Leah Buckland

Leah Buckland Helping Med Spas | Aesthetic & Beauty Brands Get Booked Out by Creating Magnetic Content + FB Ads

You know what sells better than anything? Being you 🫶🏼True connections are build on authenticity. Marketing is simply sh...
05/21/2024

You know what sells better than anything?

Being you 🫶🏼

True connections are build on authenticity.

Marketing is simply sharing who you are and your message so it can find and attract the right people who connect with your brand.

Remember, you are a huge part of your brand. 🖤

Do you agree?? 👇🏼

From causal scrollers to scheduling: see how it’s done! 🗓️ Take your followers through the steps above (in slides).👆🏼Sim...
05/15/2024

From causal scrollers to scheduling: see how it’s done! 🗓️

Take your followers through the steps above (in slides).👆🏼

Simply put, have killer content to captivate, educate, and convert your audience.

From attention – grabbing visuals to easy booking links, learn how each step can help fill your schedule.

The secret to having it all work together to grow your business: The right type of content. And a Facebook ads strategy is the cherry on top👌🏼

If you’re ready to upgrade your content strategy and top it off with Facebook ads to watch your business grow, DM me see how I can make this work for you!

It’s all about self care 🫦
05/08/2024

It’s all about self care 🫦

Myth: Think a few clicks are all it takes for your ads to succeed?Busted: While it’s tempting to believe once your ads a...
04/23/2024

Myth: Think a few clicks are all it takes for your ads to succeed?

Busted: While it’s tempting to believe once your ads are up, they’ll handle themselves. Not true.

Successful social media advertising campaign needs ongoing attention and strategy.  

It takes a combination of 👇🏼

Targeting: Effective ads are highly targeted, designed to reach specific segments of your market. You need to Understand your audience’s behavior and preferences.

Continuous Optimization: The work doesn’t stop once the ads are running. Monitoring performance and making adjustments based on data so you can get the best results.

Creative Matters: The creativity of your ad copy and visuals plays a huge role in catching the eye of potential clients.

🔗 Integration with Overall Strategy: Ads need to be part of a broader digital marketing strategy, consistent with your brand message and goals.

It’s about strategy, persistence, and ongoing management to truly turn those clicks into clients. Lucky for you, I know how to do all 4🤓

Have you run Facebook ads before? How did it go?

Staying on trend doesn’t have to be overwhelming! Start by using these simple ideas to engage your followers and attract...
04/17/2024

Staying on trend doesn’t have to be overwhelming! Start by using these simple ideas to engage your followers and attract a new audience:

Short Videos: Grab your phone, start filming quick videos about your services. You don’t even have to talk (can use text overlay). Film a tour of your space, introduce staff, or a sneak peek of a treatment. Videos don’t have to be long or perfectly edited!

Stories & Polls: Use IG Stories to ask your followers what they want to see or what they think about certain topics or treatments. Quick polls, question boxes, sliders, or even a ‘This or That’ choice can increase interaction and make your followers feel involved.

Live Streaming: Use live sessions to do Q&A sessions, give live tours, show treatments, or introduce new products with real-time feedback from viewers.

Highlight Client Testimonials: Sharing testimonials can build trust and attract new customers.

Leverage User-Generated Content: Repost this content from clients with their consent on your own feed to show potential clients your services. Or ask staff that are comfortable if they would be willing to share their before/after photos or experiences with a treatment.

Educational Content: Providing value through educational posts about skincare, the science behind treatments, and maintenance tips post-procedure can position you as a thought leader and a trustworthy source of information. And always tie it back to how this treatment gives clients what they want (i.e. younger looking skin, glowing skin, less visible wrinkles etc.). 👌🏼

Try just one or two of these strategies. It will start making your busienss more relatable and visible online. Don’t try to do everything at once; pick what resonates most with your brand and your audience.

Let me know below what your favorite trend is or what will you be trying next?!

Looking for way to get more bookings and new customers?Facebook ads are the easiest way to get in front of new people th...
04/14/2024

Looking for way to get more bookings and new customers?

Facebook ads are the easiest way to get in front of new people that don’t know about you yet and get them interested in the services you have to offer!

You have the perfect place to show your latest treatments, sell more services, or get appointment slots filled.

Why wait for clients to find you when you can reach out directly to them? With targeted ads, you can speak to your ideal customer right where they’re hanging out. 📲

Don’t just HOPE for more bookings—Use my proven strategy that is yielding great results for other med spas, estheticians, aesthetic providers, and salon owners.

Let’s chat about getting your first campaign running and what that would look like for your business.

Drop a comment below if you’ve tried Facebook Ads…What was your experience? Were you happy with the results? Yes/no??

You read that right, 3-4 seconds is all you have before someone makes the decision to bounce or stick around and consume...
03/29/2024

You read that right, 3-4 seconds is all you have before someone makes the decision to bounce or stick around and consume your content 👀

Start with these simple tweaks to attract New followers for your Medspa, aesthetic, or beauty Business.

Profile Pic: Choose a clear, on-brand photo. It’s the first thing people see!

Bio: Keep your bio easy to understand exactly who you are, what you do, and how you can help them. Please don’t forget to drop in how they can contact you‼️

Highlights: These are super helpful! Show off your best work, happy client feedback, and answers to all those common questions to name a few.

Look & Feel: Your feed is your shop window. Stick to a vibe that shouts ‘you’ – whether it’s through colors, the style of your pics, or the mood you want to set. It’s all about making your space feel welcoming and unmistakably yours.

Content is KEY: Provide value, transformations, and show what you can offer your audience.

Remember, a little refresh can go a long way in making sure you stand out and attract the right crowd. Rebranding is completely okay if you want to change it up 👌🏼

Need a hand getting started, or just wanna chat about sprucing up your profile? Send a quick DM to chat about how I can help 📧

And follow for more advice on attracting new clients🤍

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Grand Rapids, MI
49525

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