational music playing underneath it. 🤦🏻‍♂️😑

A BUSINESS DECISION.

And it hit me:

Maybe your business doesn’t have to BE your passion.

Maybe your business can FUND your passion.

I have things I’m deeply passionate about. Things I believe I’m called to do. Things I’d love to spend more of my life doing.

That’s my purpose.

The business can simply be one of the vehicles that helps me get there.

So I’m learning to separate the two.

Passion can start something.
Purpose gives it meaning.
Discipline keeps it moving.
Systems make it sustainable.

Stop asking:

“Am I passionate about this?”

Start asking:

Does it solve a real problem?
Is there demand?
Do the numbers make sense?
Can I build it with integrity?
Can it help fund the life and purpose I actually care about?

Those are business questions.

And maybe if we started teaching people to make business decisions instead of emotional decisions, fewer people would need to be constantly hyped up just to keep going.

Passion is optional.
Purpose isn’t.

And discipline doesn’t care how you feel today.

Make networking normal. Finally.

MAKE NETWORKING NORMAL AGAI… FINALLY.This needed to be address before I go any further. There’s been enough hype, emotio...
09/08/2026

MAKE NETWORKING NORMAL AGAI… FINALLY.

This needed to be address before I go any further.

There’s been enough hype, emotion and sensationalism in this industry to last us another 40 years.

We don’t need another 1980s wrestling promo or a Sarah McLaughlin song with puppies in the background.

We don’t need to act like every opportunity is “THE THING THAT’S ABOUT TO CHANGE THE WORLD!!”

It doesn’t need to change the world. It just needs to be what you need it to be and how you need it to be.

If I have to hype you up, eventually I’m going to have to hold you up.

I don’t want to build that way.

I want the mindset and professionalism of a Fortune 100 company combined with the simplicity of a subscription-based tech company.

Automation handles what automation can handle.

People handle people.

What a concept.

No chasing.
No begging.
No 30-minute explanations.
No pretending we discovered Atlantis.
No holding your friends hostage over coffee until they finally say yes just so they can leave.

And hopefully, we can all still get invited to our kids’ play dates or for those of us who are single, actually GO on dates. 🫣😑🤪

Instead:

Have intentional conversations.
Offer something valuable.
Show something simple.
Let grown adults decide.
Repeat.

That’s it.

Less hype. More human.
Less emotion. More relational.
Less convincing. More connecting.

Maybe networking was never the problem.

Maybe we just made it weird.

So yeah…

MAKE NETWORKING NORMAL.

FINALLY.

🧭Since I’m back at it, I’ve realized something.🤔I’m not looking to grab a bunch of people from other businesses and try ...
09/08/2026

🧭Since I’m back at it, I’ve realized something.🤔

I’m not looking to grab a bunch of people from other businesses and try to recreate what we did 15 years ago.

I want to grab SOME of those people, don’t get me wrong. 🫣😂

But I mainly want fresh.

People without a bunch of scar tissue.
People without unrealistic expectations.
People who haven’t become professional opportunity critics. 😂

Give me somebody who’s a little skeptical but a lot hungry.

Someone who works hard.
Someone who’s driven.
Someone who wants more options for their family.
Someone who has thought about a side hustle but looked at most of the options and thought, “Yeah… absolutely not.” 😂

And especially someone who thinks, “I’m not sure I could do something like this.”

Good. You’re probably exactly who I’m looking for.

Because I can teach the business.

What I can’t teach is hunger.

And here’s what I know after doing this for a long time:

Motivation is a spark.
Consistency is a choice.
Discipline is a habit.

Put those three together with somebody who’s hungry enough to change their situation, and things can get interesting pretty damn fast.

I’m looking for a handful of those people.

If that sounds like you, let’s talk.

Yep. That’s me. It was the most amazing experience I never knew I needed. And when it was over, I wanted to do it again....
09/07/2026

Yep. That’s me.

It was the most amazing experience I never knew I needed.

And when it was over, I wanted to do it again.

But you know the worst part about it? The ride up.

All of the made up fears, thoughts and questions race through your mind and you begin to ask yourself “what in the ____ am I doing?!” 😂🤦🏻‍♂️

But once the door opens, you get to edge and you just allow your tandem partner to do a backflip, you experience something few people will ever have the courage to attempt.

Why is that? One word.

Fear.

