
06/27/2025
🎥 Video isn’t just a trend - it’s the language of your audience!
People don’t want to be “marketed to.” They want to connect, learn something real and feel seen. That’s where video shines! It builds trust, shows personality and reaches your audience where they already are.
This week I had the privilege of leading a video content workshop for the incredible Marketing team at UW Credit Union! We dove into understanding your audience, strategy, storytelling and the small creative tweaks that make a BIG impact on engagement.
Whether you're trying to reach Gen Z, build member loyalty, or explain a complex service in 60 seconds or less...videos can do the heavy lifting (and make it fun).
Huge thanks to UWCU for being open, curious, and ready to experiment. Your team’s energy and thoughtfulness made the session a total joy.
Keep pressing record. Your audience is already watching.