04/30/2025
🚀 Apple Ads Is Here: What Local Businesses Need to Know
Apple has just expanded and rebranded its longtime “Search Ads” platform to Apple Ads, opening up new, high-visibility opportunities for businesses with an app or mobile presence. Here’s how you can leverage this shift to drive customers, build loyalty, and grow your brand.
1️⃣ More Placement, More Exposure
Beyond Search Results: Your ad can now appear in the Today tab, on Editorial pages, and even within “You Might Also Like” carousels—putting your app in front of users browsing, not just searching.
Action Step: Audit your app’s visuals and messaging so it’s optimized for multiple placements. A clear logo and punchy tagline go a long way in catching the eye in these new slots.
2️⃣ Richer Creative Formats
Video & Interstitial Ads: Showcase a quick demo of your ordering process or loyalty perks with a 15-second video preview—more engaging than a static banner.
Action Step: Script and film a short, on-brand video (even smartphone footage works!) highlighting your app’s top feature. Then upload it to Apple Ads for a quick test.
3️⃣ Simplified Campaign Management
Unified Dashboard: All placements—Search, Today, Editorial—are managed in one place, with consolidated reporting and budgeting. No more toggling between separate tools.
Action Step: Log into your Apple Ads account, explore the new overview dashboard, and set up a “brand awareness” campaign at a modest daily budget to familiarize yourself with the interface.
4️⃣ Powerful, Privacy-First Targeting
Granular Geo-Targeting: Reach users in your neighborhood or city with precision—perfect if you run a local café, salon, or service app.
Measurable ROI: Apple’s privacy-forward attribution tracks installs and in-app actions, so you’ll know exactly how many new customers your ads delivered.
Action Step: Define a radius around your business address in the campaign settings, and choose “App Installs” or “In-App Events” as your goal.
Ready to unlock the full power of Apple Ads for your business?
Our Coosa Digital team specializes in setting up and optimizing Apple Ads campaigns for local businesses right here in Gadsden and beyond.
📞 Call us today at 256-413-9090 to set up an appointment and start driving more app users—and more foot traffic—to your door!