Bloom Social

06/08/2026

We call it the CTA Trap.

You write a great post. People read it. They get to the bottom and then you close with "click the link" or "DM me for the free guide." The post stopped being a story and turned into a sales pitch in the last two seconds.

When we rework the closing CTA on executive engagement goes up. If the post is good, the reader already knows where to find you.

Here's how you can reframe it:
1️⃣ Ask a question to drive comments.
2️⃣ Make the takeaway something worth sending.
3️⃣ Give them a reason to save the post for later.

06/01/2026

A rainy day with our client, MOAR THAN US

These four are about to row 2,800 miles across the Pacific Ocean as part of the World's Toughest Row, raising awareness for causes that matter to them. We got to spend a day with them before they leave, capturing the story behind the row.

Be sure to follow and cheer them on this summer!

05/26/2026

We told our client to post less on LinkedIn. It was the opposite of what she expected us to say.

Nena Shimp came to us posting five times a week. We cut that in half and rebuilt her strategy around content that would move the needle for her business.

The results?👇
204% more impressions. 514% more people reached. 59% more engagement. All organic, zero ad spend.

Her speaking calendar filled up, consulting inquiries started coming inbound, and one post hit 47,000+ impressions.

Quality over quantity is the rule on LinkedIn, and Nena's results are the proof.

05/19/2026

We help leaders turn social media into a platform for influence, credibility, and real business impact. Managed end to end by a team obsessed with doing it exceptionally well.

When you're ready to take social seriously, we're ready to build it with you

05/10/2026

Happy Mother's Day to our founder Kirsten Pipp, who builds a company and raises a family with the same energy, showing up fully for both and making it look easy along the way.

Bloom Social wouldn't be what it is without her, and today felt like the right time to say it out loud. Happy Mother's Day, Kirsten

05/05/2026

Five sections of your LinkedIn profile do most of the heavy lifting before anyone reads a single post.
Get these right and your profile starts opening doors on its own. 👇

YOUR HEADLINE
Shows up in search results, comments, and connection requests before anyone clicks your profile. Doing more work than any other line on the page.

YOUR BANNER IMAGE
The largest visual on your profile, setting the tone before a single word gets read. A strong banner looks intentional and reinforces credibility the moment someone lands.

YOUR ABOUT SECTION
Only the first two lines show before "see more," so they carry the most weight. Lead with a point of view, back it up with proof, close with a clear next step.

YOUR FEATURED SECTION
Acts as a portfolio pinned at the top of your profile. Three to four strong pieces, rotated quarterly, give every visitor something worth clicking.

CONSISTENT ACTIVITY
Showing up regularly keeps your profile credible. 1-2 posts per week with daily engagement signals you're present, active, and worth following.

If your profile could use some attention, send us a message and we'll do a free audit.

04/30/2026

The team made a trip to Lansing for a media collection day for one of our clients.

Good content, great company, and a lot of fun material coming soon!

04/29/2026

A proud night for the Bloom team. 🌟

Our founder, Kirsten Pipp, was named the Top Honoree at the West Michigan Woman Brilliance Awards last week, recognized as the 2026 Social Change Agent for her volunteer advocacy work in two areas: ectopic pregnancy and rare disease.

This recognition is so well earned. Congratulations, Kirsten!

04/14/2026

"I don't want to toot my own horn on LinkedIn."

We get it. Self-promotion can feel uncomfortable.

But here's a mindset shift:

Think of it as self-advocacy.

Sharing your work, your wins, your lessons, and more isn’t bragging. It helps others understand:

▶︎What you care about
▶︎What you’re good at
▶︎How you create value

If you don’t advocate for your work, people may never know it exists, and opportunities can be missed.

If you need help self-advocating on LinkedIn, send us a message at https://www.bloomsocialbiz.com/contact.

04/02/2026

Kirsten is named one of three finalists for the West Michigan Woman Social Change Agent Brilliance Award for her volunteer advocacy work in ectopic pregnancy and rare disease, which is supported by Bloom.

"I know what it feels like to be scared, alone, and overwhelmed in these areas, and I refuse to let that be someone else's experience if I can help it. To be recognized for that mission means everything. Thank you to my husband Jeff and to my friend Nichole for nominating me, to West Michigan Woman, and to everyone who has supported me along the way," Kirsten said.

⭐️ Meet your 2026 Brilliance Awards finalists! ⭐️

Selected from a pool of over 300 nominations, these finalists are paving the way to a bright and brilliant future here in West Michigan. 💬 We are honored to be sharing their stories and celebrating their dynamic talent at Frederik Meijer Gardens & Sculpture Park on April 23!

🔗 View the list of 2026 finalists: https://westmichiganwoman.com/award-finalists/2026-finalists

🎟️ Purchase your tickets and tables for the live event: https://westmichiganwoman.com/purchase-tickets-tables