Get Hyped

Get Hyped Generating powerful brand awareness and affinity for lifestyle brands through impactful influencer storytelling.

12/18/2024

Part 3: 💬 Brian asks: "How do I protect my brand if an influencer does something off-brand on their own time?"

✅ Dan’s answer: Check their past posts and values before hiring them. Make sure your contract includes any stipulations you must have as a brand. Clear agreements and a little research can save you a lot of stress.

12/18/2024

Part 2: 💬 Brian asks: "What’s the best way to protect our brand when working with influencers? I’m always worried they’ll post something that doesn’t align with our values."

✅ Dan’s answer: A clear brief helps everyone know the rules before they start. Ask for draft content so you can check for any big issues. This way, both sides know what to expect and can fix problems before the post goes live.


12/18/2024

Part 1: 💬 Brian asks: "How do I protect my brand if an influencer does something off-brand on their own time?"

✅ Matt's answer: First, are you a big brand that even needs to worry about this? If something bad happens later, you can always talk to them about it and see if they can remove or change the post. You won't get a loss of sales because they occasionally cuss in their posts. Bigger brands have more on the line with off-color questionable posts.

12/17/2024

Part 3: 💬 Mike asks: “Do you think it’s better to let influencers come up with their own content or give them a set of guidelines? We want it to feel authentic, but also on-brand.”

✅ Dan & Matt’s answer: You want to ride their wave, not force your own. Let them do what they do best, and trust their style. You’ll be surprised how well it can work out.

12/17/2024

Part 2: 💬 Mike asks: “Do you think it’s better to let influencers come up with their own content or give them a set of guidelines? We want it to feel authentic, but also on-brand.”

✅ Dan & Matt’s answer: It’s both! Let them know what’s most important to your brand, but give them freedom to stay true to their style. Sometimes less is more—one clear message can have a bigger impact than a long list of rules.

12/17/2024

Part 1: 💬 Mike asks: “Do you think it’s better to let influencers come up with their own content or give them a set of guidelines? We want it to feel authentic, but also on-brand.”

✅ Matt’s answer: Let them be creative, but give them simple rules. If they feel free to do what they do best, their content will be more authentic and connect better with their fans.

12/09/2024

PART 3: 🎙️ Get Hyped Podcast Episode #1
💬 Emily asks: "How do you actually measure whether an influencer campaign is worth it? My boss is all about the data, and I need to show him the numbers. Any advice?"

Dan explains how to measure the bottom of the funnel. Use trackable links and unique codes to see exactly how many clicks and sales each influencer generates. Then show how using their content improved your ads and emails. When you reveal that influencer-driven content boosts performance across all your marketing, you’re showing clear, measurable ROI.

12/09/2024

PART 2: 🎙️ Get Hyped Podcast Episode #1
💬 Emily asks:
"How do you actually measure whether an influencer campaign is worth it? My boss is all about the data, and I need to show him the numbers. Any advice?"

Influencer marketing isn’t only about immediate purchases. It’s also about building brand awareness and engagement. Show how many people saw the posts, how they reacted, and how you’re reaching new audiences. By sharing these numbers, you prove that influencer marketing sets up a stronger path to sales over time, even if it’s not instant.

12/09/2024

PART 1: 🎙️ Get Hyped Podcast Episode #1 with Emily, Marketing Manager

💬 Emily asks: "How do you actually measure whether an influencer campaign is worth it? My boss is all about the data, and I need to show him the numbers. Any advice?"

Matt explains that you first need to define what “worth it” means. Are you aiming for more people to know your brand, or do you want direct sales right away? If you jump straight to conversions without building brand awareness first, it’s like trying to bowl without any pins—you can’t score. Set clear goals so you know which numbers truly matter.

12/05/2024

🚀 Go Big with Influencer Marketing! 🚀

1. Start by thinking about who you want to reach. Go big!
2. Work with big influencers who have lots of followers. Use your ad money to partner with them.
3. Get 3 to 5 influencers or cover a whole group in your field.

*For example, if you have a tech product, work with big tech YouTubers. Then you'll be everywhere!

Set up ads for people who visit your site. This helps a lot.

Over time, you'll see more sales. You'll beat your competitors who don't do this!

12/05/2024

🚀 Start Using Influencers Now! 🚀

There's never a bad time to begin an influencer marketing campaign, especially when you're trying to enter a new market.

If you want more customers, now is the best time to use influencers!

Influencer marketing is still growing—it’s $24 billion this year.

12/03/2024

Do discounts cheapen your brand?

Just the opposite actually. Offering a discount on a first purchase isn't about being cheap.

It's a way to say, "We respect your time and money. Let's start a wonderful relationship together!"

Remember, giving discounts doesn't lower your brand's value—it helps build trust and shows you care. 😊

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About Us

Get Hyped Media initially launched in 2016 by our Founder, Kristina Coughlin. Kristina was working with brands as a sponsored influencer to share their products and services with her community on social. During those partnerships, she realized so many brands needed support with their social media marketing efforts. She took her experience in marketing and business development, and her passion for social media marketing, and Get Hyped Media was born!

Get Hyped focuses on giving our clients more time back so they can focus on what they do best, all while maximizing ROI. Some of our services include: influencer marketing campaigns, social media management, social media strategy and consulting, audits, and consulting.

Contact us for a free strategy call!