Inspiring business growth with dazzling video. Does your business have appeal? Our video production, graphic design, motion graphics, and creative counseling will give your business the appeal it needs.
Operating as usual
At Appeal, we prioritize our relationships with clients and it means a lot when they say they trust us! 🌟🌟🌟🌟🌟 Thanks, Cari! Want to learn more about our process and start a conversation about video marketing? Book a 45-minute concept workshop on our website, appealproduction.com!
Our simple video recruitment process can be summed up in three words: Imagine. Create. Appeal.
IMAGINE
Self-selected prospects applying in abundance
CREATE
Generate interest in your openings with on-target videos
APPEAL
Attract qualified, ideal employees to get your facility running at full capacity
Want to learn more and talk through your ideas with us? Book a concept workshop on our new website, appealproduction.com!
Lynchburg-based steel fabrication company, Banker Steel Company wanted a video to help them reach new labor markets. The final product that we constructed (see what we did there) was a series of recruitment and onboarding videos around their new tagline (“Don’t just admire the skyline. Build it.”) to attract employees who wanted more than a job, they wanted to be part of something bigger.
Check out our Recruitment Marketing page to learn more about how we can help your company with your recruiting needs at https://ecs.page.link/QDorT
Fun times with our Hive, Sunnyside, Massanetta, and Community Foundation friends at the Harrisonburg-Rockingham Chamber of Commerce Annual Awards Celebration last week at Brix & Columns Vineyards! ☺️
#BehindTheScenes filming for the Harrisonburg-Rockingham Chamber of Commerce's Annual Award Banquet. 🎉🎬🏆🎉 The banquet was held last night, and all of this year's deserving winners were officially recognized! As a previous Entrepreneur of the Year award winner ourselves, we always love to take part in this annual event. It's so inspiring to hear the award recipients' incredible stories!
Here are a few behind the scenes moments from our recent shoot with CATEC High School! 🎥
CATEC noticed that perceptions around career and technical education have changed and they wanted to seize the opportunity. They decided that high-quality TV commercials were the way to go! We worked closely with their team to produce a commercial that showcases current students in a variety of hands-on learning environments to give the audience a good sense of what CATEC offers. In the two months since the commercial started running, they've seen a 40% increase in enrollment plus an increase in website traffic and Google searches! Inspired by the results from this WOW-worthy video, CATEC expanded our relationship to create additional video marketing content. Stay tuned for new videos on their website, social media feeds, and TV campaign.
Discover all the ways your business can grow from invisible to irresistible with video marketing from Appeal Production!
A little release and team building #axethrowing #videomarketing #teamlove
PrePOPsterous is a gourmet popcorn company based here in the Shenandoah Valley! ✨🍿✨They specialize in creating absurdly flavorful gourmet popcorn for any occasion. They were looking to create a commercial they could use to market their brand and their tasty product. We wanted our video to embody this brand's fun and lively personality! Take a look at what we created with them! 🎞🎥🍿
Meet Bryn McIntyre Rankin, one member of the five-person #AppealProduction team! 👋🎞🎥📽 You’ve got enough going on without worrying about what’s next for your video project, right? Bryn’s got you covered! She ensures your project deadlines are met and makes your journey of creating an appealing video effortless. Learn more about us at appealproduction.com!
Andy at the 16th Annual Chancellor's Award for Leadership in Philanthropy Luncheon today with Blue Ridge Community College Education Foundation Executive Director Amy Kiger, President Dr. John Downey, Lisa & Bill Moore (2021 Chancellor's Award Winner) and Debra Callison (2020 Chancellor's Award Winner), along with her daughter and husband. Andy is the BRCC Educational Foundation Vice Chair!
Love this community, its heart for others, and its giving spirit. #GreatCommunityGive
So fun fact. GCG in its first 4 years raised $3,390,214. We needed EXACTLY $1,609,786 to hit EXACTLY $5 million over 5 years. With your amazing generosity, we reached that a few minutes ago. THANK YOU HARRISONBURG AND ROCKINGHAM COUNTY!!
