North Valley Marketing

North Valley Marketing A marketing agency for modern construction and trades companies. Meta Ads, Google Ads, SEO
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06/03/2026

Marketing but not getting enough leads? Most contractors don’t have a work availability problem, they have an onramp problem.

AKA, people just don’t know how to find them.

My most successful clients don’t rely on only one marketing channel to supply them with work. They embrace exploring new channels, even untraditional channels, that help people find out about them and the services they provide.

If you are only using one or two channels to push leads your way, you need to hedge against your next slowdown with additional ways for people to find out about you.

Find more ways to market your business in this newsletter: https://northvalleymarketing.com/2026/05/29/one-lead-channel-is-a-risky-bet-heres-how-to-hedge-it/

I need some help from other WFHers with kids…So school’s out for the summer and anyone that works from home knows that k...
06/01/2026

I need some help from other WFHers with kids…

So school’s out for the summer and anyone that works from home knows that kids can be LOUD and sometimes can’t/won’t go outside.

That doesn’t mix with trying to concentrate, so I’m looking for some great headphones that truly cancel noise…something that combines the audio of headphones with the noise suppression of my target practice earmuffs.

Nothing I’ve bought so far really does this. What have you had luck with?

I see too many contractors struggle on social media because they use the wrong approach.When you stop and look at their ...
05/27/2026

I see too many contractors struggle on social media because they use the wrong approach.

When you stop and look at their business page’s posts, the problem is pretty obvious. There’s a lot of bottom-of-funnel “buy me” posts and not much for education or trust-building content.

In short, they are asking people to spend their money before they are emotionally bought in.

So with one hardscape client that signed up in March, we decided to do the opposite.

Their first Facebook post went out on March 24th, when the page had 65 followers. Two months later, we’re at 85, a growth of 30.77%.

A net growth of 20 followers isn’t exactly viral, but the change in direction is a good sign that people are starting to pay attention.

Most of the content is top and middle-of-funnel posts that attract, educate and build trust, with only 3 out of 27 posts intentionally in the bottom-of-funnel arena. We paired that content with a natural commenting and sharing strategy.

This wouldn’t be possible if I didn’t have a client that was willing to be vulnerable and human to attract his ideal clients.

Building a trusting follower base first makes it easier to convert people into paying customers when they have a need for you.

If I were a contractor who was tired of competing on price, I’d market around the things that made me feel vulnerable…Mo...
05/25/2026

If I were a contractor who was tired of competing on price, I’d market around the things that made me feel vulnerable…

Most people want to grow, attract better customers, and bring in stronger employees, but go quiet when it comes to talking about the very things that make their company worth choosing.

It’s normal, but it’s also what is holding you back.

So I broke down what to, and not to, share and why it’s important in a recent newsletter. Read it here: https://northvalleymarketing.com/2026/05/21/why-good-contractors-still-end-up-competing-on-price/

If I were a young man again, I would not let my view of the current situation define my dreams for the future.I grew up ...
05/22/2026

If I were a young man again, I would not let my view of the current situation define my dreams for the future.

I grew up in Grifton, NC, going with my dad, Daniel, to Uncle Henry Yoder's dirt moving jobs and more. In 2004, dad and mom bought Uncle Henry's hog farm and I spent the rest of my childhood there.

My work history is sure proof that where you start doesn't lock you into a destination:

15- cabinet shop, Lonnie Unruh, Grifton, NC
16- general construction, Michael Sanderbeck, Grifton, NC
21- Old Hickory Buildings, Michael Sanderbeck, Grifton, NC
24- married Suetta Schmidt, Versailles, MO (not work, but important...)
25- school teacher, Billy White, Belize
26- raised hogs, self-employed, Grifton, NC
30- ran Old Hickory shop, self-employed, Billings, MT
32- general construction, James Martin, Hardin, MT
32- marketing side hustle, self-employed, Hardin, MT
33- fulltime marketing, self-employed, Hardin, MT

Every step in my journey has definitely influenced where I am today, but I had no idea I would be here today.

I discovered my love for marketing while working for Old Hickory in Billings.

After leaving Old Hickory, I decided to help friends and family with Meta Ads, social media, and web design to help pay the debts I incurred while there. North Valley Marketing has continued to grow, and I am now actively recruiting help.

