http://smithandcrawford.com/links

Smith and Crawford Company, Grand Rapids, MI (2025)

09/13/2025

🚨 COMMENT “FALL CASH” 🚨
If you want to own Q4 instead of just “getting through it,” you’re going to need more than cute pumpkins in your treatment rooms.

We’re handing you 15 wildly creative booking ideas designed to pack your schedule, sell your retail, and make your competitors wonder what the heck you’re doing.

💥 No boring “10% off” nonsense.
💥 No cookie-cutter promos your clients have seen 100 times.
💥 Just real strategies that work — because they’re built for medspas, not random service businesses.

These ideas will have:
🤍 Your phone blowing up with appointment requests
🤍 Your DMs full of “Can I still get in before the holidays?!”
🤍 Your event nights buzzing and your shelves cleared

Start Q4 like a CEO, not like you’re hoping for a miracle.
Comment fall cash below and we’ll send the free guide straight to your DMs.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

09/11/2025

💌 COMMENT “MEMBERSHIP” to join the smartest business move you’ll make all year.

The Aesthetically Membership isn’t just “more content.”
It’s a marketing strategy in a box — custom-built for medspa owners who want more bookings, more repeat clients, and more revenue without burning out.

We map your month around:

Seasonal trends & offers that convert

Service spotlights timed for demand

Promotional pushes that feel organic, not salesy

Engaging content that builds trust before clients ever walk through your door

Yes, you’ll get posts, emails, and promo materials — but those are just the tools.
The real magic? You’ll finally have a plan that connects the dots between what you post and what you earn.

Self-care month is the perfect time to take something off your plate.
Let your marketing be one less thing you stress about.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

09/10/2025

💬 Comment PODCAST and we’ll DM you the link to our most recent episode of the Aesthetic Pulse Podcast 🎙️

Q4 is coming fast — and it’s the biggest season of the year for med spas. Clients are ready to buy, but if your marketing isn’t optimized, you’ll miss out on major growth.

In our most recent episode, we share 15 things you can audit in your marketing right now to get prepped, polished, and ready to dominate Q4.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

09/05/2025

Your fall content might be cozy... but is it converting? 🍂
If your calendar looks more ghost town than booked out, this episode is your PSL-fueled wake-up call.

We’re breaking down fall event ideas that actually work (and won’t leave you stressed or stuck with stale cider).
Inside this episode, we’re spilling:
→ Fall themes your audience actually wants
→ Easy-to-promote event concepts (no Pinterest headaches)
→ How to stack your offers + promos to actually make sales
→ Timeline tips so you don’t end up throwing it together last minute

This is your permission slip to get creative, build community, and fill your books before Q4 hits full chaos mode.

👇 Drop PODCAST in the comments to tune in. We’ll send the link straight to you.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

09/04/2025

September doesn’t have to mean slow books 👀

Sure, your clients are settling into back-to-school chaos and tightening their schedules, but this is actually the perfect month to re-engage, refresh, and lock in loyalty before the holiday rush hits.

We pulled together creative ways to fill your September calendar (plus a few bonus tips you’ll love).

💬 Comment SEPTEMBER and we’ll DM you the full guide with all the strategies inside.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

09/02/2025

✏️ If marketing had a report card, where would you land?

✨ Some of you are getting straight A’s with branded shoots and fresh content (teacher’s pet 🐶).
📚 Some of you are trying your best with DIY marketing (and honestly, extra credit for effort).
📝 And some of you are… let’s just say, still finding your study group. 😉

The good news? Marketing doesn’t have to feel like pop quizzes and late-night cram sessions. Our membership is like the study guide you wish you had back in school—easy, fun, and guaranteed to help you ace your medspa marketing.

💡 Want to learn more? Comment “membership” or DM us and we’ll save you a seat at the front of the class.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

08/30/2025

Your front desk girl is great.
She answers calls, checks people in…
But she’s not a creative director.

And your VA?
Also amazing. But probably not up at midnight crafting seasonal promos that actually sell.

