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MarTech Series

MarTech Series MTS covers #martech, helping Marketers through editorial insights on relevant products and companies, and, adoption of benchmark and best practices.

MarTech Series has emerged to be one of the go-to web properties for neophytes to seasoned marketing professionals across the globe. Demand Generation, Marketing Operations, Field Marketing,Corporate Marketing, Programs and Campaign Marketing are some of the titles who have taken advantage of our Advertorial services to reach the right personas with Content in the form of Whitepapers, e-Books, Inf

MarTech Series has emerged to be one of the go-to web properties for neophytes to seasoned marketing professionals across the globe. Demand Generation, Marketing Operations, Field Marketing,Corporate Marketing, Programs and Campaign Marketing are some of the titles who have taken advantage of our Advertorial services to reach the right personas with Content in the form of Whitepapers, e-Books, Inf

Operating as usual

Display ads are one of the most reliable ways to create brand awareness. http://ow.ly/6gwg50K3xEJ #martech #marketing #T...
07/25/2022
Breaking Down Display Advertising

Display ads are one of the most reliable ways to create brand awareness. http://ow.ly/6gwg50K3xEJ #martech #marketing #Technology

Display ads are one of the reliable ways to create brand awareness. While the major types of display ads include responsive ads.

Video plays a huge role in grabbing people’s attention. Grant Farhall, Chief Product Officer at iStock has some tips for...
07/25/2022
Music To Our Ears

Video plays a huge role in grabbing people’s attention. Grant Farhall, Chief Product Officer at iStock has some tips for SMBs http://ow.ly/UtaW50K3xq9 #martech #marketing #Technology

Historically, integrating music has conjured fears around cost . However, there are tools available that can help resource-strapped creators

If your business has a social media account, you need a social media code of conduct. Meghan Bazaman, Sr. Marketing Anal...
07/25/2022
A Marketer's Guide To Developing Social Media Mitigation

If your business has a social media account, you need a social media code of conduct. Meghan Bazaman, Sr. Marketing Analyst at Capterra and GetApp.com has a few guiding points to share http://ow.ly/rkW950K3xlJ #martech #marketing #Technology #Capterra #GetApp

Social media can be a double-edged sword. On one hand it can connect people to online communities, new ideas, and products.

ImagineAR Signs First NFL Team – Baltimore Ravens – to a Two-Year Agreement to Deliver Interactive Mobile Augmented Real...
07/25/2022
ImagineAR Signs First NFL Team - Baltimore Ravens

ImagineAR Signs First NFL Team – Baltimore Ravens – to a Two-Year Agreement to Deliver Interactive Mobile Augmented Reality Fan Experiences http://ow.ly/ws6S50K3x2J #martech #marketing #Technology #ImagineAR

ImagineAR Inc. an Augmented Reality Company that enables sports teams, businesses and enterprises to quickly create.

Kyndryl Announces Recovery Retainer Service to Restore Customers’ Ability to Operate After Cyber Attacks http://ow.ly/Zx...
07/25/2022
Kyndryl Announces Recovery Retainer Service

Kyndryl Announces Recovery Retainer Service to Restore Customers’ Ability to Operate After Cyber Attacks http://ow.ly/ZxLK50K3wEC #martech #marketing #Technology #Kyndryl

Kyndryl, announced a new retainer service to help customers recover from a disruptive cyber incident such as ransomware.

The Adobe Trust Report 2022: APAC reveals what’s driving trust, and the significant benefits for brands that get it righ...
07/25/2022

The Adobe Trust Report 2022: APAC reveals what’s driving trust, and the significant benefits for brands that get it right. Read on for more http://ow.ly/PKc350JzSwX #Adobe Adobe

This 2022 Localized Marketing Benchmark Report analyzes 100 metrics related to search, social, and reputation factors; r...
07/25/2022

This 2022 Localized Marketing Benchmark Report analyzes 100 metrics related to search, social, and reputation factors; read on to discover more http://ow.ly/xjIa50K24rl #soci SOCi

The question is not whether to incorporate personalization into your marketing strategy, but how. Iterable has a few tri...
07/25/2022

The question is not whether to incorporate personalization into your marketing strategy, but how. Iterable has a few tricks to share! http://ow.ly/ipJ950JMign #Iterable Iterable

Cold Call still works. If you're looking to perfect your cold calling techniques, download ZoomInfo's latest eBook! http...
07/25/2022

Cold Call still works. If you're looking to perfect your cold calling techniques, download ZoomInfo's latest eBook! http://ow.ly/Gamy50JMiML #ZoomInfo ZoomInfo

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales producti...
07/25/2022

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity: http://ow.ly/ZtIb50JMior #ZoomInfo ZoomInfo

