The Merchants on Main Street • Front Royal, VA

12/13/2025

It may not be Friday, but we are totally sharing this great clip from Discover Front Royal anyway!

Today, Ole Timer's Antiques is having their Open House, which means you have a perfect opportunity to knock out some unique Christmas shopping!

Main Street is Open, and we can't wait to see you find that perfect antique treasure!

Send a message to learn more

12/13/2025

I don't know about y'all, but I love a comfy tee, and Buckle & Belle Boutique seems to have an amazing selection of just that... Comfy Tees!

Don't let the cool air deter you from the best shopping experience in the Valley. Main Street is full of some incredible shops that will satisfy even the Grinchiest of Grinches!

Don't forget to follow Buckle & Belle Boutique for their latest apparel updates and style inspiration!

12/13/2025

With only 12 more days until Santa gets here, you still have plenty of time to finish up all your Christmas shopping needs!

Our promo this year has been all about how our Historic District has anything and everything Walmart has, but BETTER!

Take, for instance, the awesome furniture and unique finds available at Bungalow On Main. You won't find better quality or more unique gifts anywhere else!

Main Street is open and ready to welcome you! Come support local this holiday season.

12/12/2025

It’s beginning to look a lot like Christmas 🎄 Only 13 more days until Santa gets here! 🎅

And we know for a fact — our Historic District has anything and everything you need to check everyone off your list. 🎁

Come shop local, enjoy the vibe, and get it all done right here.

12/12/2025

How cool is this!!! We have a bonified Hollywood premiere and an after party going on tomorrow!

Check out this great write up the Royal Examiner did on this momentous occasion!!

See you soon Matt Drago and welcome back to Main Street!

What happens when a hometown dreamer turns Hollywood actor and returns to where it all began? For Matt Drago, it means a heartfelt homecoming, a $1 movie ticket, and a message about community, connection, and storytelling. This Saturday, December 13, Drago will host a special hometown premiere of So...

12/12/2025

Everett Insurance Agency are friends of ours and one of those rare brands that consistently lifts everyone around them.

The guy behind Merchants on Main (hi 👋) does the social for some of Front Royal’s biggest brands and Hallmark events— like the Festival of Leaves, just to name one — and Brandy Combs Everett and her husband have been incredible supporters.

They’ve shared so much of our content across multiple brands, which… let’s be honest… brings people downtown to shop.

And did we mention they don’t even live here? So when they put out a BIGFOOT WARNING, we felt obligated to share.

Bigfoot running amuck on the mountain definitely feels like a public service announcement — and we’d be remiss if we didn’t help spread the word. 👣😂

Thanks, Brandy and Craig, for everything you do and for always showing love to Front Royal.

On this early morning, we interrupt our regular Wednesday programming to bring you a developing story. It seems has emerged from the wilderness and been sighted in West Virginia. He is rumored to be seeking a dependable insurance agent and increased opportunities to shop locally. We will provide further updates as this situation unfolds. Stay tuned.

12/12/2025

If you’re looking for a shop with an amazing selection of unique and fun finds for everyone on your shopping list, you’re going to want to visit White Picket Fence, Gifts and More.

It’s one of those places where you always find something you didn’t know you needed — perfect for holiday shopping or just treating yourself.

12/12/2025

The Main Street Mill is another one of our great places to grab a good meal.

The food is total comfort food and the service is on point.

We can't take a serious picture but we can get you in and out for your lunch break with great food and great service. Looking for a perfect spot for a longer luch date? We've got you covered there, too. We pride ourselves as a gathering place. Make time for someone special and let us handle the details.

Thursday's Lunch Specials:

Tuna Club with potato salad.

Farmhouse Burger on a pretzel bun with fries.

Seafood Salad with your choice of shrimp or scallop.

Soup of the Day: Creamy Chicken and Vegetable

12/11/2025

We just hung out with Bob from The Money Pit Recording Studio at the Front Royal-Warren County Chamber of Commerce Christmas Party over at Royal Cinemas, and let me tell you — this dude is a good guy.

We talk about the retail shops and food stops downtown all the time, but that doesn’t mean we don’t have some incredible service pros holding it down in the Historic District too.
We’ve got:
🎙️ A full-on recording studio
🛡️ Insurance legends like Tammy Sower Insurance and Ellen Aders-State Farm Agent
🥋 Fitness spots like Front Royal Karate Club and BattleGrounds Fitness
📸 Photographers including Tolliver Studios, and Scott Turnmeyer Fine Art
⚖️ Title companies, lawyers… and honestly, so much more
We are literally your one-stop shop for all your LIFE needs.

Our Main Street isn’t just cute — it’s functional.

RECORDING Artist, JOHN HUDSON and Studio Intern/Staff Photographer, STEVE JENKINS, recently at John’s Listening to the Mix of his recent CHRISTMAS Song. Be watching for its release SOON on his FACEBOOK PAGE!

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