12/14/2025
In this episode of Cape Ann Conversations, host Troy Scarbrough welcomed Essex resident and coffee enthusiast Rob Fitzgibbons, the founder behind a growing coffee cupping experience business. Drawing on his background as a user experience designer, Rob has transformed a simple at-home tasting with friends into a sought-after program for libraries and community centers, helping people slow down, pay attention, and truly experience their coffee. What started as a fun experiment shared on a local listserv quickly turned into regular invitations from libraries and organizations across the region.
Rob’s cuppings are interactive, 90-minute sessions that feel like a wine tasting—but for coffee. Participants learn how coffee is grown, processed, roasted, and labeled (think fair trade, organic, and more), then blind-taste three different coffees while using a flavor wheel to describe what they smell and taste. The result is part education, part team-building: people compare notes, laugh, and leave more connected—and caffeinated. Rob now offers cuppings for corporate teams, boards, weddings, showers, and special events, providing a memorable, non-alcoholic experience that’s both affordable and low-risk (“much safer than axes and whiskey,” as he jokes). If you’re coffee-curious or looking for a unique group experience, you can reach Rob through coffeecuppings.com or by calling 978-317-1640.
If you would like to experience a coffee cupping in person, a free session is being held on January 6 from 1:30 - 2:30 PM at the Sawyer Free Library in Gloucester. Registration is required for this free event.