Multiple industry studies confirm that Download ZoomInfo's latest eBook to learn about the three most common mistakes or...
07/25/2022

Multiple industry studies confirm that Download ZoomInfo's latest eBook to learn about the three most common mistakes organizations make while executing an ABM program. http://ow.ly/gvIo50JMiRN #ZoomInfo ZoomInfo

Read more about the Four phases you need to go through to help you transition to a digital mindset http://ow.ly/19GH50JM...
07/25/2022

Read more about the Four phases you need to go through to help you transition to a digital mindset http://ow.ly/19GH50JMia3 #iterable Iterable

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. ...
07/25/2022

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. This report highlights the current state of B2B database and contact acquisition strategies. http://ow.ly/fI8M50JMiC0 #ZoomInfo ZoomInfo

Here’s how you can personalize email and cross-channel campaigns to deliver hyper-relevant content at the perfect moment...
07/25/2022

Here’s how you can personalize email and cross-channel campaigns to deliver hyper-relevant content at the perfect moment for each customer. http://ow.ly/AZZY50JMi68 #iterable Iterable

As of today, cold calls are alive and kicking, so how do you make the best of them? Finish this quick read on Cold Calli...
07/25/2022

As of today, cold calls are alive and kicking, so how do you make the best of them? Finish this quick read on Cold Calling Hacks and turn your cold call into a real sale: http://ow.ly/ymz250JMjJv #ZoomInfo ZoomInfo

Through this comprehensive eBook by ZoomInfo, you’ll learn what to look for when evaluating the quality of your master d...
07/25/2022

Through this comprehensive eBook by ZoomInfo, you’ll learn what to look for when evaluating the quality of your master data! http://ow.ly/UOwb50JMkoh #ZoomInfo ZoomInfo

ZoomInfo Presents More on The Account-Matching Innovation that is Transforming Data for Business http://ow.ly/Ft7a50JMke...
07/25/2022

ZoomInfo Presents More on The Account-Matching Innovation that is Transforming Data for Business http://ow.ly/Ft7a50JMke0 #ZoomInfo ZoomInfo

Organizing a process to identify lead qualifications can save time and resources when both sales and marketing teams ali...
07/25/2022

Organizing a process to identify lead qualifications can save time and resources when both sales and marketing teams align. Get some insightful tips today: http://ow.ly/UFq450JMjUY #ZoomInfo

Successful marketing campaigns start with having accurate data. Get this guide by ZoomInfo to know more. http://ow.ly/X8...
07/25/2022

Successful marketing campaigns start with having accurate data. Get this guide by ZoomInfo to know more. http://ow.ly/X8rU50JMk2X #ZoomInfo ZoomInfo

Multiple industry studies confirm that regardless of industry, revenue or company size, poor data quality is an epidemic...
07/25/2022

Multiple industry studies confirm that regardless of industry, revenue or company size, poor data quality is an epidemic for marketing teams. http://ow.ly/uvpY50JMj6A #ZoomInfo ZoomInfo

Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a rel...
07/25/2022

Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020? http://ow.ly/LBcr50JMjmY #ZoomInfo

Learn how you can Access New Levels of Creative Freedom and Control With 3D-Powered Design http://ow.ly/FPLx50JWvNg Adob...
07/25/2022

Learn how you can Access New Levels of Creative Freedom and Control With 3D-Powered Design http://ow.ly/FPLx50JWvNg Adobe #adobe

Download the Pro Edition Solutions Guide to learn how to empower more agile content development and to ensure greater br...
07/25/2022

Download the Pro Edition Solutions Guide to learn how to empower more agile content development and to ensure greater brand consistency http://ow.ly/HUnc50JWuNN Adobe #adobe

As the gap between the real and the virtual grows ever smaller, 3D design presents one of the most exciting frontiers in...
07/25/2022

As the gap between the real and the virtual grows ever smaller, 3D design presents one of the most exciting frontiers in visual culture. Read on for more http://ow.ly/XZnH50JWuZS Adobe #adobe

Explore the super-powers of your existing apps powered by Adobe Sensei and see how the latest updates and improvements m...
07/25/2022

Explore the super-powers of your existing apps powered by Adobe Sensei and see how the latest updates and improvements make it possible for your team to do with a few clicks what previously would have been hours of intricate work. http://ow.ly/Yh6C50JWurP Adobe #adobe

This three-part webinar series provides an overview of MAX announcements and new product features through a business len...
07/25/2022

This three-part webinar series provides an overview of MAX announcements and new product features through a business lens. http://ow.ly/WvwN50JWull Adobe #adobe

As remote and hybrid work becomes the new norm, make collaborating easy and frictionless by connecting your assets, your...
07/25/2022