Bryn and Andy representing us at The Great Community Give, which continues until 8 pm tonight! 💓
It's an amazing cause and we're excited to be the inaugural Community Influencer Award sponsor for this year's event!
Will you win the Great Community Give Community Influencer Award brought to you by Appeal Production? Watch to find out. We're cheering for you! #GreatCommunityGive #videomarketing #loveourcommunity #Driveto5million
We're excited to be involved with The Community Foundation's Great Community Give again this year! 💙 This community-wide day of giving is back on April 20th, with an opportunity to support your favorite Harrisonburg area nonprofits. All donations at www.greatcommunitygive.org are tax-deductible. We hope you'll join us for this incredible day of support for the nonprofits that meet needs, enrich our lives, and build a community we all enjoy!
CLIENT SPOTLIGHT ✨🎞🦺🔨🪚🎦✨ Lantz Construction Company, a high-quality design, and construction company, located in Broadway, Virginia, had dabbled in video production before we started working with them. When their new Marketing and Communications Director, Arianna Williams, joined the team, she knew the power of video and wanted it to be at the forefront of their marketing efforts. We met with Arianna, listened to her ideas, and reviewed her ambitious list of video marketing needs. We now work with Lantz monthly on their video marketing to continue to increase their brand awareness. Lantz continuously receives positive feedback from clients, employees, and the community about seeing their brand!
Check out our portfolio at appealproduction.com, and don’t hesitate to reach out. We’d love to help your organization with video marketing! 🎦
Our branding got a refresh! 🎉🎬🎉 We’ve been working with Hive Creative Group in Crozet to give our branding a fresh new look and we’re excited to share it with you!
Introducing…our new website! 🎉💻🎉 We hope you'll explore to discover how we could grow your organization from invisible to irresistible! https://ecs.page.link/vTPQk
Celebrating the last day of Women's History Month with two of our #partners, Bryn McIntyre Rankin and Claire Brenneman. Each are incredibly talented in their unique skillsets and continually work to make us a better company. #BossLadies #appealbryn #appealclaire #videomarketing
Whether on a mountain, in a wine cellar, or on top of a water tower... in a studio, a manufacturing facility, or your office...in Virginia or across the country our Field Director, Jon Hollif, is the face you'll see during your #videomarketing shoot. PLUS, you never know if you'll get the bearded or un-bearded version! Join us in sending him some birthday love while he is on location in California. #HappyBirthday, Jon!
#videography #appealjon #harrisonburgva #videoforbusiness #invisibletoirresistible
Interesting read from behind the scenes of creating the new #WashingtonCommanders brand
#marketing #planning #branding
Trademark squatters, cold calls and alumni: John Keim walks fans through the Washington rebranding effort led by team president Jason Wright.
We are so excited to announce that Claire Brenneman and Bryn McIntyre Rankin have been promoted to partner at our firm! They are a key part of our success and we are thrilled to promote them into ownership.
#growthmindset
#continuousimprovement
#videomarketing
#videoproduction
#harrisonburgva
#kalispellmt
#appealclaire
#appealbryn
#virginiabusiness
#theshenandoahvalley
#VirginiasShenandoahValley #econdev
#economicdevelopment
Congratulations to our dear friend, Greg Campbell ! We've enjoyed collaborating with you at Shenandoah Valley Airport and appreciate your support of our business. We're so excited to watch you SOAR!
Greg Campbell has been at the airport for 30 years
After 10 years of Appeal Production, we reflect back on our holiday videos all the way back to 2011! 🎄✨🎬
Happy Holidays from our team to yours. We wish you good tidings and cheer as we head into the New Year. ❄️ #Appeal #videoproduction #videomarketing #videography #10years #smallbusiness #smallbusinessowner #digitalmarketing
Thanks @q101hitmusic @969wsig & @wsva550 for the warm welcome today and putting my (@andyvanhook's) name in lights
#videoproduction #collaboration #friendlycity
A heartfelt "Thank You" to all the Veterans and their families for your service.
