Smith and Crawford Company

Smith and Crawford Company Growing medspas through social and email marketing! smithandcrawford.com/links

Comment PODCAST if you’ve ever tried to “do it all” and ended up ugly crying into your Google Calendar.We get it — when ...
10/31/2025

Comment PODCAST if you’ve ever tried to “do it all” and ended up ugly crying into your Google Calendar.

We get it — when you’re running a business, it feels easier to just handle everything yourself.
But here’s the truth: doing it all isn’t brave, it’s burnout in a cute blazer.

In this week’s episode, we’re talking about what support actually looks like — in your business, your home, and your head.
From hiring a front desk hero to finally outsourcing your marketing (hi, it’s us 👋), we’re sharing how to get your time, peace, and weekends back.

Because the CEO version of you?
She’s not scrubbing baseboards or stressing about Canva graphics at midnight.

Comment PODCAST to get the link and listen now — and promise us you’ll stop trying to do it all alone. You deserve help and a hot coffee that hasn’t been microwaved three times.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

💬 Comment RETENTION and we’ll send you our 20 Ways to Improve Client Retention guide.New clients keep your practice busy...
10/30/2025

💬 Comment RETENTION and we’ll send you our 20 Ways to Improve Client Retention guide.

New clients keep your practice busy.
Loyal clients keep your practice alive. 🧙‍♀️

This guide is your retention spellbook — a bundle of small rituals and clever ideas that make your clients feel so valued, they’d never think of booking anywhere else.

From little touches to big-picture strategies, every idea is designed to turn one-time visits into long-term relationships.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

💬 Comment EMAIL to get our free guide: How to Start Email Marketing (without the overwhelm).Esties — here’s the truth: i...
10/29/2025

💬 Comment EMAIL to get our free guide: How to Start Email Marketing (without the overwhelm).

Esties — here’s the truth: if you’re not emailing your clients, someone else is. And guess who they’re booking with? 👀

Email isn’t spammy. It’s client care.
It’s reminding her when her brows need love.
It’s keeping him on schedule with facials.
It’s staying top of mind so they never forget about you.

You don’t need a huge list. You don’t need to be techy. You just need to start — because consistency builds loyalty, and loyalty = full books.

✨ Comment EMAIL and we’ll send you the guide so you can start building client retention the easy way.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

If your current Black Friday strategy is nine tabs, three drafts, and one cold coffee, this is your sign.Our Black Frida...
10/28/2025

If your current Black Friday strategy is nine tabs, three drafts, and one cold coffee, this is your sign.

Our Black Friday Content Collection hands you the exact content you need to sell through the busiest sales week of the year without living in Canva.

You’ll get posts with captions, stories, emails, and a posting calendar that your team can actually execute.

It’s not just pretty graphics.

It’s a plan that turns holiday traffic into paid appointments. And only $37!!

Set it up once, then go take care of your clients while your marketing does its job.
💬 Comment "DEAL" and we will send you the link!

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

💬 Comment MEMBERSHIP to grab our November Esthetician Content Drop — 30 ideas plus the actual content (posts, stories, e...
10/25/2025

💬 Comment MEMBERSHIP to grab our November Esthetician Content Drop — 30 ideas plus the actual content (posts, stories, emails, a blog prompt, and a photo shot list) ready to plug-and-post. 🍁

The thermostat clicked on, clients want cozy and clinical—and you’ve got rooms to run. This carousel packs November-friendly ideas across your whole menu so you can show up polished without spending Sunday in Canva:

🤍 Facials & devices: hydration facials, red/near-IR LED, lymphatic de-puff.
🤍 Peels & dermaplaning: progressive (lactic/mandelic) plans, enzyme vs. chemical education, post-peel care that’s actually doable.
🤍 Waxing wins: brow mapping, lip/chin myth-busting, winter underarm/bikini timing, ingrown prevention that works.
🤍 Lashes & brows: lift + tint timing for photos, natural lamination, rehab for over-tweezed arches, eye-area retail that matters.
🤍 Medical-grade skincare: cleanser swaps, barrier trios, retinoid ramping, vitamin C without the sting, bedside kits.
🤍 Photo-ready & cozy extras: party-week stacks, men’s Movember cleanups, teen-skin check-ins, scalp/back facials, cocoa-bar consults.

You’re busy treating skin—we’ll handle the words, rhythm, and seasonal strategy so your feed looks luxe, your inbox stays warm, and your books fill.
💬 Comment MEMBERSHIP and we’ll DM you the drop.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership www.smithandcrawford.com

💬 Comment MEMBERSHIP to get our November Content Drop — 30 ideas plus the actual content (posts, stories, emails, a blog...
10/23/2025

💬 Comment MEMBERSHIP to get our November Content Drop — 30 ideas plus the actual content (posts, stories, emails, a blog prompt & more) ready to plug-and-post. ❄️

November is peak “do it right, not twice” season. We’re talking:

🖤 Sweater-weather skin + barrier rescue that feels luxe, not lecture-y
🖤 Photo-ready timing (tox, dermaplaning, hydrating facials) without the panic
🖤 Movember moments for the guys (beard-safe facials, LHR edges, low-key tox)
🖤 Gratitude + community vibes that build loyalty, not noise
🖤 Laser season education (IPL, LHR, RF microneedling) the smart way
🖤 Giftable, wish-listable services (tox banks, facial series, collagen plans)

You’re busy running a clinic. Let the plan run the content.
We hand you the ideas and the words so your feed looks polished, your inbox stays warm, and your calendar fills—without spending your Sunday in Canva.

