01/02/2026
2025, a year of 3x’ing revenue and growing both my construction and trades marketing company and personally. Here is one of its biggest take-aways that is going to massively effect 2026…
Late 2025, I was starting to hit a wall.
Missing deadlines. Always felt behind. Growth stalled. Not a fun place to be, for sure.
I dropped a line to a friend of mine, business coach Chris Scully. Wow, what an eye opener! (If you’re not working with a coach, you should be.) He started me working on my systems and processes. Building repeatable processes, removing efficiency slowdowns, and understanding where I am getting in my own way.
I thought I was going to have to hire to keep growing.
In fact, I would have made a bigger mess by hiring because of messy, complicated systems. This would have created churn of both employees and clients and probably ended in the business failing.
Adding employees is not equal to business growth.
It’s funny to me that people talk about growing their business from X employees to XX employees this year. That isn’t growth unless each employee is exponentially growing your bottom line.
In 2026, we are looking forward to more lean and mean growth in the construction marketing industry by improving our systems before we start hiring out of desperation.