As remote and hybrid work becomes the new norm, make collaborating easy and frictionless by connecting your assets, your apps and your team http://ow.ly/wniF50JWugh Adobe #adobe

Why attend this webinar? Because in this session you can uncover answers to key questions like: the role of 3D and immer...
07/25/2022

Why attend this webinar? Because in this session you can uncover answers to key questions like: the role of 3D and immersive experiences for brands Adobe http://ow.ly/ll2Z50JWuBh #adobe

Customer Data Platforms (CDPs) will be increasingly foundational to the martech stack. Download this starter kit to unco...
07/25/2022

Customer Data Platforms (CDPs) will be increasingly foundational to the martech stack. Download this starter kit to uncover more when it comes to CDP best practices. http://ow.ly/TW5p50K1U4n Tealium #tealium

Tealium's new guide helps you discover how with the right team structure and right technology, organizations can make th...
07/25/2022

Tealium's new guide helps you discover how with the right team structure and right technology, organizations can make the one-to-one vision more of a reality. http://ow.ly/l0ic50K1UVc #tealium Tealium

Put your data to work with the right technology, strategy, and team and take your customer experience to the next level....
07/25/2022

Put your data to work with the right technology, strategy, and team and take your customer experience to the next level. http://ow.ly/A2o150K1T28 Tealium #tealium

As the digital marketing landscape has changed over the past few years, so too have resident expectations. Don't fall be...
07/25/2022

As the digital marketing landscape has changed over the past few years, so too have resident expectations. Don't fall behind your competitors! Download this report today to uncover insights into NEW consumer expectations! http://ow.ly/nv8S50K244e #soci SOCi

Catch Tealium x Meta's report on Privacy and Personalisation to uncover 5 key recommended actions to establish a privacy...
07/25/2022

Catch Tealium x Meta's report on Privacy and Personalisation to uncover 5 key recommended actions to establish a privacy-compliant data collection strategy http://ow.ly/LU0l50K1Utb #tealium Tealium

How Does Using a First-Party Data Strategy Empower the Next Generation of Student Experiences? http://ow.ly/GW1X50K1SIs ...
07/25/2022

How Does Using a First-Party Data Strategy Empower the Next Generation of Student Experiences? http://ow.ly/GW1X50K1SIs #tealium Tealium

In this whitepaper, Build or Buy Your CDP you can find an approach that’s best for your business http://ow.ly/jrHo50K1Sc...
07/25/2022

In this whitepaper, Build or Buy Your CDP you can find an approach that’s best for your business http://ow.ly/jrHo50K1Scl #tealium Tealium

In this in-depth playbook, Tealium covers everything you need to know about: The benefits of a Customer Data Platform; h...
07/25/2022

In this in-depth playbook, Tealium covers everything you need to know about: The benefits of a Customer Data Platform; http://ow.ly/I4p250K1SnV #tealium Tealium

To better understand how businesses are leveraging Customer Data Platforms (CDPs), Tealium surveyed more than 1,000 mark...
07/25/2022

To better understand how businesses are leveraging Customer Data Platforms (CDPs), Tealium surveyed more than 1,000 marketing and business leaders globally. http://ow.ly/JuCw50K1STX #tealium Tealium

Understand the importance of building an omnichannel journey in your CX strategy through the findings in this report. ht...
07/25/2022

Understand the importance of building an omnichannel journey in your CX strategy through the findings in this report. http://ow.ly/wbmK50K1RX1 #tealium Tealium