💬 Comment MEMBERSHIP and we’ll DM you the drop.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

💬 Comment PODCAST and we’ll DM you Part 3 of our Holiday Survival Series (the offline moves that turn first-timers into ...
10/22/2025

💬 Comment PODCAST and we’ll DM you Part 3 of our Holiday Survival Series (the offline moves that turn first-timers into forever clients).

It’s the busiest season—so let’s make it your most profitable one. In this episode we talk about reviews that feel like love notes and simple ways to pull clients into your inner circle.

We’re keeping it short, strategic, and very doable.

Missed Part 1 (promo picks) or Part 2 (cadence & timeline)? Say the word—we’ll send the links. 🔗

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

💬 Comment MEMBERSHIP to join the membership and access our Black Friday Email Pack — 6 plug-and-send emails for 11/21, 1...
10/21/2025

💬 Comment MEMBERSHIP to join the membership and access our Black Friday Email Pack — 6 plug-and-send emails for 11/21, 11/24, 11/26, 11/28, 11/29, 12/1 (plus cheeky subject lines + timing cheats).

Your clients’ inboxes are basically Coachella that week. Everyone’s shouting.
You? Headliner energy only: one offer, six sends, zero chaos.

Here’s the vibe we hand you:

11/21 — Warm-up set: VIPs primed, deliverability happy.

11/24 — Lights on: launch clean, one button, no novels.

11/26 — Lifeline: FAQ/“what to buy” so DMs don’t combust.

11/28 — Big energy: receipts, limits, best-sellers.

11/29 — Small Business Saturday: faces, story, gift cards front row.

12/1 — Final bow: “Ends tonight”—one click, no drama.

No “12 days of panic emails.” No mystery offers. No hope-and-pray subject lines.
Just a sequence that makes your list feel taken care of and ready to buy.

Pairs well with: a simple Story countdown and 1–3 SMS nudges.
Result: fewer question marks, more cha-ching.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

Medspa marketing isn’t one-size-fits-all — and honestly, neither are Halloween costumes. 🎃Some of us are color-coded con...
10/18/2025

Medspa marketing isn’t one-size-fits-all — and honestly, neither are Halloween costumes. 🎃

Some of us are color-coded content calendar witches, some are scrappy “throw it together in the parking lot” zombies, and some are serving mysterious black cat energy all year long.

No matter how you run your practice — polished, authentic, minimalist, or collaboration queen — there’s a marketing personality that fits you perfectly. And the best part? They all work, as long as you own it. 💅

✨ Follow for more “this is so me” marketing content that makes you laugh and helps you actually book clients.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

Black Friday shouldn’t feel like a cardio class you didn’t sign up for.It should feel like a plan you actually want to f...
10/17/2025

Black Friday shouldn’t feel like a cardio class you didn’t sign up for.
It should feel like a plan you actually want to follow.
One offer.
One rhythm.
Zero chaos energy.

If your current strategy is twelve tabs, nine drafts, and one cold coffee, same.
This guide turns that swirl into a simple “do this next” list.
Because you do not have time to reinvent marketing between clients and carline.

Here’s the vibe we’re handing you:
⚡ One clear Black Friday offer your front desk can explain in one breath.
📅 A weekly cadence that survives real life
💌 Emails and SMS that feel helpful, not shouty.

We kept it practical.
We kept it classy.
We kept it short enough to read between appointments and long enough to save you from panic-posting at 10 p.m.

Use the guide as your game plan.
Use out content for success.
Then go be the medspa that looks organized and books out.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

💬 Comment WINTER to snag 50 cozy-chic winter photo ideas you can shoot fast and splash everywhere (feed, stories, emails...
10/16/2025

💬 Comment WINTER to snag 50 cozy-chic winter photo ideas you can shoot fast and splash everywhere (feed, stories, emails, gift guides). ❄️📸

Stock pics are out. Your clients want your space, your team, your results. Branded photos feel familiar, current, and worth gifting—aka they choose you. Book your shoot now so you’ve got time to pull props, shoot, get edits back, and drip those images into promos before the rush.

The eight pics in this carousel are just a tease—warm, premium, zero cheese. The full guide hands you 50 more concepts (with styling cues) so your content doesn’t stall in December.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

💬 Comment PODCAST and we’ll DM you Part 2 of our Holiday Survival Series: Marketing Bootcamp.If your Q4 plan is nine tab...
10/15/2025

💬 Comment PODCAST and we’ll DM you Part 2 of our Holiday Survival Series: Marketing Bootcamp.

If your Q4 plan is nine tabs, three drafts, and one cold coffee… this episode is your reset.

We cover a realistic posting rhythm, how to keep your inbox human (not spammy), a no-drama Black Friday outline, and the tiny organization habits that stop “what are we posting today?” meetings before they start.

We keep it short, strategic, and mom-schedule friendly.

Missed Part 1? We’ll send it.
Part 3 lands next week—finish the series with us.
And if you’d rather have it done for you, the Aesthetically Membership gives you monthly posts, stories, emails, and seasonal promos that match this strategy.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

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Grand Rapids, MI

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+16166343075

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