Smith and Crawford Company

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Smith and Crawford Company

Growing medspas through social and email marketing! smithandcrawford.com/links

12/23/2025

💬 Comment PODCAST and we’ll send you the link to our newest Aesthetic Pulse episode:
🎄 The 12 Days of Christmas — Medspa Edition!

We’re counting down the must-haves every medspa owner needs to build a thriving, booked, and beautifully branded business in the new year.

Think:
✨ one banging website
💌 two strong emails a month
🎬 eight Reels that actually convert
🎁 and a partridge in a pear tree (aka, more time and money).

This episode is the ultimate checklist for confident marketing and calm CEO energy in 2026.

💬 Comment PODCAST to get the link and start planning your most booked, stress-free year yet.

12/21/2025

💬 Comment MEMBERSHIP to grab our $397 membership for only $197!

Our membership is what happens when you decide to invest in marketing clarity, wrap it in a bow, and enjoy your marketing handled from now on.

It’s not fluff — it’s our real internal strategy system turned into a membership that saves you thousands.

Inside, you’ll get everything you need to plan, post, and profit all year long (without ever opening Canva in tears).

It’s simple, strategic, and priced like we lost our minds.

💬 Comment MEMBERSHIP and we’ll send you the link to grab it before this deal disappears!

12/17/2025

💬 Comment PODCAST and we’ll send you the link to our newest Aesthetic Pulse episode:
🎁 Our Christmas Wishlist for Medspa Owners!

If you’ve ever walked into your clinic and thought,
“Hmm… I deserve a little more ✨main character energy✨ in here,”
this one’s for you.

We’re sharing our favorite wishlist items that make running your medspa feel a little more luxurious — from embroidered robes and signature scents to the cozy creature comforts that make your day smoother (and your space totally swoon-worthy).

It’s part ambiance, part self-care, and all about feeling obsessed with your workspace again.

💬 Comment PODCAST and we’ll DM you the link + our Benable list of must-haves to make your medspa feel as high-end as it looks on your feed.

12/16/2025

💬 Comment VV to finally feel confident in your marketing again.

Because confidence doesn’t come from followers — it comes from clarity.
The Visibility Vault gives you both.

It’s a 12-month roadmap that helps you sound like a professional, not a placeholder.
No more second-guessing your captions.
No more staring at the blinking cursor.
Just clear, consistent, confident marketing that gets results.

💬 Comment VV to get your confidence back before the new year.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

12/14/2025

Comment MEMBERSHIP to steal the exact system our estie members use to create personality-packed content that books clients and builds community.

Because let’s be honest, if your December feed looks like everyone else’s, you’ll scroll right past it too.
This month’s ideas are bold, funny, and so you.

These aren’t your average ideas — they’re the ones that get engagement and appointments.

💬 Comment MEMBERSHIP to get all your captions, stories, and strategy done for you (and done right).

12/09/2025

💬 Comment PHOTOS below and we’ll send you the link to grab our $37 Photography Guide — your new secret weapon for scroll-stopping, luxury brand photos.

You can’t fake high-end.
If your brand photos look dim, rushed, or like you borrowed your front desk lighting… it’s time for a serious upgrade.

Here are 3 things you absolutely need at your next photoshoot (that most medspas + esties skip 👇):

1️⃣ A photographer who gets your vibe.
Not every photographer knows how to capture the clean, airy, editorial look you need. You want someone who understands your brand — not a wedding or family photographer who “also does branding.”

2️⃣ Models who look like your clients.
Real faces. Real glow. Real connection.
Skip the stock photos and feature loyal clients, friends, or team members. People trust what feels authentic.

3️⃣ A Pinterest board that screams your brand.
No one can read your mind — not even the best photographer. A clear board sets the tone for lighting, colors, outfits, and energy so your shoot runs smooth and cohesive.

💬 Comment PHOTOS below and we’ll DM you the link to the full guide — a 25-page blueprint packed with outfit inspo, prop lists, model tips, and what to never forget on shoot day.