Fear of what could go wrong. Fear of being splattered across a field, which now that I’m saying it, seems legit. 😂🤦🏻‍♂️

But when it comes to new ventures, new opportunities and new possibilities, I’ve seen people freeze on the edge of the jump with the same look of fear and doubt.

But no more.

It’s time to grizzly up.

It’s time to be the biggest, baddest animal there is and just freakin’ jump. I realize I’m using 2 analogies here but just go with it.

I’m building again. An MLM business. The business model where you offer a solution to the people around you.

But it’s not the same Multi-level marketing we’ve come to loath and run from.

No, it’s different. It’s Move, Lead and Multiply.

And I want to take people with me who feel like they have more to give and more to gain in this 2nd half of their lives.

So join me tonight, and find out for yourself.

If you want to be my guest, reply “jump” below and I’ll send you a message and we can go from there.

🫣 It’s time to get really vulnerable. Read on. 💥A couple weeks ago, I asked if anyone missed the old days.Hundreds of yo...
09/05/2026

🫣 It’s time to get really vulnerable. Read on. 💥

A couple weeks ago, I asked if anyone missed the old days.

Hundreds of you responded. Mind boggling to see so many people.

And in the process of reading those comments, a realization hit me right between the eyes:

I miss building.

I miss the leadership.
I miss the team.
I miss helping and watching people grow.

And yes… I miss the income. There, I said it.

I want financial freedom again because I want my TIME back. I want to redeem some of what the last six years have cost me and have the freedom to fund the things I’m actually passionate about.

The Comeback reminds me of how much I love developing people. (That’s a passion of mine, and it’s not going anywhere.)

But it also woke the builder back up in me.
And I think many of you miss it too.

You miss building…but you don’t miss doing it the old way.

Neither do I.

I don’t want meetings in my living room.
I don’t want inventory.
I don’t want complicated product demonstrations.
I don’t want something that takes six months to teach somebody else how to do.

I wanted simple.
I wanted duplicatable.
I wanted something people already need.
And I wanted a business model that made sense.

I found it.

So I’m done trying to be “cool” about it.

I’m building again and I want to help anyone and everyone who wants to know more, come with me.

What’s in the past is the past.

Be humble enough to look.
Hungry enough to dream again.
And courageous enough to take another risk.

The past CAN teach us some valuable lessons.
But it doesn’t get to decide our future.

If you want an invite to my live launch, comment “Let’s talk” below and I'll add you to the group.

09/02/2026

Just a question I’ve been wrestling with for 2 weeks. Curious if you have too.

🚨 Hot take incoming. 🚨 Stop looking for a business you’re passionate about.There. I said it. 😂😉👊🏼Somewhere along the way...
09/01/2026

🚨 Hot take incoming. 🚨

Stop looking for a business you’re passionate about.

There. I said it. 😂😉👊🏼

Somewhere along the way we decided that if we’re going to make money doing something, we also have to LOVE doing it.

No we don’t.

Stay with me…

I’m passionate about leadership.
I’m passionate about helping people get unstuck.
I’m passionate about building God’s kingdom, communication and leaving a legacy for and in my kids.

Those are things I want to pour my life into.

But a business? Not so much.

I just need it to work.

(And also not pull the rug out from under me, give me 2.5 months notice that it’s going to happen and then give me a pat on the head for the 12 years of service. 😅🤦🏻‍♂️🤷🏻‍♂️)

Give me something people need.
Solve a common problem.
Provide a solution.

And when you do…

Make it simple.
Make it easy to understand.
Make it duplicatable.
And give it a business model that makes sense.

If I fall in love with it along the way, fantastic.

But I don’t need my business to BE my passion.

I need my business to FUND my passion.

Those are two very different things.

And once I understood that, I started looking at opportunities very differently.

Which is what has landed me where I sit today.

Message me for details. And when and if you look, see it through the lens of this post. Maybe it’ll open your eyes.

I’m pretty clear about what I want to build in this season of life.I want to build leaders. I want to help people get mo...
09/01/2026

I’m pretty clear about what I want to build in this season of life.

I want to build leaders. I want to help people get moving again. I want to see people thriving in the spaces and places God has them. That’s what The Comeback is about, and honestly, I’m freakin ecstatic about it.

But I’ve also been looking for opportunities to generate income in an industry I know VERY well. Let’s be honest, I did pretty good the last time. 🤷🏻‍♂️😂🤦🏻‍♂️

And I finally found one.

