Big Brave Business

Big Brave Business Big Brave Business is a podcast where we challenge the status quo of traditional business practices.

Big Brave Business (the superior version of what you might see abbreviated as BBB these days) has helped me ask bigger a...
08/08/2025

Big Brave Business (the superior version of what you might see abbreviated as BBB these days) has helped me ask bigger and braver questions and now I actually don’t know how to build a relationship with anyone who won’t go deep. I can small talk or media-prep like anyone else but it all just feels fake and flat and it’s made it hard to even listen to other business podcasts (other than my clients, of course, because they have strategic planning with me and my team). I don’t understand what the point is of calling it a podcast if you aren’t trying to go somewhere new or say something different and meaningful. This podcast is the work I am proudest of in my whole life and it makes my heart so full to share it with you. Thank you endlessly for listening and supporting the pod.

Capitalism has convinced us that rest is a reward for good behavior.Work hard, then you can rest. Be productive, then yo...
08/05/2025

Capitalism has convinced us that rest is a reward for good behavior.

Work hard, then you can rest. Be productive, then you deserve a break. Sacrifice your humanity, then maybe you can have some downtime.

But rest is a human need, not a reward system.

Dr. Catrina Mitchum put it perfectly: "For me, I have an autoimmune that impacts my mobility. And so if I don't make the space to do the exercises that will allow me to stand at my standing desk, then I'm not gonna be able to have a business in the future."

Creating space for what you need isn't selfish. It's strategic.

Your business should accommodate your actual life circumstances, not demand you perform through them.

Period.

Radical rest means building businesses that support your humanity instead of extracting it.The most radical thing I can ...
08/04/2025

Radical rest means building businesses that support your humanity instead of extracting it.

The most radical thing I can do isn't feel guilty about my access to expensive forms of rest—it's use my platform and resources to challenge the systems that make rest a privilege in the first place.

When Regyna talked about "gracious spaciousness," when Jordan advocated for spa gift cards as payment, when AnnMarie designed pregnancy-friendly business models—they weren't just talking about individual accommodation.

They were talking about building anti-capitalist infrastructure. Systems that recognize rest as a human right, not something you earn through productivity.

What would radical rest look like in your business if resources weren't a barrier?

After crying every day at a job that was draining me, I didn’t have it in me to get another job.I couldn't imagine walki...
08/04/2025

After crying every day at a job that was draining me, I didn’t have it in me to get another job.

I couldn't imagine walking into interviews for comparable positions. The thought of rebuilding trust with another employer, of subjecting myself to more corporate toxicity, felt impossible.

Choosing entrepreneurship wasn't brave… it was rest. It was radical rest from a system designed to extract my humanity for profit.

When the alternative is pouring all of yourself into someone else's profit, building your own thing becomes rest by comparison. This isn't about working more hours. It's about the radical difference between creative, autonomous work aligned with your values versus soul-crushing compliance in toxic environments.

Sometimes the most radical thing you can do is refuse to participate in systems that demand you sacrifice your humanity.

Can you relate?

"Radical rest means creating 'gracious spaciousness' for what you need in different seasons." - Regyna Curtis Stop tryin...
08/04/2025

"Radical rest means creating 'gracious spaciousness' for what you need in different seasons." - Regyna Curtis

Stop trying to be the same person in every season of your business.

In last week's Big Brave Business episode, Regyna also said: "It's taking up the gracious spaciousness to do what it is that you need. And there are many different forms of rest. Sleep is not the only one. There's creative rest, there's sensory rest, there's play."

Your business should bend to accommodate your seasons... not the other way around.

Sometimes rest looks like working from bed during a flare. Sometimes it's saying no to networking boats because you get motion sickness. Sometimes it's focusing only on YouTube while you move across the country.

What gracious spaciousness do you need to claim this week?

Your business model should support radical rest when you need it, not require you to sacrifice your humanity to keep thi...
08/04/2025

Your business model should support radical rest when you need it, not require you to sacrifice your humanity to keep things running.

works specifically with business owners who are the face of their businesses, and her whole approach centers one question: does your business model collapse if you need to step back?

"So much of what I do is making sure that their business model is set up to support radical rest when they need it, because we all need daily rest from time to time where like our brains can't function."