Never stop dreaming.

There’s something I wish every contractor who’s been burned by bad marketing would realize…The reason your marketing get...
05/20/2026

There’s something I wish every contractor who’s been burned by bad marketing would realize…

The reason your marketing gets stuck usually isn’t hidden in some dashboard or secret ad hack.

There’s no blackhat magic to good marketing.

A lot of the time, the missing piece is a lot less exciting than that.

Nobody is working with you to figure out what actually drives people to become a lead.

I’ve taken a deeper dive into how I think about this topic in this recent newsletter, https://northvalleymarketing.com/2026/05/15/the-quiet-reason-your-marketing-feels-stuck/

If I owned a construction business and was looking for a marketing agency, one of my biggest requirements would be this:...
05/18/2026

If I owned a construction business and was looking for a marketing agency, one of my biggest requirements would be this:

They should demand my insights.

I’m not talking about the agency just being a puppet, but what I’ve seen from the agency side is the small, seemingly insignificant, insights from the client can make all the difference.

Little details like whether the locals say post-frame or pole barn, have a die-hard hunting culture, or won’t eat at a restaurant that doesn’t have Tabasco sauce on the table can change how effective your marketing is.

These little things change how your customers relate to your company.

Which is why I’d be a little leery of an agency that “handles everything” and doesn’t need to ask any questions.

I’d rather choose someone that does their job well and requires you to care enough to give them your personal insights from working with your clients and living in the local culture.

I’ve been realizing there is something…I, and most small business owners, don’t put enough emphasis on personal inputs.T...
05/08/2026

I’ve been realizing there is something…I, and most small business owners, don’t put enough emphasis on personal inputs.

Things like:

~ deep reading
~ meditating on life/business
~ even just tapping out of all social media for the weekend

And then we wonder why we don’t have any answers when we come to a hard problem or need new ideas in our business.

Most of us can’t put forth 110% effort 110% of the time. (I know, there are a few of you overachievers out there and more power to you.)

So, if you are feeling overwhelmed, here’s my permission to recharge this weekend.

🫡See ya next week.

If I were a contractor in my 1st (or 21st) year and wanted to use social to open up work opportunities, this is the thin...
05/06/2026

If I were a contractor in my 1st (or 21st) year and wanted to use social to open up work opportunities, this is the thing I’d focus on the most…

Most business owners just want to use the post-and-pray method.

But they don’t realize that this is like going to a networking event and saying “Are you thinking of building a house?” while shoving a business card in everyone’s face before promptly walking away.

I’m not going to say you won’t get any results like that, but it’s going to be pretty slim.

Social is all about building trust and relationships.

There are a few ways to accomplish that on social networks, but one of the best is through genuine comments. Not those AI generated things that some people use, but the real deal. Your thoughts, feelings, and perspective. I’d rate 1 genuine comment of more value than 10 AI comments, to be honest.

So, if you really want to open up opportunities for yourself, start using commenting to build relationships instead of using social media as an organic ad platform. I took a deeper dive into the topic in my latest newsletter, https://northvalleymarketing.com/2026/05/01/the-quiet-value-of-showing-up-in-the-comments/ .

05/04/2026

Too many business owners, marketing agencies included, think that building company culture is about adding amenities…not so.

If you’ve ever worked at a company that has it all but treats you like trash, you know what I mean.

The coffee bars, company dinners, and pay raises end up meaning nothing because they are just hollow cover-ups for poor people skills. They’re bandades for bosses that want to be lions until it’s time to do lion stuff.

Do they help if you already care about your people?

Certainly.

But, to be honest, I’m going to leave them all to start my own company or even take a lower paying job, if I don’t feel cared about.

And what I mean by that is, give me:

> clear expectations and deliverables
> the tools to do my job properly
> complements when I do well
> feed back when I don’t
> genuine check-ins

And remember, if you screw up, I’m going to respect you more as a boss if you admit it than if you try to cover it up.
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BTW, if you are interested in a remote-first position at a growing construction marketing company, drop me a connection/DM and I’ll keep you up to date as positions open.

Address

RR1 Box 1079-A
Hardin, MT
59034

Telephone

+14066712233

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