Th3 KCAD XR Lab

Th3 KCAD XR Lab Th3rd Coast Digital Solutions has partnered with Kendall College of Art and Design of Ferris State U

We would be remiss not to shoutout John Koziatek and Joan Sechrist (behind the lens of this photo!) for their endless su...
04/14/2021

We would be remiss not to shoutout John Koziatek and Joan Sechrist (behind the lens of this photo!) for their endless support and hard work to make Th3 KCAD XR Lab run smoothly and successfully. They generally work behind the scenes but we wanted to take a moment to say thank you for all you do!

To learn more about Th3 KCAD XR Lab, head to our website: https://bit.ly/th3KCADXRLab
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Photo Credit: Joan Sechrist

innovation in action! Here's Th3rd Coast's Joe Van Harken leading discussion during an in-person brainstorm session. To ...
04/06/2021

innovation in action! Here's Th3rd Coast's Joe Van Harken leading discussion during an in-person brainstorm session. To learn more about Th3 KCAD XR Lab, head to our website: https://bit.ly/th3KCADXRLab
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Photo Credit: Joan Sechrist

To learn more about some of the progress we're making on Trendway and other projects, head to our site: https://bit.ly/t...
04/01/2021

To learn more about some of the progress we're making on Trendway and other projects, head to our site: https://bit.ly/th3KCADXRLab

Photo Credit: Joan Sechrist

Happy to be back working in our lab space! If you look carefully, you can see a sneak peek at a project currently in pro...
03/29/2021

Happy to be back working in our lab space! If you look carefully, you can see a sneak peek at a project currently in progress on the back wall... can't wait to share more info soon.

Photo Credit: Joan Sechrist

Meet Heather Truong, one of our interns. She is a junior majoring in Graphic Design, and is driven by the desire to comm...
03/26/2021

Meet Heather Truong, one of our interns. She is a junior majoring in Graphic Design, and is driven by the desire to communicate visually and creates work with a wild mind yet a disciplined eye. When she is not designing, Heather hip-hop dance instructs at Moveir Dance Studio and Artists Creating Together!

Meet the whole KCAD Lab team here: https://bit.ly/3omScJd

Psychological principles are used by designers to make the decision-making process easier for users. These principals a...
03/15/2021

Psychological principles are used by designers to make the decision-making process easier for users. These principals are staples in 2D UX/UI design, but few are in the conversation in the world of XR. Lab Alum Zackary Bennett takes a look into how applying these principles to can create better overall experiences for users: https://bit.ly/2GQ40mc

We're always excited to tackle new challenges in designing XR solutions, here's a peek into our on-site visit at Trendwa...
03/10/2021

We're always excited to tackle new challenges in designing XR solutions, here's a peek into our on-site visit at Trendway Corporation last week as we set the groundwork for an immersive virtual experience that will help bring their working showroom to life!

Photo Credit: Joan Sechrist & Mary Kate Murnen

Mia Wallace is currently pursuing a second degree in graphic design at Kendall College of Art & Design to complement her...
03/10/2021

Mia Wallace is currently pursuing a second degree in graphic design at Kendall College of Art & Design to complement her Bachelor of Science in advertising management and public relations from Michigan State University. With a background in marketing and strategy, her approach to design is guided by research and fueled by her love for a beautiful color palette. When she’s not designing, you can find her making kombucha, snuggling with her two cats, or hiking up a dune in Northern Michigan.

Meet our whole KCAD Lab team: https://bit.ly/3omScJd

Meet Heather Truong, one of our newest interns. She is a junior majoring in Graphic Design, and is driven by the desire ...
03/03/2021

Meet Heather Truong, one of our newest interns. She is a junior majoring in Graphic Design, and is driven by the desire to communicate visually and creates work with a wild mind yet a disciplined eye. When she is not designing, Heather hip-hop dance instructs at Moveir Dance Studio and Artists Creating Together.

Meet the whole KCAD Lab team here: https://bit.ly/3omScJd

02/25/2021

For the first time in 20 years, Pepsi didn’t run an in-game Super Bowl commercial. This year Pepsi shifted away from the traditional and into the digital, read the full article by Th3 KCAD XR Lab intern Mia Wallace to see how Pepsi used to immerse their audience and reshape what brand engagement can look like: http://bit.ly/3uuCoH5

We have a new team this semester! We'd like to reintroduce Carter Teranes, a senior student in Graphic Design at Kendall...
02/24/2021

We have a new team this semester! We'd like to reintroduce Carter Teranes, a senior student in Graphic Design at Kendall College of Art and Design of Ferris State University. As a designer and creator, he likes to stay curious about innovative technologies and how it affects our culture. In his free time, he enjoys cycling, working on his bikes, reading, and photography.

Learn more about Carter and our other interns here: https://bit.ly/3omScJd

The world is a lot different than the days of Mad Men. With so many big changes to the way we communicate with each othe...
02/22/2021

The world is a lot different than the days of Mad Men. With so many big changes to the way we communicate with each other, what is the future for advertising? KCAD Lab Alum Zack Bennet takes a look here: https://bit.ly/3qRDaLR

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Grand Rapids, MI
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