06/04/2026
Check out our new email introductions
By Rich Jackson, Editor
Sawyer County Record
You know those emails you get with generic updates about businesses?
Those that are annoying?
That you never open up?
I write the new emails for the Sawyer County Record.
And I guarantee they’re interesting. They’re filled with news, vigorous and pithy.
I’ve been told I’m full of pith.
Too often these are written by artificial intelligence or an algorithm. I am neither. I know what’s important to our readers and people in Sawyer County. Or at least I know what our biggest story is.
Those emails, we call them “intros,” go out to everyone who gets the newspaper and to those who have signed up for them but don’t get the newspaper.
But here’s the great deal. Everyone who is not a subscriber gets three free stories a month regardless. However, you can sign up for intros and get two free, extra stories. That ends up being five free stories a month.
Given we’ll have a hundred or more stories a month, you have to choose your five wisely. The intros should give you a better idea of how to choose. You might not be interested in the proposed biofuel plant proposed south of Hayward but maybe you’re interested in how the Hurricanes baseball team is doing.
I think five free stories is quite a lot as I’ve not found a tavern that gives me five free drinks per month.
Let me know if you know one.
In the meantime, maybe you’ll realize a newspaper subscription is about the cheapest deal in town. Less than a candy bar, less than a hot dog, less than a pack of gum.
It’s delivered weekly with no work on your behalf — and you get weekly ads that save you money on a range of products.
I’ve worked at newspapers my entire adult life but that’s also allowed me to subscribe to a number of other newspapers, sometimes as many as eight to 10. I didn’t count.
Despite the naysayers, local newspapers like the Sawyer County Record remain the heart of the community. We don’t print misinformation, we don’t print rumors. We print the facts we can ascertain and some columns and letters of personal opinion.
And yes we screw up on occasion. But we’re humans.
So do me a favor and open up the intros we’re sending and that I’m writing. If you dislike them, tell me how I can improve. And let your non-subscribing friends know they can get up to five free stories a month if they sign up for the newsletter.
