WJWC - The Heat 97.3fm - The #1 Urban Mix Radio Station

10/07/2026

🔥🎶 97.3 FM THE HEAT UPCOMING ARTIST SPOTLIGHT! 🎶🔥

The Heat is turning up the volume and putting the spotlight on TWO upcoming artists who are making noise and bringing their own sound to the game! 🔥

🎤 ARTIST #1: [ huff]
🎤 ARTIST #2: [B Boutit Brandon]

We believe in giving independent artists a platform to be HEARD, DISCOVERED, and REMEMBERED. This is where the next generation of talent gets their opportunity to shine! 🌟

📻 97.3 FM THE HEAT
🔥 From Upcoming to Unstoppable!
🎶 Your Sound. Your Moment. Your Station.

Show these artists some love! ❤️‍🔥
Like • Share • Stream • Follow • Support

10/07/2026

🔥🎶 97.3 FM THE HEAT UPCOMING ARTIST SPOTLIGHT! 🎶🔥

The Heat is turning up the volume and putting the spotlight on TWO upcoming artists who are making noise and bringing their own sound to the game! 🔥

🎤 ARTIST #1: [Anna Munoz]
🎤 ARTIST #2: [Edwin Campos]

We believe in giving independent artists a platform to be HEARD, DISCOVERED, and REMEMBERED. This is where the next generation of talent gets their opportunity to shine! 🌟

📻 97.3 FM THE HEAT
🔥 From Upcoming to Unstoppable!
🎶 Your Sound. Your Moment. Your Station.

Show these artists some love! ❤️‍🔥
Like • Share • Stream • Follow • Support



“FROM UPCOMING TO UNSTOPPABLE 97.3 THE HEAT!”

10/07/2026

🔥 GRAND RAPIDS, WE’RE LIVE! 🔥

Starting TODAY, Urban Grind Radio officially joins WJWC—The Heat 97.3FM, Grand Rapids’ #1 Urban Mix Radio Station!

📻 TODAY AND EVERY TUESDAY
⏰ 7 PM ET / 6 PM CST
🎧 Tap in at TheHeat973.com

Urban Grind Radio brings you clean hip-hop and R&B, independent heat, exclusive artist interviews and professional mixes powered by DJ Savvy—plus original segments:

🎙️ Music Is My Business
🎙️ Behind the Grind
🎙️ Mind Over Men
🎙️ Sinista Said What?

Hosted by Wally Lockard III, J.D., Mr. Music, TV & Sports, Shawn “Sinista” Jackson and DJMAMA.

With WJWC—The Heat 97.3FM joining the network, Urban Grind Radio now reaches 12 affiliate stations with 24 weekly airings nationwide!

Grand Rapids—turn up The Heat and tap into the Urban Grind! 🔥📡

🌐 TheHeat973.com
🌐 UrbanGrindRadio.com
Presented by



Thank you again for welcoming Urban Grind Radio to WJWC—The Heat 97.3FM. We’re looking forward to building and promoting the partnership together!

Wally Lockard III, J.D.
Mr. Music, TV & Sports

10/07/2026

10/07/2026

🎧 97.3 FM THE HEAT presents:
🌴 THE LATINO SHOW 🌴
🗓 Monday – Saturday
⏰ 9AM – 10AM
Start your mornings with the best in:
🎶 Salsa
🎶 Classic Salsa
🎶 Latin Rap
🎶 Latin Crossover
🎶 Latin Hits
Hosted by 🎙 Edgar Leon — bringing you the rhythm, energy, and flavor of the culture! 🔥
📻 Tune in, turn it up, and feel the vibe with 97.3 FM THE HEAT
💥 Don’t just listen… EXPERIENCE the sound of the Latino community!
🔥🎶💃🕺

10/07/2026

🔥🇲🇽 FEEL THE HEAT WITH REGIONAL MEXICAN HITS! 🇲🇽🔥

🎧 97.3 FM THE HEAT brings you the best in:
🌟 REGIONAL MEXICAN HITS 🌟

🗓 Tuesday & Thursday
⏰ 10AM – 12PM
🗓 Saturday
⏰ 10AM – 11AM

🎶 Featuring your favorite:
🎺 Banda
🎸 Norteño
🎤 Corridos
🎶 And more regional hits that keep the culture alive!

📻 Tune in on-air or listen anywhere:
👉 www.theheat973.com

🔥 Turn it up, represent the culture, and ride with 97.3 FM THE HEAT

🔥🎶🇲🇽

10/07/2026

🔥🎉 IT’S A DAY VIBE WITH THE HEAT! 🎉🔥

🎧 97.3 FM THE HEAT presents:
💥 DAY PARTY – URBAN MIX 💥

🗓 Monday, Wednesday & Friday
⏰ 10AM – 12PM

Turn your mornings into a whole vibe with the ULTIMATE Multicultural Urban Mix 🌎🔥

🎶 Hip-Hop
🎶 R&B
🎶 Latin Rap
🎶 Latin Crossover
🎶 Native American Sounds
🎶 Afro-Beats

💃🏽 Whether you’re at work, in the car, or outside… we bringing the PARTY to YOU!

🌐 Listen live anywhere:
👉 www.theheat973.com

🔥 Don’t just listen… feel the energy, feel the culture, feel THE HEAT

📲 Follow us:

🔥🎶🎉

10/07/2026

🎧🔥 HIP-HOP & R&B LOVERS… THIS ONE’S FOR YOU 🔥🎧

Get ready for the ULTIMATE mix of hits all week long on 97.3 THE HEAT!

We’re spinning nothing but 🔥 with your favorite Hip-Hop & R&B tracks — old school, new school, and everything in between.

📅 SHOW TIMES:
🗓 Sunday: 11AM – 12PM
🗓 Sunday – Saturday: 4PM – 5PM
🗓 Monday – Friday: 10PM – 2AM
🗓 Saturday & Sunday: 9PM – 2AM

💥 SPINNING THE TOP HITS — ALL DAY, ALL NIGHT 💥

Whether you’re cruising, working, or just vibing… we’ve got your soundtrack covered 🎶

👉 Tune in on 97.3 FM
🌐 Stream LIVE at www.theheat973.com

Tag someone who needs this in their life and turn it UP 🔊🔥