In Pocket Digital Marketing

In Pocket Digital Marketing Guiding biz owners to attract deeply aligned leads via self-led marketing strategies. If so, we can help! Send us a message here on Facebook to chat!

Are you an industry disrupter with ambitious goals for your business on YOUR terms? Cookie-cutter strategies have created little or no results for you, and frankly, they're time-consuming and have a repelling appeal. Do you have a powerful message, a transformative offer with testimonials to match, and you're looking to get in front of MORE of the right kind of people? Do you ever feel overwhelmed

by social media, the shifting trends, and the demand for MORE of your precious CEO time to be sucked away by the endless demands for MORE content? Are you sick of all the social media marketing gimmicks and you're ready for a strategy that creates a measurable impact in your business (one that will actually help you reach your goals)? Would you like to create demand for your podcast/offer, attract the right listeners/buyers, and level up your collaborations? Using our social media strategies our clients are able to enjoy one-of-a-kind social media strategies to grow their businesses. We'll help you tie in your uniqueness into a strategy you'll actually implement. You'll learn what platforms are a match for you, and how to create demand, skyrocket visibility, and open new doors of opportunity. We're on a mission to get your message heard, showcase the expert that you are, and connect you with your growth-oriented goals in a way that doesn't drain you dry. Email: [email protected]
Website: https://www.inpocketvirtualassistant.com/

06/06/2023

Does anyone else feel like case studies can be disingenuous?

I recently worked on pulling together several case studies for a client. And it felt REALLY good. It had its own spin on it and completely honored her method and her client’s deep transformation.

I was left wondering why I was more excited about her case studies than I was mine. My case studies left me wanting to vomit and quite frankly, are only paraded about in situations where I felt obligated to prove my worth as a marketer.

I love each one of my clients who I’ve worked with and continue to work with. And somehow me toting around their wins as mine feels so wrong.

I realize why it feels this way.

The marketing industry is set up to have big egos, and hefty price tags, to get results regardless of the unique treasures that get steamrolled in the process.

I physically can’t operate that way. The deeper I co-create with my clients, the more I realize that they are the key to their own success.

They’ve got “founder magic”. Sure, I guide and create marketing assets for them—but I’m not the reason they succeed.

They are. They are the reason they succeed.

The case studies of my clients aren’t mine. They are their own case studies. They get to explore and own the authentic-ness of their methods into the deepest threads of their marketing strategy. They aren’t marketing experts, but they are without a doubt, their own marketing expert.

I‘m excited and scared to realize this.

Everything I’ve ever been taught about marketing is about proving to your client that THEY need YOU. So doing the opposite and showing people stories of others about how they empowered themselves to reach their goals on their terms feels like I’ll never make another dollar in my business.

So, I'm going to test this. I’m off to do this business and marketing thing differently. Not sure what awaits me, but I know I’m ready for it!

03/23/2023

Do hustle marketing practices go against the conscience of your brand?

Maybe you've had some coaching or some sort of marketing service that operates out of the belief that success is a race to create great volumes of value to torpedo the world with.

These marketing practices betray your own brand because they are contrary to the ease that you teach inside your container of expertise.

And you will not compromise yourself or your past and future clients this way.

Maybe you wonder, why can't I have marketing on my terms?

Is it so backward to have someone actually create a marketing cadence that embodies your brand while drawing in deeply aligned clients without sacrificing your soul?

In short...it's totally possible!

That's exactly what the first phase of my MentorMind is all about. Uncovering your on-brand marketing cadence that brings deeply aligned leads into your business on your terms.

Curious about the details? You're welcome to a pressure-free convo in my DMs.

This is a hot-off-the-press conversation with the expert who is cooking up my website Samdraland - Marketing and Brand S...
03/21/2023

This is a hot-off-the-press conversation with the expert who is cooking up my website Samdraland - Marketing and Brand Strategy, Brand and Web Design (shared with permission of course).

I left her a message so excited about my offer because it's everything my soul loves and longs for in one pretty "say yes" package. (Sans sales page at this point--pretty to me means "cohesive in my brain & able to articulate it").

It's built on my love of creating connections between business owners, it leans intensely into the identity of who you are, unlocking the deepest wisdom of your intuition to attract deeply aligned leads, and your heart's desire for lasting impact longer than your lifetime.

It is for the entrepreneur who doesn't want to have to choose between getting mentorship or done-for- your marketing services like social media post copy and emails.

(Because why can't you have mentorship + DFY services on your terms?)

It’s also for you if you know your offer is so darn delicious that you want to show up in a way that makes your tribe’s mouth water.
It fills the lonely place of waking up with a genius thought, wanting the space to share it with someone, getting feedback on it, and turning it into an idea that takes action.

It’s the experience of sharing your dreams and having the excitement of support that tells you to WRITE THAT DOWN.
It's about connecting you to your aligned buyers and biz collaborations on your terms.

You're invited to chat this up with me here or in the DMs if you have any curiosities about this!

03/20/2023

If there were a class titled “important marketing concepts to learn from Zumba” I probably wouldn’t sign up for it.

It doesn’t scream “deep marketing insights”

And yet, I learned so much from that class on Saturday.

She didn’t look like the “classic version of a group exercise teacher”.

