La Torre PR

09/04/2026

Everyone knows AI is reshaping PR. But here’s what’s interesting: recency, relevancy, and reputation not only earn great media coverage, but are exactly what feeds AI responses. As a result, earned media and AI strategy are merging into one.
https://www.prweek.com/article/1966200/why-ai-earned-media-becoming-one-strategy

Why AI and earned media are becoming one strategy. From PR Week

09/02/2026

The future of PR is already here. 2027's communication trends are taking shape now, and they're worth paying attention to: AI can proactively help prepare for crises, media strategies should center around where audiences are and trust will help organizations navigate constant change. Learn more: https://www.prdaily.com/3-communications-trends-shaping-2027/

What today’s comms leaders are doing to prepare for tomorrow’s challenges. Communicators don’t have the luxury of tackling one challenge at a time anymore. Rumors can spread before companies know they exist, while AI is reshaping content creation and crisis planning. At the same time, employee...

08/31/2026

Is AI a stakeholder in the communications process, or just another touchpoint? As the technology evolves, so does the debate. Leading comms professionals weigh in: https://www.prweek.com/article/1964083/ai-important-stakeholder

08/27/2026

La Torre brings experienced PR and public affairs expertise to clients across a wide range of industries throughout Pennsylvania. Explore what we do: https://latorrecommunications.com/

La Torre is a full-service public relations and public affairs firm based in Harrisburg, PA. We devise communications strategies.

08/25/2026

Gen Z was basically built for PR. Their instinct to stay current on news, build relationships in person, and move fluently through digital spaces maps directly onto what media relations requires. This piece breaks down why: https://www.prweek.com/article/1961870/gen-z-born-pr

Gen Z was born for PR. From PR Week

08/24/2026

We are thrilled to welcome Lilly Nye and Brooke Jordan from Penn State University to the La Torre team this fall. We are excited to have both ladies on board and can’t wait to see all they accomplish.

08/21/2026

A huge thank you to our summer interns, Emma Burke and Jenna Bachman! Your hard work, dedication, and commitment to La Torre made a real impact this summer. We look forward to seeing your continued growth and success.

08/21/2026

AI isn't just citing big brands for thought leadership. A study found 75% of LinkedIn citations across AI platforms came from individual users. The lesson for executives: practical content beats polished messaging every time. Details here: https://www.prweek.com/article/1963914/ai-redefining-executive-thought-leadership

How AI is redefining executive thought leadership. From PR Week

08/19/2026

Communications leaders are expected to be top quality public speakers. By following a few simple steps and staying confident, speeches will come easy to us. Check out some tips here: https://www.ragan.com/white-papers/presenting-internal-communication-data-to-leadership/

Presenting Internal Communication Data to Leadership Are your internal communications delivering results leadership can see? Internal communicators have access to more performance data than ever, but open rates and click-throughs alone rarely demonstrate the full value of their work. To gain leaders...

08/17/2026

Next month, former Pennsylvania Gov. Mark Schweiker and Somerset child psychiatrist Dr. Glenn Kashurba will join a community forum reflecting on 9/11's aftermath and the enduring identity of "America's County." The discussion will explore the heroism of the Flight 93 passengers, the extraordinary community response that followed and the leadership and resilience lessons Somerset County continues to offer nearly 25 years later. Find out the details of the event: https://www.tribdem.com/news/9-11-remembered-former-pa-governor-somerset-county-author-psychiatrist-to-speak-at-flight-93/article_d4c62b44-b7ba-4f76-81e5-adafea0bce40.html

Former Gov. Mark Schweiker and a well-known psychiatrist who worked with Flight 93 families after the crash will reflect on 9/11's aftermath and "America's County" in a forum next month.