What stood out? It hits all the boxes I was looking for:

✅No product explanation necessary. It speaks for itself.
✅Subscription based — think Netflix, Hulu or one of the other 7000 things we subscribe too.
✅Something people actually need.
✅Not weird.
✅Simple.
✅Duplicatable.

That’s it.

I’ve learned enough over the years to know that complicated doesn’t duplicate.

Simple does.

And that’s why I’m going ‘08 Jason on this one.

All out.
With intention.

And believing to bring a lot of people with me.

Maybe I do a call or something separate from here if you’re curious. 🤔

I’ve been really gun shy about sharing about what other companies were offering and just couldn’t find my voice again.

(It’s the catch phrases. They just kill me. 🤦🏻‍♂️😒🤭)

Not this time. This makes sense to me and I plan on talking about it a lot to whoever will listen. Or at least whoever is within earshot.

God help the person sitting next to me on the flight home.
🤷🏻‍♂️😅

If you’re too impatient to wait on a call, DM me and we can chat that way. 🤭🤷🏻‍♂️

08/29/2026

🚨 LAST REMINDER. 🚨

Tomorrow at 6:00 PM Eastern we close the doors on The Comeback Season and begin our 100-day journey together.

If you've been watching from the sidelines, thinking about it, meaning to look into it, or telling yourself you'll check it out later... this is your reminder. 😄

Joining is simple:
✅ Click the link
✅ Join the community
✅ Introduce yourself
✅ Start moving

That's it.
No complicated process.
No secret handshake.
No need to have your life figured out.
Just a willingness to lead, grow, and move.

For the next 100 days we're coming back to the things that make life better:
💥 Leadership
💥 Growth
💥 Accountability
💥 Community
💥 Intentional Action

The next 100 days are going to happen anyway.

You can drift through them...
Or move through them.

Doors close tomorrow at 6:00 PM Eastern.

Lead. Grow. Move. 💥

For all you Type A personalities out there who don’t want to sit through a long line of me trying to be funny and motiva...
08/28/2026

For all you Type A personalities out there who don’t want to sit through a long line of me trying to be funny and motivational at the same time, here’s the “FAQ’s” of course that will begin on Sunday night!

💥 WHAT IS THE COMEBACK SEASON?

It's not a fitness challenge.
It's not a mastermind.
It's not group therapy.
And it's definitely not another Facebook group.

🙄🤦🏻‍♂️😅

🎯 What Is It?

The Comeback Season is a 100-day journey built around three things:
✅ Leadership - Lead yourself first.
✅ Growth - Read, learn, think, and become more.
✅ Movement - Take action instead of waiting for motivation.

📚 What Will We Be Doing?
Over the next 100 days we'll work through:
✅ 6 Leadership Sessions
✅ Weekly Live Conversations
✅ Book Club Discussions
✅ Community Discussions
✅ Accountability
✅ Encouragement
✅ Real-Life Application

No fluff.
No hype.
No pretending we've got it all figured out.

💻 What Is Skool?
Think of it as the clubhouse.
It's where everything happens:
✅ Discussions
✅ Training Sessions
✅ Live Call Information
✅ Book Club
✅ Questions
✅ Wins
✅ Community
If you can use Facebook, you can use Skool. 😎

🚶 What Counts As Movement?
A workout counts.
Reading 10 pages counts.
Making a sales call counts.
Having the difficult conversation counts.
Starting the budget counts.
Scheduling the appointment counts.
Keeping a promise to yourself counts.

The goal isn't perfection.
The goal is movement.

⏰ How Much Time Does It Take?
Less than you think.
This isn't about adding more to your life.
It's about becoming more intentional with the life you already have.
Show up.
Participate.
Engage when you can.
Move when you need to.

💰 What Does It Cost?
$75 for the entire 100-day journey.
That's about 75 cents a day.
Less than a bottle of water.
Less than most gas station impulse decisions. 😂
I wrestled with making it free, but here's what I've learned:
People usually don't need more free information.
They need commitment.
The investment isn't for information.
It's for accountability and commitment.
Because people tend to value what they invest in.

🚀 What's The Goal?
Not to change your life in 100 days.
To change your direction!
Because directions determine destinations.
And the habits you build over the next 100 days could impact the next 10 years.

Think of this as a kickstart to 2027.

Not by waiting until January.

By starting now.

So, here are your steps to join us:
✅Download Skool
✅Comeback here (see what I did there?) & sign up
✅set up your profile
✅tell your friends to join you!

Address

Knoxville, TN

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