Taproot Pictures

Taproot Pictures We help people and brands share meaningful ideas - through film.

Whether it’s your brand, an idea, a product, or a story, it needs to connect in a way that’s true to who you are and that resonates honestly with what’s important to your audience. This is our mission – to use the power of cinematic filmmaking to help others tell their stories and share their ideas.

05/02/2025

A side-by-side look behind the scenes at a one-take drone video we shot for Owen-Ames-Kimball

04/02/2025

Part 3 of our behind-the-scenes journey for Bissell. 20 Bissell web commercials in 10 days. In this final episode, we dive deeper into the creative and logistical challenges our production team faced, sharing insights, tips, and candid moments from set.

Take a look behind the production of Melon 1 x SEV!
03/25/2025

Take a look behind the production of Melon 1 x SEV!

MELON 1 x CHEVY SEVCASE STUDY01Watermelons, Nascar, and the SEVRoss Chastain is known for his speed on the NASCAR track, but off-season, he returns to his roots as an eighth-generation watermelon farmer. In this exclusive look at his daily life, Chastain demonstrates how the Chevrolet Silverado EV W...

03/19/2025

Full :30s spot from a our recently wrapped project with McCann for GM Envolve titled - "Simply Reimbursable." A complex story about managing a fleet, directed by Brett Warkentien. This project was developed in just under two weeks, shot in 2-days, and delivered to the client within the month. Thank you to our amazing agency collaborators and post production resources who brought this to life.

Agency:
McCann
Senior Broadcast Producer: Skylar Healy
Creative Director: Cecilia Piechura-Lazar
Associate Creative Director: Jeremiah Riddell
Copywriter: Ryan Georgevich
Junior Art Directgor: Skye Scaglione
Account Director: Kara Conway

Production:
Director: Brett Warkentien
EP: Josh Carrasquillo
Producer: Shannon Strange
Production Manager: Matt Reznik
Asst. Production Supervisor: Kyle Clinton
1st AD: Greg Brautigan
2nd AD: Katie Young
DP: Jeff Sukes
1st AC: Tyler Hollman
2nd AC: Holly Crevier
DIT: Addison Brown
VTR: James Brown
Gaffer: Max Rubner
Key: Jon Gray
BBE: Chris McLeod
BBG: Tony Gaskell
Dolly Grip: Joel Hale
Swing: Jake Gottman
Swing: Gareth Strachan
Wardrobe Stylist: Angie Yaldoo
Asst. Wardrobe: Jessica VanAssche
HMU: Renata Stojcevski
Production Designer: Zach Thomas
Prop Master: Emily Kaminski
Coordinator: Jordan Han
Art PA: Ina Foster-Goodrich
Art PA: Justin Green
Art PA: Kenzie Newby
Locations Manager: Dan Wonsch
Asst. Locations: Bridgid Case
Production Assistant: Mario Cassem
PA: Evan Houdek
PA: Hylee Souder
PA: Ryan Rootare

Camera Car Team:
DP/OP: Kevin Derda
Driver Bradford Fanfalone
Arm Op: Henry B. Joy IV
AC: Gregg Horvath

Post Production:
CRAFT
Sr. Editor: Ryan Belleville
Mograph Artist: Collin Dow
Audio Engineer: John D'Agostini

Talent:
Bodhi Rader
Caitlin Burt
Kwantais Meeks
Isabelle Du

Extras:
Elisha Brown
Sarah Grace
Zachary Schafer
Brett Dauphinais
Maria Mendoza
Kyle Clarington

Vendors:
Vision Bridge Media
Stratton Camera
Productions Plus
Olive Thyme Catering
Scotia Lighting
Chris Semik
Front Row Insurance
GoFor Productions
Brown Wolf Video
ComSource
FilmotechnicUSA

We recently wrapped a project with McCann for GM Envolve titled - "Simply Reimbursable." A complex story about managing ...
03/17/2025

We recently wrapped a project with McCann for GM Envolve titled - "Simply Reimbursable." A complex story about managing a fleet, directed by Brett Warkentien. This project was developed in just under two weeks, shot in 2-days, and delivered to the client within the month. Thank you to our amazing agency collaborators and post production resources who brought this to life.

