05/09/2026
What if the teens you're worried about — the ones glued to their screens — are actually begging for an excuse to put their phones down?
That's exactly what teens tell "Big" Jon Estes every summer at Woodlands Camp.
Today on North Georgia Business Radio, Phil Bonelli sits down with the founder who's spent nearly three decades meeting kids at the gate and watching them confess the thing they're most excited about isn't the blob or the zip line — it's a week with their phones turned off.
The phone confession: Why teens who'd lose their minds if mom said "put it down" are walking into camp asking to do exactly that — and what it reveals about the comparison game quietly crushing them.
From banker to builder: How a 24-year-old commercial banker with no funding, no connections, and a 10-week runway built a camp that now sells out in 45 seconds.
The no-marketing miracle: Why Woodlands has never spent a dollar on marketing — and the three non-negotiables Jon committed to before a single camper ever showed up.
Simplicity enables excellence: Why trying to be all things to all people nearly cost him the camp, and what every business owner can borrow from his decision to do one thing better than anyone else.
𝗧𝘂𝗻𝗲 𝗶𝗻 𝘁𝗼 𝗔𝗠𝟱𝟱𝟬 𝗪𝗗𝗨𝗡 @ 𝟯:𝟬𝟬 𝗽𝗺 𝘁𝗼𝗱𝗮𝘆.
Out of town listeners can stream live here:
https://bit.ly/ListenWDUN3pm
This segment of North Georgia Business Radio is brought to you thanks to the support of our incredible sponsors:
Cadence Bank | Hopewell Farms GA | Roundtable Advisors