10/31/2025

Comment PODCAST if you’ve ever tried to “do it all” and ended up ugly crying into your Google Calendar.

We get it — when you’re running a business, it feels easier to just handle everything yourself.
But here’s the truth: doing it all isn’t brave, it’s burnout in a cute blazer.

In this week’s episode, we’re talking about what support actually looks like — in your business, your home, and your head.
From hiring a front desk hero to finally outsourcing your marketing (hi, it’s us 👋), we’re sharing how to get your time, peace, and weekends back.

Because the CEO version of you?
She’s not scrubbing baseboards or stressing about Canva graphics at midnight.

Comment PODCAST to get the link and listen now — and promise us you’ll stop trying to do it all alone. You deserve help and a hot coffee that hasn’t been microwaved three times.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

10/30/2025

💬 Comment RETENTION and we’ll send you our 20 Ways to Improve Client Retention guide.

New clients keep your practice busy.
Loyal clients keep your practice alive. 🧙‍♀️

This guide is your retention spellbook — a bundle of small rituals and clever ideas that make your clients feel so valued, they’d never think of booking anywhere else.

From little touches to big-picture strategies, every idea is designed to turn one-time visits into long-term relationships.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

10/29/2025

💬 Comment EMAIL to get our free guide: How to Start Email Marketing (without the overwhelm).

Esties — here’s the truth: if you’re not emailing your clients, someone else is. And guess who they’re booking with? 👀

Email isn’t spammy. It’s client care.
It’s reminding her when her brows need love.
It’s keeping him on schedule with facials.
It’s staying top of mind so they never forget about you.

You don’t need a huge list. You don’t need to be techy. You just need to start — because consistency builds loyalty, and loyalty = full books.

✨ Comment EMAIL and we’ll send you the guide so you can start building client retention the easy way.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

10/28/2025

If your current Black Friday strategy is nine tabs, three drafts, and one cold coffee, this is your sign.

Our Black Friday Content Collection hands you the exact content you need to sell through the busiest sales week of the year without living in Canva.

You’ll get posts with captions, stories, emails, and a posting calendar that your team can actually execute.

It’s not just pretty graphics.

It’s a plan that turns holiday traffic into paid appointments. And only $37!!

Set it up once, then go take care of your clients while your marketing does its job.
💬 Comment "DEAL" and we will send you the link!

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership
💻 www.smithandcrawford.com

10/25/2025

💬 Comment MEMBERSHIP to grab our November Esthetician Content Drop — 30 ideas plus the actual content (posts, stories, emails, a blog prompt, and a photo shot list) ready to plug-and-post. 🍁

The thermostat clicked on, clients want cozy and clinical—and you’ve got rooms to run. This carousel packs November-friendly ideas across your whole menu so you can show up polished without spending Sunday in Canva:

🤍 Facials & devices: hydration facials, red/near-IR LED, lymphatic de-puff.
🤍 Peels & dermaplaning: progressive (lactic/mandelic) plans, enzyme vs. chemical education, post-peel care that’s actually doable.
🤍 Waxing wins: brow mapping, lip/chin myth-busting, winter underarm/bikini timing, ingrown prevention that works.
🤍 Lashes & brows: lift + tint timing for photos, natural lamination, rehab for over-tweezed arches, eye-area retail that matters.
🤍 Medical-grade skincare: cleanser swaps, barrier trios, retinoid ramping, vitamin C without the sting, bedside kits.
🤍 Photo-ready & cozy extras: party-week stacks, men’s Movember cleanups, teen-skin check-ins, scalp/back facials, cocoa-bar consults.

You’re busy treating skin—we’ll handle the words, rhythm, and seasonal strategy so your feed looks luxe, your inbox stays warm, and your books fill.
💬 Comment MEMBERSHIP and we’ll DM you the drop.

📍Serving medspas, injectors, and estheticians across the US + Canada
🎙️ Hosts of the Aesthetic Pulse Podcast
🚀 Creators of the Aesthetically Membership www.smithandcrawford.com

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Grand Rapids, MI

Telephone

+16166343075

Website

http://smithandcrawford.com/links

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