CK Social

02/22/2018

Be relevant.
Be focused.
Give value.

Twitter is a place to engage your customers/members/clients in conversation. It's not a billboard for your advertising.

01/13/2018

The latest Facebook Newsfeed update has consequences for brands. Is your content strategy prepared to handle lower organic reach? New on the blog:

The recent Facebook Newsfeed update has businesses nervous about whether their content will have less organic reach. This is what you need to know.

12/18/2017

Facebook is cracking down on posts that beg for engagement. Don't ask for "likes;" build content that is so relevant that people are naturally driven to engage. http://money.cnn.com/2017/12/18/technology/facebook-spam-posts/index.html

10/19/2017

Does Twitter's character limit leave you feeling frustrated? Make the most out of those 140 characters! Check out my latest post: 5 tips for communicating effectively on Twitter.

Focus on getting results from your Twitter efforts by following these five tips on effectively communicating on the platform.

06/09/2017

I know I've been neglecting my blog as I've gotten settled in to my new job...but I'm finally back in action with a new post:
The #1 Mistake Brands Make on Social: The Death of Good Content Strategy.

The #1 mistake that businesses make when it comes to social strategy is that they view it as a broadcasting platform rather than a conversation tool.

01/03/2017

So much 🔥🔥🔥

The year is young, but Wendy's is getting an early start on being one of 2017's hottest brands on Twitter. So hot, in fact, you might get a wicked burn. When a Twitter user posted some (now-deleted) comments questioning the fast food chain's claim of never freezing its beef, the feed politel...

12/28/2016

Ugh. Another brand falls into the hole of jumping on the social media wagon after a celebrity death and being oh. so. wrong.

My advice? Brands needs to stay away from these kinds of posts. The exception? If your brand has an honest and direct connection to the deceased. Did they appear in a commercial or serve as a spokesperson for your brand? Were they a long time supporter of the cause of your non-profit? If so, it's appropriate to mourn the loss in a personal way.

Take it from me, it's better to not post anything than to post and regret it.

The bakery brand and General Mills both fell in the same trap this year.

12/22/2016

The NFL is making some changes to their marketing strategy in an attempt to engage more viewers for longer periods of time. They will be reducing commercial breaks per quarter from 5 to 4 (but total commercial time will be the same, so breaks will be longer), and have loosened the social media rules restricting content put out by teams during games. Do you think these changes will make a difference? Will it affect your interest in NFL games? I'd love to know your thoughts!

With ratings down for the 2016 season, the NFL is testing new methods for keeping viewers tuned in and engaged.

12/20/2016

A FANTASTIC use of Snapchat to reach a targeted demographic with very specific content. It's all about strategy, people!

There's a new way to find an apartment in New York, and no, it doesn't involve Craigslist. Snaplistings is a new Snapchat account, launched in October, that showcases real estate agents with big personalities and their apartment listings.

12/19/2016

Check out my live Q&A on social media content over on the J2 page this afternoon!

Have social media content questions? We're going to do a Facebook Live Q&A session with Caitlin about building the right content for different social media platforms! Join us TODAY at 3 PM. Comment here with your questions and we'll be sure to answer them during the live broadcast!

12/09/2016

Pantone just released the 2017 color of the year and I'm already obsessed.

Let's go back to nature with Pantone's 2017 Color of the Year.