Growing with some awesome folks today
#Live2LeadHarrisonburg #Live2Lead
Excited to grow today at #Live2LeadHarrisonburg
Awesome business after hours by Greater Augusta Regional Chamber of Commerce at Paul Obaugh Ford. As pirate Roger R Aldhizer says, "Arrrgh you ready?" #ClientLove
Busy day with our friends at @bloomaker
#videoproduction #growing #amyrillis
Congrats to our @be.mcintyre on her and Mark's big day! It was perfect. #rankinitofficial
We’re excited to be a partner of this year’s #smallbusinessgamechanger with JMU Sports Properties! 🟣🟡
As a small business who won this award ourselves, we know how impactful this opportunity can be. Thanks to JMU for letting us help make a difference for other other small businesses in our community! 🎥✨
#smallbusinessgamechanger #jmusportsproperties #jmusports #jmu #jmudukes #jamesmadisonuniversity #appeal #appealandy #video #videoproduction #smallbusiness #snallbusinessowner #smallbusinesses
The family that serves together stays together. We love United Way of Harrisonburg & Rockingham County #DayofAction2021 #DOA2021
Claire even served with Habitat for Humanity of Flathead Valley in Montana.
Thanks to The Arc of Harrisonburg and Rockingham and the Boys & Girls Clubs Harrisonburg and Rockingham County for letting us serve you and break stuff (intentionally) #communityservice #downtownharrisonburg #videoproduction #ServiceAboveSelf
Without you we couldn't do what we do. Thank you to the Harrisonburg community for supporting us these last 10 years. We can't wait to see what the future holds! 🎈✨
📷: RubySky Photography
#video #videography #videoproduction #harrisonburg #virginia #downtownharrisonburg #10years #smallbusiness #smallbusinessowner #appeal #appealproduction #appealandy #appealbeau #appealjon #appealbryn #appealclaire
Super excited to partner with JMUSports to give away a $20,000+ marketing campaign #changingthegame #smallbusiness
The JMU Athletics Small Business Game Changer Campaign opens Sept. 4!
https://bit.ly/38Csppv
When @cbrenneman13 is in town, we @magpiediner
85 W Gay St
Harrisonburg, VA
22802
Andy Vanhook, Jon Hollif, and Beau Baker team up to create unique video campaigns to help your business gain appeal.
| Monday | 8am - 6pm |
| Tuesday | 8am - 6pm |
| Wednesday | 8am - 6pm |
| Thursday | 8am - 6pm |
| Friday | 8am - 6pm |
Be the first to know and let us send you an email when Appeal Production posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to Appeal Production:
We're
We're voting for #TeamSandy this week to support our friend, Paul Riner in eradicating #BreastCancer. Donate at JoinTeamSandy.com to get Paul over the $50,000 mark in four years of fundraising. #realmenwearpink #cancersucks #Pinktober #pinkeverything #joinTeamSandy #endcancer Bryn McIntyre Claire Brenneman Jonny Hollif @beaubaker Andy Vanhook
We had the opportunity to do a cool project for Hawk Security Systems Inc. Beau gives you a peek behind the scenes on how we created it.
