Bloom Social

We’re a woman-owned and results-driven social media agency helping businesses and individuals grow.

09/11/2025

Great social media coaching session with Rockers United today at the Grand Rapids Chamber!

08/28/2025

This week, our team took turns stepping in front of the camera rather than staying behind it! We gathered at the Grand Rapids Chamber for our own media collection session, capturing various photos and videos that will help us tell Bloom Social’s story.

It was equal parts work and fun.🙌

08/19/2025

Jeff recently reviewed the data from our last 1,000 LinkedIn posts for executives.

Here are 6 takeaways you can use.

Everyone wants the shortcut. But most LinkedIn posts aren’t falling short because of the algorithm. They’re falling short because they’re built for no one.

After writing and publishing thousands of posts for executives, consultants, and founders, we’ve learned what actually earns attention and what falls flat.

1 ➡️ The algorithm isn’t your problem.

It’s cadence. It’s clarity. It’s intention.

Most people who blame the algorithm post inconsistently, without a plan, and expect magic. The real unlock? Show up often enough that people remember you, and post with a point.

Every piece of content should do something: build trust, start a conversation, spark curiosity, or demonstrate value. If your strategy is just “post when you can,” your results will reflect that.

2 ➡️ Your thought leadership is too polished.

People don’t want your “brand voice.” They want your voice.

Your followers aren’t asking for textbook advice or over-edited perfection. They want honesty. They want nuance. They want to see how you think, even if it’s different. The best-performing posts often read like a text to a friend or a rant in a Slack thread.

3 ➡️ Posts under 150 words get more engagement.

Shorter = easier to read, easier to finish, easier to react to.

Most people scroll. They don’t study. Posts under 150 words are scannable and satisfying, and they rack up likes and comments fast.

But let’s be clear: engagement isn’t the same as impact.

The most meaningful posts?

They’re often long. They get bookmarked. They get shared in DMs.

They don’t always go viral, but they resonate.

4 ➡️ Observation beats advice.

People want to know how you see the world. That’s what builds trust. That’s what shows leadership.

So instead of “5 ways to manage a team,” try, “Here’s something I’ve noticed about every great team I’ve worked with.”

When you show people how you think, not just what to do, they’ll remember you.

5 ➡️ Posting every day doesn’t mean you’re winning.

We’ve slowed the cadence for some execs and watched engagement rise.

Why? Because every post was actually saying something.

More is not more.

6 ➡️ Stop writing for your peers, start writing to your prospects.

A lot of execs try to impress people in their industry. That’s the wrong audience.

Your peers don’t hire you. Your prospects do.

And your prospects don’t need jargon, frameworks, or industry buzzwords.

They need clarity.

They want to understand how you think, how you solve problems, and whether you get them.

If your peers think your post is “too basic,” it might be perfect for the people who actually pay you.

If you'd like to increase and enhance your LinkedIn presence, we'd love to help you. Send an email to [email protected].

08/06/2025

Another week, another awesome media collection day! This one was with Spec Tool.⚙️

07/29/2025

Jeff, Carly, and Ethan had a great morning capturing fresh photo and video content for Leanne Mauriello last week! She owns Evolve Health Advisors, which partners with organizations to catalyze transformation and build a foundation of well-being. We guide individuals and organizations toward a future where true health is the new norm.

These days are some of our favorites. Not just because we get to flex our creative muscles, but because we get to step into our clients’ world, see their passion in action, and capture the magic within.

We value our partnership with Leanne. Her energy, kindness, and mission excites us!

07/24/2025

After two full-day trainings with Ken Bogard, Jeff and Kirsten rolled out their EOS Worldwide Vision to the team yesterday at the Grand Rapids Chamber!

The goal of the Vision is to align the entire organization on where the company is going and how it will get there, ensuring everyone understands and is working towards the same long-term goals.

07/21/2025

Tyler and Lennon are "tubie buddies" in Helen DeVos Children's Hospital's Intensive Feeding Program.

"Writing their social media story (below) was such a joy," Kirsten said. "What stood out to me the most was how excited and happy they were to meet someone else who looked like them."

"This sweet connection is a beautiful example of why pediatric inclusivity is so important. When kids see themselves reflected in others, it helps normalize medical differences and builds a sense of community, strength, and pride.❤️"

06/24/2025

The ladies of Bloom attended Grand Rapids Chamber's ATHENA today!

The event, Investing in Her Mind: Mental Health as a Workplace Priority, addressed the mental health challenges women face in the workplace and equipped participants with tips and tricks to lead from a place of wellness, clarity, and strength.

"This was the best ATHENA event I've attended since 2023," Kirsten said. "It feels so good to be in a room of powerful women speaking about topics that matter."

Thank you to the speakers who shared their knowledge, energy, stories, struggles, and beyond. You are ATHENA!

06/18/2025

Ethan, Carly, and Jeff visited the SJA Solutions headquarters yesterday to capture videos to A/B test for future content.

A/B testing is a method used to compare two or more versions of assets to see which one performs better.

📸: BTS

06/06/2025

The WMPRSA - West Michigan Chapter of the Public Relations Society of America program annually highlights the “best of the best” public relations campaigns, tactics, and professionals in West Michigan. Each year’s winners consistently demonstrate that West Michigan boasts a talented public relations community.

The program held its annual PRoof Awards event last night. Kirsten and Jeff proudly took home 3️⃣ GOLDs!

When we work with our clients, our goal is never about winning... It's about making an impact, and it feels good to have our impact recognized.

Kirsten's 2️⃣ GOLD awards were given for the work she has done on behalf of Corewell Health. Jeff's GOLD award was Bloom's first official award. Here are the categories and campaigns:

Product/Service:
🏆 Corewell Health Helen DeVos Children’s Hospital Facility Dog Indi

Influencer Marketing - Nano Influencer
🏆 Corewell Health Helen DeVos Children's Hospital President Robert Fitzgerald’s LinkedIn Profile

Most Effective Campaign On A Shoestring Budget
🏆 Know Honesty: Driving Brand Awareness & A Packed Launch Event Through LinkedIn

Congratulations to Kirsten, Jeff, and everyone who contributed!

05/29/2025

Yesterday's team meeting at the Grand Rapids Chamber was a solid 🔟/🔟. Energy flowed, ideas bounced, and clarity sharpened.

We used the whiteboard wall to solve problems, challenge ideas, and align on workloads and workflows.

We're grateful for the time, the team, and the momentum we’re carrying forward.

05/22/2025

Kirsten and Jeff had an incredible day with Ken Bogard yesterday at their EOS Worldwide Vision Building (day 1)!

Together, they developed the following for Bloom:

▶︎Core Values
▶︎Core Focus
▶︎10-Year Target
▶︎Marketing Strategy

"I left feeling excited and clear-minded about where our business is heading," Kirsten said. "I look forward to sharing our Core Values and Core Focus with our team soon and broadcasting them externally."

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Grand Rapids, MI

Telephone

+12487949324

Website

https://www.bloomsocialbiz.com/

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