Agency:
McCann
Senior Broadcast Producer: Skylar Healy
Creative Director: Cecilia Piechura-Lazar
Associate Creative Director: Jeremiah Riddell
Copywriter: Ryan Georgevich
Junior Art Directgor: Skye Scaglione
Account Director: Kara Conway

Production:
Director: Brett Warkentien
EP: Josh Carrasquillo
Producer: Shannon Strange
Production Manager: Matt Reznik
Asst. Production Supervisor: Kyle Clinton
1st AD: Greg Brautigan
2nd AD: Katie Young
DP: Jeff Sukes
1st AC: Tyler Hollman
2nd AC: Holly Crevie
DIT: Addison Brown
VTR: James Brown
Gaffer: Max Rubner
Key: Jon Gray
BBE: Chris McLeod
BBG: Tony Gaskell
Dolly Grip: Joel Hale
Swing: Jake Gottman
Swing: Gareth Strachan
Wardrobe Stylist: Angie Yaldoo
Asst. Wardrobe: Jessica VanAssche
HMU: Renata Stojcevski
Production Designer: Zach Thomas
Prop Master: Emily Kaminski
Coordinator: Jordan Han
Art PA: Ina Foster-Goodrich
Art PA: Justin Green
Art PA: Kenzie Newby
Locations Manager: Dan Wonsch
Asst. Locations: Bridgid Case
Production Assistant: Mario Cassem
PA: Evan Houdek
PA: Hylee Souder
PA: Ryan Rootare

Camera Car Team:
DP/OP: Kevin Derda
Driver Bradford Fanfalone
Arm Op: Henry B. Joy IV
AC: Gregg Horvath

Post Production:
CRAFT
Sr. Editor: Ryan Belleville
Mograph Artist: Collin Dow
Audio Engineer: John D'Agostini

Talent:
Bodhi Rader
Caitlin Burt
Kwantais Meeks
Isabelle Du

Extras:
Elisha Brown
Sarah Grace
Zachary Schafer
Brett Dauphinais
Maria Mendoza
Kyle Clarington

Vendors:
Vision Bridge Media
Stratton Camera
Productions Plus
Olive Thyme Catering
Scotia Lighting
Chris Semik
Front Row Insurance
GoFor Productions
Brown Wolf Video
ComSource
FilmotechnicUSA

Six days in Austin, TX with some of the best filmmakers, agency partners, and clients in the business. Take a look at ho...
03/13/2025

Six days in Austin, TX with some of the best filmmakers, agency partners, and clients in the business. Take a look at how we approached 205+ deliverables for the all new 2025 Lincoln Corsair and Navigator.

We were tasked with telling the story of the brand new Lincoln Corsair and Navigator. As part of this campaign we filmed for six days on location in Austin, Texas.

03/11/2025

A sneak peak of our recent work with Hudson Rouge and Lincoln! Grateful for the opportunity to work on this iconic brand and with the talented people who bring it to life.

03/07/2025

We are exited to share the completed brand film for Foxy's Leotards! This was a labor of love completed in collaboration with the team at Foxy's. We're grateful for the opportunity to tell stories for businesses like this.

Director: Morris
DP/Editor/Colorist: Hammontree

02/05/2025

🍉 Watermelon's, Nascar, and Chevy. Follow a day-in-the-life of Ross Chastain — professional nascar driver to see what the off-season is like.

This was an incredible 1-day shoot in Alva, FL. Big thanks to the crew for helping make this shoot what it was! Stay tuned for a breakdown of this project, and all the challenges that came with this production.

We’re so stoked to finally share the depths of this project with you all! 😊 .louisell created an awesome BTS series that...
10/04/2024

We’re so stoked to finally share the depths of this project with you all! 😊 .louisell created an awesome BTS series that we will be releasing over the next coming weeks! 📸 Head over to our YouTube to check it out! Link is in our bio!

Had a great shoot in Marquette last week. Thanks to the wonderful team we had for making it happen. New work coming soon...
08/30/2024

Had a great shoot in Marquette last week. Thanks to the wonderful team we had for making it happen. New work coming soon! 🤘





10 days of filming with 20 OCPs (36 talent days), 14 animals, 5 locations, and 40+ of the best filmmakers in the busines...
07/03/2024

10 days of filming with 20 OCPs (36 talent days), 14 animals, 5 locations, and 40+ of the best filmmakers in the business. Over 500 working hours in those 10 days.
Thank you to the incredible crew that made this shoot run as smoothly as it did. It could not have been possible without a massive collaboration between agency, client, and Taproot. Very grateful that we GET to do this.

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415 Norwood Avenue SE
Grand Rapids, MI
49506

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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Who We Are

Whether it’s a brand, an idea, a product, or a story, it needs to connect in a way that’s true to who you are and resonate honestly with your audience. This is our mission – to use cinematic filmmaking to help others tell their stories and share their ideas.