Navigating the online advertising landscape is increasingly complex. Digital has become an “ecosystem,” a definition that attempts to capture the living, breathing, evolving superstructure of websites & users, how they connect & why. Mark Consulting, I combine 20 years of sales & marketing experience with 15 years of web management experience. I became active in the online industry pre-Y2K. The we
b was still in its infancy & online advertising was only just emerging. The consumer sales funnel remained linear and relatively predictable. In contrast, today’s consumers browse, research, shop, sample or otherwise ingest content “cross-platform” in an almost circular manner, creating new and centrifugal challenges. Mark helps businesses overcome these challenges by identifying the best digital channel for their message, conduct intra- & post-campaign analysis, measure performance & identify optimization opportunities. Our particular areas of expertise are: digital & behavioral marketing, creative direction, digital media sales training, ad operation management & web analytics. My passion is helping businesses, publishers & agencies explore digital media opportunities. Reach out today - I'd love to help. If I can't be of service, I may know others who can. After all, creating & fostering relationships - giving back - is the basis of conducting business today (not to mention cultivating growth in the digital ecosystem).
