
06/25/2025
Legal Boundaries: Start with “Why”
Several years ago, Simon Sinek gave a TED Talk on marketing—a business, services, products, even ideas and beliefs. Although his talk was focused on business success and inspiring leaders, the message, “start with why,” is easily transferable to winning in court as an expert. Since the essence of expert witness testimony is opinion-based, it is crucial to that testimony to have the ability of explain the “why” of your opinion. As Sinek reiterated in his talk, people do not buy “what” you do or “how” you do it—they buy the “why.” This will be true in court as well.
https://www.xyht.com/education/start-with-why/