North Valley Marketing

North Valley Marketing A marketing agency for modern construction and trades contractors.
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At North Valley Marketing, we bridge the gap between what contractors know about their business and how that knowledge is used to attract the customers you want.

I don’t think dirt contractors understand the INSANE advantage they have on social…Case in point: Last week I started cr...
08/10/2026

I don’t think dirt contractors understand the INSANE advantage they have on social…

Case in point: Last week I started creating content and managing an Oklahoma dirt contractor's social media accounts.

Every single time we post a good story or take with a photo of his rig, it does 3x or more engagement.

On his FB BUSINESS PAGE that just topped 100 followers.

Not his personal page. His business page.

TBH, it’s a little frustrating when you can write just as good of a post for a landscaper or builder and it does less than half the engagement.

Big equipment just triggers people. Why?

I really don't need to add anything else, but...Running pure lead gen campaigns without doing your homework is like buil...
08/04/2026

I really don't need to add anything else, but...

Running pure lead gen campaigns without doing your homework is like building your house without a foundation.

Both end in disaster.

Every major "contractor lead gen" platform out there...
08/03/2026

Every major "contractor lead gen" platform out there...

07/29/2026

In 2026, construction leaders with vision know they need balance in today’s market.

They don’t just push promos or brand building assets. Instead, they’re aiming to hit a balance between short-term lead generation and long-term market share growth.

I had a conversation with a client recently that sparked a newsletter about how I think about the different ad sectors for paid ads.

Read it here: https://northvalleymarketing.com/2026/07/24/thoughts-on-ads-price-item-vs-brand-vs-promo/

If I were a contractor doing $1M a year in revenue and wanted to use paid ads to start going bankrupt, here would be my ...
07/28/2026

If I were a contractor doing $1M a year in revenue and wanted to use paid ads to start going bankrupt, here would be my first move:

Set location targeting to EVERYWHERE.

It sounds funny in this context, but last Saturday I reviewed a Google Ads campaign that a client had set up themselves. The targeting: the entire US including Alaska and Hawaii.

Their service area: a 50-100 mile radius around their home base.

Basically, they were just handing Google a donation and not getting any appreciable results because they didn’t understand how the system worked.

So, if you are a contractor who is running paid ads and not getting great results, check your location targeting. I guarantee you will see higher quality leads if you make sure it’s set up correctly.

A visual explaination of marketing for fishing bums who do construction to support their lifestyle.
07/27/2026

A visual explaination of marketing for fishing bums who do construction to support their lifestyle.

If I were a contractor in Year 1 of business, here’s the top 3 moves I would make to stand out from my larger, establish...
07/23/2026

If I were a contractor in Year 1 of business, here’s the top 3 moves I would make to stand out from my larger, established competitors.

1. Create a really strong workmanship warranty.

Make the terms for as long as you are comfortable with covering your own mistakes. The best contractors use a long time period to help the customer feel secure, but in reality, they fix anything that is their mistake no matter how long ago they made that mistake.

2. Publish it publicly on my website.

Not only is a public statement of warranty terms boost a customer’s confidence in you, we have also found it to be a big SEO boost to a relatively new website.

3. Make sure my work is of the highest quality.

This should be a no-brainer. Number one, if you don’t prioritize quality, this workmanship warranty play will eat your shirt. Number two, it’s the best way to attract and retain the customers you really want to work with.

The contractors I see winning in business and online are following this playbook. Internalize it.

07/22/2026

Contractors need a fully custom-coded website to be successful…or not?

Personally, I think the custom-coded or nothing thought pattern is bogus. We have plenty of great semi-custom sites that load quickly and perform well in search. (Plus look good) Most of this performance comes from caring about the outcome, not what platform you are on.

Want to examine the nuance of my thinking a little more? Read this: https://northvalleymarketing.com/2026/07/16/contractor-website-basics/

Address

RR1 Box 1079-A
Hardin, MT
59034

Telephone

+14066712233

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