If social media marketing is one of the areas contributing to that burnout, I can help. My dream is to help permanently-exhausted-pigeon biz owners identify, break, and recover from their burnout cycles. Hey there 🙋🏻‍♀️ I’m Chloe Brooks, and I’ve spent the last 2 years clawing my way out of a nearly decade-long cycle where I burned out and rebuilt every few years like clockwork, first as a student
, then as an employee, and eventually, as a solopreneur. I know firsthand the feelings of complete and utter exhaustion, misalignment, and emptiness that burnout brings. I can still taste the terror that spikes as a deadline looms closer but creating feels like slogging through drying cement. I know how crippling burnout can be to your business when you ARE your business. Especially if social media marketing is one of the areas contributing to that burnout. Because the reality is that social media marketing is a huge job … but without it, your business suffers.
❌ It’s not just hitting publish on a selfie every now and then.
🟣 It’s constantly staying in the know about algorithm updates and new platform features, and keeping up with trends, from caption length to photography style to preferred content formats to visual aesthetic. 🎨
🟣 It’s a daily learning diet of articles and studies and podcasts and YouTube videos. It’s endless scrolling through Instagram and Facebook, not to be entertained, but to study. 🤓
🟣 It’s always testing new tactics and measuring their performance, and comparing that data to your other data, and somehow figuring out how to engineer another post that outperforms that one. 📊
It takes A LOT of time. Maybe you’ve tried to maintain a consistent publishing calendar, but you just can’t keep up with
creating and posting content that’s the perfect blend of helpful and funny, AND
intentionally growing your audience, AND
sincerely engaging with your current followers, AND
scrutinizing data trying to spot a trigger or emerging trend. It’s a lot of trial and error. Maybe sometimes it feels like mostly error. And honestly, you don’t have time to figure this out. You have 20 million other things demanding your attention, so awkwardly dancing and pointing and guessing and hoping and throwing spaghetti at the wall just doesn’t sound productive, even if everyone else is doing it. You KNOW social media marketing could move your business forward if you could just ... DO it. But for whatever reason, you’re stuck, and you can’t seem to get going again. You need someone on your side. Someone who …
âś… Totally geeks out over all those little data points that make your head swim.
âś… Is excited to comb through thousands of hashtags to find the *perfect* ones to get you found by the exact people you started your business to help.
✅ Writes captions in a way that snatches people’s attention, peers into their souls, and makes them feel SEEN. Hi … that sounds like me 💜
And if all of this sounds like you, then we should really talk. Grab 30 min on my calendar here: http://bit.ly/CBM-30-min