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As the buyer journey continues to change, auto dealers must ensure their marketing follows. Behind the scenes, Team Mastermind's marketing experts pride themselves on coming up with effective approaches to creating content that authentically speaks to customers and drives demand. Read more about this topic via MarTech Series. ⬇️
#ProductLaunch – MarTech Series covers the launch of Platform 2.0 from HG Insights Company! “These improvements give a more #DynamicExperience to our #Technology #InstallData, and can answer a broader variety of questions about #ProductUsage,” said Darcy Moss, Director of #ProductMarketing. “#DataCoverage and precision have improved — you are now able to profile installs at a global, country, and city/state level. #IntensityTrending and Momentum delivers an improved understanding of #TechnologyUsage.” #ActionableInsights #GoToMarket #EfficiencyFirst #IntentData #AllocateResources #ProductInitiatives #Sales #Marketing #Opportunities #Innovation #MarketIntelligence #TechnologyIntelligence https://martechseries.com/mts-insights/hg-insights-launches-platform-2-0-with-improved-features-to-help-global-companies-optimize-their-go-to-market-motions/
We love seeing where our news pops up! Thanks for posting MarTech Series! World’s Largest Data Analysis of Microsoft 365 Collaboration Released by SWOOP Analytics:
35% - the percentage of Brits who say they couldn't live without social media apps on their phone. Crazy, right? Take a look at our recent research in this MarTech Series article, where we look into the app habits of UK citizens and what this means for the future of #SoftwareDevelopment
Check out the MarTech Series interview with our very own Sam Chapman, Director of Content Strategy and Brand Experience – to learn about: 🧠 The evolution of B2B Marketing 👩🏻‍💻 Why a DAM is integral to an enterprise’s digital experience Trust us, you’re not going to want to miss it: https://bit.ly/392LtRS #contentstrategy #digitalassetmanagement #digitaltransformation #digitalexperience
ICYMI: We have some amAzIng AI news to share! 📣 Simplr was recently named a winner in the 5th annual AI Breakthrough Awards program in the “Best AI-Based Solution for #CustomerService” category! 🏆 The mission of the AI Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of #AI and #MachineLearning related categories. Simplr’s #NowCX platform was named a winner among nearly 3,000 nominations. Thank you, MarTech Series for covering this exciting news! We'd also like to congratulate our fellow 2022 winners, including NetApp, Adobe, and Qualcomm! 🎉
We're working hand in hand with our customers in their shift to focus on innovative event experiences. As they look to do more events and increase their ROI, we put tools in their hands to easily scale up their operations without compromising on their attendee experience." This is how Kaltura's EVP product, Renan Gutman explains our customer-obsessed approach to creating and expanding our event platform. Oh, did we mention we just won the 𝘉𝘦𝘴𝘵 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 & 𝘏𝘺𝘣𝘳𝘪𝘥 𝘌𝘷𝘦𝘯𝘵 𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘰𝘧 𝘵𝘩𝘦 𝘠𝘦𝘢𝘳? 😉 Read more about it in this recent MarTech Series article: https://kltra.co/3P8JICt #kalturaevents #awards #virtualevents #hybridevents
Reply Receives 2022 SAP Pinnacle Award in the Customer Excellence Category, as MarTech Series reports.
A new survey shows that 90% of global procurement leaders are transforming models and processes to meet the challenges of today's business world. In a volatile, quickly changing landscape, digital transformation has become a necessity. With digital buying processes, business gain the agility to navigate future disruption. Read more in MarTech Series: https://amzn.to/3c5dN7f #ProcurementStrategy #DigitalProcurement #DigitalTransformation
In case you missed it, yesterday we announced the exciting news of Matt Roberts taking on the role of CEO at Demand Spring. “I look forward to continuing to work closely with Mark, the board of advisors, and the incredible Demand Spring team to lead the company through its next phase of growth and execute on our mission to help marketers stand taller.” – Matt Roberts Read more about this announcement as shared by MarTech Series. 👉 https://loom.ly/HLLrPYc #CEO #MakeMarketersStandTaller #GrowthStartsHere
Rajeev Goel, our Co-Founder & CEO, has been named an Ernst & Young LLP Entrepreneur Of The Year® 2022 Bay Area Award winner! Learn more about the award via MarTech Series: https://martechseries.com/technology/rajeev-goel-of-pubmatic-named-ernst-young-llp-ey-us-entrepreneur-of-the-year-2022-bay-area-award-winner/
“…#Consumers are looking to #socialmedia not only to #research and #purchase #products, but also for #postpurchase care. Companies need to adopt an ‘#alwayson’ approach…” MarTech Series https://bit.ly/3AdIFfD #GenZ American Marketing Association Mitra Creative MitraCreative.com
We're committed to helping #ecommerce companies grow revenue faster and make every ad dollar count. Here's more coverage from MarTech Series of our new real time revenue attribution and optimization release: https://bit.ly/3ucUCOT
Getting online content interaction right is critical in today’s competitive digital business environment. In this guest column for MarTech Series, Umbraco's Jesper Lyngbye looks at questions to consider when choosing between Digital Experience Platforms—Monolythic Suites or Composable DXPs. 👉 http://ow.ly/VKMf50JGKJS #DXPs
You heard it here first: We have THE best customer service in the industry. Period. Oh, and have we mentioned we'll be releasing scores of new product features throughout the rest of this year? If you've been thinking about switching your marketing automation platform... now might be the time. 😉 Need more convincing? MarTech Series has all the details.
“...where DAM sets itself apart is that it’s the backbone to delivering personalized experiences at scale.” 🙌- Sam Chapman, Director of Content Strategy and Brand Experience Get the inside scoop about his perspective on B2B content marketing, and how DAM platforms can benefit content teams.👀 MarTech Series https://bit.ly/392LtRS #contentstrategy #digitalassetmanagement #digitaltransformation #digitalexperience #contentmarketers