That’s where we come in.

Inside our membership, we hand over the monthly plan, the captions, the reels, the graphics, and the email promos so you can keep your marketing in-house without sacrificing strategy, personality, or polish.

Basically: you stay the boss.
We make you look like one.

👇 Comment MEMBERSHIP and get the link to the most valuable thing you’ll join this year.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

08/28/2025

✨ We’ve officially entered Objection Season.
And if your team isn’t ready… your bookings might ghost you harder than a bad first date.

Here’s the good news:
Objections don’t mean no, they just mean your client needs more info, more trust, or more clarity.

So we created the ultimate ChatGPT prompt to help you write exactly what to say with warmth, confidence, and conversion in mind.

No scripts that feel stiff.
No pressure tactics.
Just real conversations that get results.

Drop OBJECTION below and we’ll DM you the prompt.
Your team will love it. Your clients will trust it. And your revenue will thank you.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

08/27/2025

September is here and your content calendar is… still blank?

Don't stress!

We put together 30 fire post ideas for medspas that are actually good! No cheesy holidays or “just checking in” posts.

We’re talkin':
🍁 Fall content that is cute and strategic
💉 Injectable timelines that make you money
✨ Skincare resets for post-summer glow
🔥 Laser season ideas (yes, it’s officially here)
🧖‍♀️ Estie inspo for lashes, brows + facials
🎁 Holiday prep that sets you up for a SOLD OUT Q4

And if you’re tired of doing it all alone…
We already wrote all the captions, promos, emails, and Canva graphics for you.

Comment "membership" and we’ll hook you up with the good stuff.

No more staring at a blinking cursor. You in?

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

08/26/2025

Your website’s still sunbathing while your clients are reaching for cozy sweaters??

September is PRIME TIME for a website refresh, and if your homepage is still giving poolside energy, you might be missing out on Q4 bookings.

We’re talkin’:
🍁 Fall-forward photos
🎃 Back-to-school, back-to-self-care energy
📝 Holiday-ready updates
🎁 Gift card + service promos
💻 PLUS: a blog and service section that’s actually up to date

We’ll handle the strategy, the refresh, the tweaks, and the seasonal vibes so your site is working overtime this fall while you focus on the fun stuff (like booking out your calendar).

👇 Comment CUSTOM to learn more about our website management + refresh packages.

Let’s get your digital storefront looking as polished as your fall event lineup. 🍂💻

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

08/23/2025

Q4 content is coming fast…
And if your photoshoot isn’t planned with intention, you’ll miss the moment (and the money). 💸

Think:
🎃 Halloween promos
🎁 Gift card pushes
🎄 Christmas + NYE countdowns
🛍️ Black Friday graphics
💖 Breast Cancer Awareness features
🍁 Cozy fall vibes

If you don’t capture those visuals during your next shoot, you’ll either scramble… or settle.

Our $17 Picture Perfect Photoshoot Guide is your insurance policy.
It helps you walk into your shoot fully prepared and walk out with photos that work all season long.

👇 Comment PHOTOS to grab the guide.
Then thank yourself in December when you’re fully booked and fully branded.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

08/22/2025

Your front desk girl is incredible.
She can juggle phone calls, clients, and chaos like a pro.
But… marketing strategy?
She could be winging it... 👀

Instead of side-eyeing her Canva attempts and rewriting every caption…
what if you gave her a plug-and-play system that made her look like a marketing genius?

✨ Enter the Aesthetically Membership ✨
We hand her the strategy, captions, promos, emails, and done-for-you content and she just hits post.
It’s like hiring a full marketing department (without the scary price tag).

📩 Comment “membership” and we’ll send you the link to get started.

She’s already your ride or die.
Now let’s make her your secret marketing weapon. 💅

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

Smith and Crawford Company

09/13/2025

09/11/2025

09/10/2025

09/05/2025

09/04/2025

09/02/2025

08/30/2025

08/28/2025

08/27/2025

08/26/2025

08/23/2025

08/22/2025

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