01/01/2026
What can I say about 2025?
First and foremost, thank you to my staffānone of this would have been possible without each and every one of you. This year was defined by sadness, sacrifice, and solidarity, but also by growth, purpose, and resilience.
We proudly completed our third annual Media Academy, which gave birth to Sports & Culture Jr. That program has truly humbled me. Watching young students live out their dreams as members of the media reminded me why we do this work. Because of Sports & Culture Jr., we were also able to expand our footprint into the Myrtle Beach area and Rock Hill, South Carolina, bringing opportunities, exposure, and access to even more young people across the state.
2025 also brought unforgettable opportunitiesāsitting down with a Hall of Fame coach, gaining wisdom from someone who has reached the pinnacle of the game, and watching members of Sports & Culture grow in real time as they covered media days and championship games. Seeing our team operate confidently in those spaces was a full-circle moment.
We continued to strengthen our relationships with Clemson University and local high schools across the great state of South Carolina, expanding our reach and impact. Through DL6, we were able to branch into the scouting department, opening doors to new opportunities and growth.
Because of the support from The Carolina Law Group, we expanded beyond what we once imaginedāincluding taking our first-ever trip to Yankee Stadium, a milestone moment for our brand.
2025 was a great yearāchallenging, meaningful, and rewarding.
And weāre not slowing down.
Weāre kicking off 2026 with a HUGE announcementā¦
Stay tuned.