Looking to use video marketing to enhance your brand? Contact us at appealproduction.com for more details on how we can give your business the appealing video it deserves. 🎬💫📽 #videomarketing #appealvids #appealandy #appealbeau #appealjon #appealbryn #appealclaire
Today is the final day for our segment on best tips for social distancing! Which tip has been your favorite this week? 💧 #covid19 #socialdistaning #washyourhands #stayhealthy
Today is part 2 of our tips on how to stay healthy and safe through social distancing! What are a few things that you have found work best for you and your family? 🚗✈️ #covid19 #socialdistancing #appealvids #inthistogether
Stay tuned over the next few days for some social distancing tips! We can all make the world a healthier place by doing these simple steps. Keep up the great work everyone. ❤️
Process improvement, virtually. With @kaizenjesse & @kaizen_institute_north_america #continuousimprovement
With most of us working from home right now, video conferencing is more important than ever. That's why we wanted to give you some of our favorite suggestions on best video conferencing techniques! What strategies have been working well for you so far? #videotips #appealvids #andyappeal
Did you miss Kaizen Institute North America's webinar yesterday? Don't worry! Take a look at this short video of Andy Vanhook talking all things Appeal and why we love working with Kaizen. They will be doing more webinars in the future, so be sure to be on the lookout for upcoming announcements from the Kaizen team. #teamwork #teamappeal #webinar
At Appeal, we are dedicated to our clients and the impactful collaborative energy that they bring to the table. We couldn't do what we do without you. #smallbusiness #appealvids #valuesdriven #Kaizen
Appeal is here to help. Don't hesitate to give Andy a call to talk during these difficult times at 540-271-0023. #teamharrisonburg #teamappeal #inthistogether
In honor of #GiveFFADay, check out this video we created for our friends at Virginia FFA Wanna help? Visit supportffa.org #GiveFFADay
9 short (long?) years ago, we opened for business. We've come a long way, yet still have more to do. Thanks to our clients for supporting us. Our employees, Bryn, Claire, & Ryan for your hard work, dedication, and believing in this crazy dream. (Not to mention, tolerating us.) For everyone who has loved and supported us over the years, thank you isn't nearly enough. #BigPlansfor10th
Congrats to our friends at @horizonsedgesports for their Grand Opening today
Your friends at Appeal Production wish you and yours a festive holiday season.
For today's Actors Week post, we wanted to share our favorite four-legged friend, Bailey, who helped us out with our recent commercial for Tidewater Dental! Even when he's misbehaving, who could be mad at that face?! 🐶 💕
Today is the start of our last showcase week for 2019! Now that you've seen some different filming techniques, it's time to highlight some of the people that really give our videos a warm and friendly face, actors! The first video we have for this week is a video we created with Bank of Clarke County in October. Despite the cold weather and rain delay, Jen and Roger both reworked their shoot schedules to be a part of this fun project with us. 🍂🍻
Wrapping up drone week with some of our favorite "Storytelling from the Sky" moments.
Our final video for animation week is a video we created with Off Campus Partners to show people how to walk through their website! We had a great time animating all of the people (plus, Fido!), and showing students just how many off-campus housing options they really have. 🏘
Next up for animation week is a video we recently created for InterChange Group, Inc.! This video shows some of the fun graphic animations that we created for the grand opening of their new cold storage facility in September. This is an exciting expansion for the area, and it brought over 80 jobs opportunities to the county!
You might have noticed the last few weeks have highlighted different styles of videos that we've produced. Here's what we do in a nutshell! 🎥 Interested? Click here to schedule an appointment: https://app.hubspot.com/meetings/andy116
The final video for non-profit week, and the kickoff video for animation week, is a video we created with Brain Injury Connections of the Shenandoah Valley, Inc.! We worked with them on this video to help bring more awareness to some of the causes of brain injuries, and to tell viewers were to go to find additional resources. 🧠
Happy Thanksgiving, everyone! 🦃 While you're scrolling through your feeds post turkey and stuffing, take a look at our non-profit showcase of the day. Today's non-profit showcase is The Dictionary Project. The Dictionary Project is an organization dedicated to ensuring students across the country can have access to their own personal dictionary. Since they started, they have given out more than 30,000,000 dictionaries! 📖
For our Wednesday non-profit highlight, we're sharing a video we created for the American Heart Association - Charlottesville. We worked with the American Heart Association to create a video for their annual Heart Ball event. In 2018, we shared the powerful story of Skylar, a young woman who thought she was too young to have a stroke, until she had one. During filming, we were so impressed by her perserverance and dedication to bring more awareness to this issue by sharing her story! ❤️
HCPS Parent Education Outreach
One Court SquareEducational Technology & Media Center
395 south high street
Q101 The Valley’s Hit Music Station
1820 Heritage Center Way
Clear Channel Media + Entertainment Harrisonb
207 University Blvd