This isn't about passive income or working four hours a week. It's about designing your business so it can accommodate autoimmune flares, newborn seasons, mental health challenges, or simply times when your brain needs to recharge.

Your homework: Audit one system in your business for hidden barriers this week.

Confession: I actually love being productive in my business. It's almost a form of rest for me because it's creative, au...
08/04/2025

Confession: I actually love being productive in my business. It's almost a form of rest for me because it's creative, autonomous, and aligned with my values.

But productivity can become toxic easily. Sometimes productivity becomes addictive, and we recreate the same extractive patterns we fled from corporate America.

The difference? In my business, when I recognize toxic productivity creeping in, I have the power to change it. That autonomy is radical rest in itself.

When you've worked in toxic environments where productivity meant soul-crushing compliance, choosing what to be productive about becomes revolutionary.

The most radical rest isn't doing nothing. Sometimes it's doing exactly what lights you up, on your terms, at your pace.

What does radical productivity look like for you?

Just becaus soemeone shows up, doesn't mean they consent to everything that happens next.This applies to dating AND to s...
08/04/2025

Just becaus soemeone shows up, doesn't mean they consent to everything that happens next.

This applies to dating AND to sales.

Someone booking a discovery call doesn't consent to high-pressure tactics.

Someone following you on social media doesn't consent to aggressive marketing.

Someone joining your email list doesn't consent to daily sales pitches.
Consent can change at any moment in a relationship. The ethical approach is to seek ongoing consent throughout your sales process, not assume it based on someone's initial interest.

Try this framework:
→ "At the end of our call, I'll share how we could work together. Is that something you'd like to hear?"
→ "I'd love to follow up next week if I haven't heard from you. What's the best way to reach you?"
→ "Is it okay if I include you in our newsletter, or would you prefer just the information we discussed?"

Consent-based selling feels better for everyone involved.

Most of us start with good intentions. We genuinely believe ou services will help people. We want to market ethically.Bu...
08/04/2025

Most of us start with good intentions. We genuinely believe ou services will help people. We want to market ethically.

But somewhere between "I need to eat" and "everyone else is doing it," those lines start to blur.

I've created artificial deadlines. I've used limited "seats" for programs that could technically accommodate unlimited people. It felt okay because I would have stuck to those limits if they'd been reached.

But they never were. Which means they were artificial. Which means I was creating urgency based on constraints that didn't actually exist.

Good intentions don't automatically make our practices ethical. The impact matters more than the intent.

Your homework: Audit one marketing practice that feels a little questionable. What would it look like to be more transparent?

The line between persuasion and manipulation isn't always clear.All effective marketing uses psychology. The question is...
08/04/2025

The line between persuasion and manipulation isn't always clear.

All effective marketing uses psychology. The question is whether you're using it to serve your audience or exploit them.

Here are 5 red flags that suggest you might have crossed the line:
➡️ Hidden pricing until sales calls
➡️ Artificial urgency and fake scarcity
➡️ Using outlier results as typical outcomes
➡️ Assuming consent instead of seeking it
➡️ Making it hard to say no or opt out

Swipe through to see the full list, then ask yourself honestly: which of these shows up in your current marketing?

I've been guilty of at least 3 of these at different points in my business. The goal isn't perfection... it's awareness and intention.

Your homework:
Pick one red flag that resonates and brainstorm a more ethical alternative. How could you achieve the same business goal without the manipulation?

Everyone's tired of being manipulated.Your audience is exhausted by fake urgency, hidden pricing, and high-pressure tact...
08/04/2025

Everyone's tired of being manipulated.

Your audience is exhausted by fake urgency, hidden pricing, and high-pressure tactics. They're craving authenticity and transparency.

Which means ethical marketing isn't just the right thing to do—it's smart business.

When you:
→ Put your pricing on your website
→ Use real urgency instead of artificial scarcity
→ Seek consent throughout your sales process
→ Make it easy for people to say no
→ Share realistic success stories
..you stand out in a sea of manipulative marketing.

You build trust instead of extracting compliance. You create raving fans instead of reluctant customers. You sleep better at night knowing you're building something that matters.

The most radical thing you can do as a business owner? Treat people like human beings instead of conversion targets.

This headline is everything I would hope Big Brave Business would be! Thank you thank you thank you for listening!
07/23/2025

This headline is everything I would hope Big Brave Business would be! Thank you thank you thank you for listening!

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