She was the first group exercise instructor I could recall that didn’t have or want a mic to teach with.

She held our attention and guided our steps without a single word.

I was blown away. The depth of her expertise was so obvious in class.

Maybe you don’t have the “awesome marketing shell” that other "successful" businesses have. The tidy brand, the hot-shot words, and oodles to spend on ads. Just like you don’t have to rock stainless steel abs to have deep exercise expertise.

You have something that the world is crying for.

The kind of stuff that people say “hey wouldn’t it be cool if this existed?” And then dismiss it because “no one would ever offer that”.

And yet you offer THAT.

That thing that people think only exists in their imaginations—you’ve actually made it a reality.

What if your greatest marketing asset was your ability to welcome the world into embracing the wants they are so easily dismissing as impossibilities?

That’s your cutting-edge marketing right there—you don’t need the shiny shell.

"You aren't creating something traditional, are you?" I smiled big time and thought "You betcha I'm not!" This conversat...
03/14/2023

"You aren't creating something traditional, are you?"

I smiled big time and thought "You betcha I'm not!"

This conversation was social proof of this shift I had made in myself and in my business after some, painful but very clarifying series of events.

I used to think marketing was a set way of doing things, a safe, sure, and duplicatable way to get people the results we want.

Turns out it's not.

There's actually a better way--a way of marketing and enjoying your results ON OUR TERMS that's a bit wild and whole lot of fun.

It's about finding comfort in the unchartered territory, knowing we will have all we need for the next unknown step.

Oddly enough, just like that the click bait of "I'll show you how to close 100k in 6 days" lost it's fascination for me. I let go of the pressure of abiding by the weight of algorithms and lists of "you should do it this way".

I found my way.

Stop doing this if you want to get qualified leads off your social media content: Let go of the belief that you have to ...
01/18/2023

Stop doing this if you want to get qualified leads off your social media content:

Let go of the belief that you have to "hustle to get the money so that you can get the life you want."

Choose to adapt to elements of the life you want RIGHT NOW.
(No, this is not the permission slip to spend a million bucks as if you have it🤣).

It's about feeling the way you want to feel about your business. To have the space for moments with family, moments with yourself, and moments with your community.

And that includes having a content plan that WORKS FOR YOU and on YOUR TERMS.

So many marketing plans can be SO cumbersome and not yield the results you're looking for because you don't have the capacity for them.

Do you have a strategy that's aligned for you?

I used to think being successful was about being like James Bond: being in a high-pressure scenario and thinking up a li...
12/30/2022

I used to think being successful was about being like James Bond: being in a high-pressure scenario and thinking up a life-saving solution with seconds to spare.

In my attempt to embrace this philosophy (aka my personal illusion) I met my nemesis: overthinking.

That's like expecting your car to go faster after you've fully smashed down on the accelerator for the past 5 minutes.

You're already maxed out.

I was convinced that "thinking harder" would get me there. That my brain should be able to come up with things whenever, wherever, or however.

It turns out, my greatest ideas don't come when situations are forced, high-stress, or require an answer immediately.

These ideas happen when I'm washing dishes, showering, or watching something as simple as Beauty and the Beast.

I've started to trust that the answers will come exactly when I need them.

And they do.

That's how it should be.

If you've ever wondered how social media can benefit your business, this post is for you! Want to draw in 2-7 leads into...
12/30/2022

If you've ever wondered how social media can benefit your business, this post is for you!

Want to draw in 2-7 leads into your business a week using social media content? DM me "CASE STUDY" and I'll share the details with you.

Merry Christmas from the Salomons! It’s our first Christmas in Holland, MI. We got to enjoy walking the snow melt sidewa...
12/25/2022

Merry Christmas from the Salomons!

It’s our first Christmas in Holland, MI. We got to enjoy walking the snow melt sidewalks downtown 🎄

It’s me! 😆I’m the marketer of this “join my marketing case study” carousel post! 🙌If you have an offer you’ve already so...
12/14/2022

It’s me! 😆

I’m the marketer of this “join my marketing case study” carousel post! 🙌

If you have an offer you’ve already sold, and you’re keen on getting 2-7 new leads in your business a week, send me a DM!

I’ll walk you through creating a content strategy that drives leads into your business.

Are you in?

I'm really excited (and a touch nervous) that I'm turning over the methods I've used for my social media clients into a ...
11/26/2022

I'm really excited (and a touch nervous) that I'm turning over the methods I've used for my social media clients into a course!

So, if you are a coach who wants to implement a lead-generation content strategy for social media, this might be for you.

This is a paid case study opportunity with a commitment of 12 weeks.

As I mentioned, it's my first time turning my methods into a course so you'll have access to everything I've built so far, in addition to my eye and extra guidance for the implementation of your strategies.

DM me "CASE STUDY" on Facebook or Instagram for details.

08/02/2022

You'll probably experience fear every single time you move to a new place of freedom in your business. ⁠
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And that's totally normal!⁠
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Take time to acknowledge it and build a new pattern for your new normal! ⁠
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07/27/2022

What to do when your brain says you're not ready...⁠
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07/27/2022

Is your content bringing you qualified leads? (aka NOT tire kickers that want free stuff). ⁠
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07/22/2022

This scenario actually happened this week! ⁠
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