Social Media Ad Marketing

11/23/2011

Where in the World Are Your Twitter Followers? TweepsMap Knows

Knowing where your Twitter followers are located can not only feed your curiosity, but it can also help you measure the success of your social campaigns. To do this, TweepsMap links to your Twitter account, analyzes your followers and provides a map or chart that shows where they’re located by country, state or city.

Launched in October, the tool helps Twitter users learn if their campaign is successful in a targeted region. For example, if your Twitter campaign is targeted toward Chicago residents, TweepsMap helps you see how many of your followers are actually located in Chicago.

“One of the most important aspects of a campaign is to measure location to see where your followers are and if they are engaged or not,” says Samir Al-Battran, founder of TweepsMap. “TweepsMap helps you learn whether you need to adjust your campaign to reach your targeted audience.”

After authorizing the TweepsMap API, it generates a color-coded map with Twitter birds spread across it to show the number of followers in that specific location — red birds represent the largest number of followers, and yellow represents the second largest number.

Users can use the TweepsMap widget to display their own statistics on any website or blog.

“For individual users, TweepsMap is a fun tool to check out the distribution of their followers and share them on Twitter,” says Al-Battran. “For larger organizations, the goal of TweepsMap is to help them measure the effectiveness of their campaigns.”

TweepsMap does not automatically tweet results without the users permission or store personal Twitter account information.

One of the challenges with TweepsMap is that less than 10% of Twitter users do not add accurate locations on their Twitter accounts, says Al-Battran. Most users only add their country or state instead of their residing city. That’s why most of the Twitter birds on the TweetsMap represent the number of followers in a country rather than in a city.

The site now has about daily 1,000 users and Al-Battran plans to expand TweepsMap by launching premium services in the future for larger Twitter accounts.

Where are your Twitter followers located?

Source: Mashable

11/18/2011

Yelp’s $2 Billion IPO to Hit in Early 2012
Yelp has hired Goldman Sachs and Citigroup to lead its $1.5 billion to $2 billion IPO in the first quarter of 2012, according to a report.

Yelp is expected to file its prospectus by the end of this year, reports The New York Times, which cites “several people briefed on the situation.” Yelp could not be reached for comment.

The company, which is known for its online reviews of local businesses, announced plans to go public in April. Previously, Yelp CEO Jeremy Stoppelman had said he wouldn’t consider an IPO for “several years.” Yelp also turned down a $500 million takeover bid from Google in early 2010.

Yelp’s planned public offering comes after a series of social media IPOs. LinkedIn’s May IPO was considered successful, and though Groupon pushed back the timing of its public offering a couple of times before going public last week, that IPO was also well-received.

Zynga, another social media company looking to go public, also delayed its planned IPO, though the company is now said to be preparing to offer shares to the public the week before Thanksgiving. Meanwhile, the biggest social media IPO of them all, Facebook’s, is now set for late 2012, according to a report.

10/27/2011

A MUST READ!

Why would copywriters at Webcopyplus pay $4,000 for a digital photo that retails for about $10? Well, frankly, we screwed up. It’s an expensive lesson on copyright laws.

10/12/2011

More business training/testing this AM!

10/10/2011

Feel free to join my newsletter mailing list, which will be going out monthly. Just click the "join my list" tab on my wall to sign up!

10/10/2011

We uncover the five most- and least-risky startup ideas based on the state of the economy, market trends, new technologies, and other important criteria.

10/09/2011

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. Steve Jobs

10/08/2011

Network While You Wait

One of the unfortunate facts of life is that we sometimes have to do things that require us to wait in waiting rooms or stand in lines for hours at a time. Take these opportunities to do a little networking. Start up a conversation with someone else in line and spread the word about your business.

Source: manta

10/07/2011

Be Speedy in Your Decision Making

How fast or slow does your company make decisions? Rapidly growing businesses have tied the speed of their decision making to their success. There are not a lot of examples that show success from slow or drawn out decisions. Business owners need to be quick, smart and able to change their view based upon new facts.

Source: manta

10/07/2011

Just a few years ago, social media was something the kids were doing; a trend or fad that wasn’t going to last long. As social media networks have ...

10/06/2011

10/05/2011

Business Meeting!