MarTech Series

07/30/2025

Modern advertising is blighted by a brand-consumer matching problem. Put simply, it is becoming more and more difficult to first uncover, then understand, and finally captivate audiences online. https://ow.ly/o7M850WxhJW GumGum

Contextual may not be a new trend, but in 2025, it is more relevant to the marketing mix than it has ever been.

07/30/2025

Žilvinas Lešinskas, VP of Product at Omnisend chats about the future of eCommerce marketing in this MarTech Series interview: https://ow.ly/5swz50WxhEX

Omnisend, helps ecommerce businesses make their marketing relevant by sending personalized messages to the right person, at the right time, using the right channel.

07/30/2025

The future of martech is moving towards self-optimizing systems—where marketing runs like a self-driving car. AI engines will monitor, analyze, adjust, and personalize every aspect of the customer journey, from ad targeting to retention campaigns. https://ow.ly/Bk9b50WxhCM

The future of martech is moving towards self-optimizing systems—where marketing runs like a self-driving car.

07/30/2025

In the traditional search journey, users visited multiple websites to research and compare options before making a decision. That process gave brands several opportunities to connect with consumers during their journey within Google’s organic results. https://ow.ly/Gi1K50WxhAp Terakeet

With these changes in search and consumer behavior, content marketing is no longer just about ranking for keywords. Earning trust and visibility are more important than ever.

07/30/2025

Marketers might only sense the changes through faster turnaround times or crisper customer insights. Traditional methods appear to function as usual, but the underlying mechanisms differ greatly. With the seamless adoption of martech and marketing solutions, businesses gradually replace conventional strategies with technology-driven approaches that drastically improve efficiency. https://ow.ly/HLLE50Wxhxn

Martech has quietly reshaped how brands engage with audiences, build customer journeys, and manage campaigns.

07/30/2025

In any marketing department, a skills-based approach doesn’t just improve hiring – it builds a more resilient, future-ready team. https://ow.ly/Js6850Wxhum TestGorilla

Relying purely on CVs creates two major problems in marketing recruitment: you miss out on diverse, high-potential talent, and you spend too much time filtering for the wrong things.

07/30/2025

When we think of 2025, artificial intelligence, automation, and data have already rewired the landscape, with potentially disruptive implications for customer engagement and sales. https://ow.ly/JglR50WxhsZ

The MarTech (Marketing Technology) space is booming thanks to an increasing requirement for companies to connect with customers more directly and in more personalized and streamlined ways.

07/30/2025

As AI continues to solidify itself as the new normal in nearly all aspects of our daily lives, organizations must stay up to date on the latest customer preferences for customer engagement and interaction with the technology. https://ow.ly/H9YP50WxhrW Vonage

Artificial intelligence (AI) has been one of the biggest buzzwords of the past few years, especially in customer experience (CX). The technology has become ingrained across countless touchpoints throughout customer journeys, whether in scheduling an appointment, making an online purchase, or resolvi...

07/30/2025

Lee McCance, Chief Product Officer at adverity chats about the evolution of analytics tools within martech in this catch-up with MarTechSeries: https://ow.ly/E2SZ50WxhfM

Adverity is an integrated data platform for connecting, managing, and using your data at scale.

07/30/2025

InMoment, a Press Ganey Forsta Company, Launches Industry-First AI Auto Responding for Enterprise Reviews Management https://ow.ly/91bQ50WxoCO

07/30/2025

Contentsquare Enters Definitive Agreement To Acquire Loris AI, Accelerating Push Into AI Agent Analytics and Conversation Intelligence https://ow.ly/BASM50WxovZ

07/30/2025

Nexxen Bolsters Commercial Leadership with Enterprise and Data Hires https://ow.ly/oLVy50Wxouf