MarTech Series

MarTech Series MTS covers , helping Marketers through editorial insights on relevant products and companies
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Martech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author & research.

09/26/2025

Instead of chasing the demand generation mirage, let’s fix what was broken: ask for sales interest explicitly, implement progressive nurturing, and use the right metrics. https://ow.ly/bcwa50X2Tzo

09/26/2025

The heart and soul of autonomous martech lies in artificial intelligence and machine learning. With the help of these powerful tools, marketers, sales people, and teams from different business departments can analyze vast amounts of data, unleashing hidden patterns. https://ow.ly/eJrF50X2Twq

09/26/2025

75 percent of Americans believe they can identify AI-generated content. Yet when tested, fewer than half actually could. This misalignment suggests an AI confidence gap that could fuel misinformation, reshape brand trust and impact how marketing content is created and consumed. https://ow.ly/wJsU50X2TsK

09/26/2025

We’re entering a time when importance is more important than size. Users are no longer meeting in open digital plazas; instead, they are going to curated, purpose-driven spaces like private Slack communities, niche Discord servers, encrypted WhatsApp groups, and invite-only forums. https://ow.ly/k1Q250X2TpQ

09/26/2025

MarTech bloat happens when marketing teams accumulate too many overlapping, disconnected tools over time. It’s rarely intentional. https://ow.ly/9lhp50X2Tmv Avenga

09/26/2025

The effort you pour into content creation can be nullified overnight, leaving you scrambling to adapt. Your sophisticated MarTech analytics can show you the damage, but they cannot prevent the cause. This dependency creates a reactive, often frustrating, marketing cycle. https://ow.ly/fwug50X2Tgi

09/26/2025

iMobie Launches FocuSee 2.0: AI Screen Recorder Delivers Professional-Quality Videos in 50% Less Time https://ow.ly/JzsT50X2TVY

09/26/2025

Life Sciences Decoded Launches Video Content Platform to Help Biotech and Healthcare Leaders Win Buyers’ Trust and Accelerate Growth https://ow.ly/AT3e50X2TNI

Nexxen First to Market with Programmatic Native Smart TV Activation https://ow.ly/lTY250X2Gc6
09/26/2025

Nexxen First to Market with Programmatic Native Smart TV Activation https://ow.ly/lTY250X2Gc6

Nexxen,announced the first-to-market global capability to programmatically activate native Smart TV advertising inventory

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MarTech Series covers marketing technology news, editorial insights & digital marketing trends from around the globe martech interviews, tech articles & events.