
04/30/2025
š Apple Ads Is Here: What Local Businesses Need to Know
Apple has just expanded and rebranded its longtime āSearch Adsā platform to Apple Ads, opening up new, high-visibility opportunities for businesses with an app or mobile presence. Hereās how you can leverage this shift to drive customers, build loyalty, and grow your brand.
1ļøā£ More Placement, More Exposure
Beyond Search Results: Your ad can now appear in the Today tab, on Editorial pages, and even within āYou Might Also Likeā carouselsāputting your app in front of users browsing, not just searching.
Action Step: Audit your appās visuals and messaging so itās optimized for multiple placements. A clear logo and punchy tagline go a long way in catching the eye in these new slots.
2ļøā£ Richer Creative Formats
Video & Interstitial Ads: Showcase a quick demo of your ordering process or loyalty perks with a 15-second video previewāmore engaging than a static banner.
Action Step: Script and film a short, on-brand video (even smartphone footage works!) highlighting your appās top feature. Then upload it to Apple Ads for a quick test.
3ļøā£ Simplified Campaign Management
Unified Dashboard: All placementsāSearch, Today, Editorialāare managed in one place, with consolidated reporting and budgeting. No more toggling between separate tools.
Action Step: Log into your Apple Ads account, explore the new overview dashboard, and set up a ābrand awarenessā campaign at a modest daily budget to familiarize yourself with the interface.
4ļøā£ Powerful, Privacy-First Targeting
Granular Geo-Targeting: Reach users in your neighborhood or city with precisionāperfect if you run a local cafĆ©, salon, or service app.
Measurable ROI: Appleās privacy-forward attribution tracks installs and in-app actions, so youāll know exactly how many new customers your ads delivered.
Action Step: Define a radius around your business address in the campaign settings, and choose āApp Installsā or āIn-App Eventsā as your goal.
Ready to unlock the full power of Apple Ads for your business?
Our Coosa Digital team specializes in setting up and optimizing Apple Ads campaigns for local businesses right here in Gadsden and beyond.
š Call us today at 256-413-9090 to set up an appointment and start driving more app usersāand more foot trafficāto your door!