12/21/2025
๐๐ก๐๐ฌ๐ข๐ง๐ ๐๐ง๐ข๐๐จ๐ซ๐ง๐ฌ ๐ข๐ง ๐ญ๐ก๐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐จ๐ซ๐ฌ๐ ๐๐๐ซ๐ค๐๐ญ
If you have ever tried to sell a horse online and thought there has to be an easier way, welcome to the club. Pull up a chair. We have been there, heartaches, headaches, and all.
Selling horses in todayโs digital landscape can feel less like a transaction and more like a full blown reality show audition.
Can you send me photos of each nostril?
One of its belly?
Can you measure its eyelashes?
Do you have a video of you standing on it while playing the harmonica and hula hooping?
At this point we are just waiting for someone to ask if the horse can also make sourdough. But the reality is most people ask these questions for one or all of three reasons...
1. They have been taken before in a previous transaction.
2. They are new to horses and have saved a long time to purchase their unicorn and want to check all the boxes.
3. They don't have much experience and want to check all the boxes. This is where encouraging a trainer/agent to help them in a positive way may help.
๐๐ก๐ ๐๐ง๐ข๐๐จ๐ซ๐ง ๐๐ข๐ฌ๐ก๐ฅ๐ข๐ฌ๐ญ
Buyers often call with a respectable budget and a very specific vision.
They want a horse that x rays like it came straight out of an anatomy book.
A saint at all times, preferably programmed like a robot.
A mane to the ground they do not really have time to care for, but love the idea of.
Four stockings, but they must be perfectly even.
Blue eyes, but with this face marking.
This color.
That genetic panel.
Which brings us to the genetic panel question.
๐๐ก๐ ๐๐๐ง๐๐ญ๐ข๐ ๐๐๐ง๐๐ฅ
Is it five panel negative,
Six,
Seven,
Eight,
And our personal favorite,
Do you think it will be negative for the next five panels science has not discovered yet, but probably will in the next ten years
If we could predict future science, folks, we would be buying lottery tickets, not selling horses. At the end of the day though... It's not our money being spent. Everyone has their preferences and that's okay. Just be realistic and honest with yourself.
๐ ๐๐ฆ ๐๐จ๐จ๐ค๐ข๐ง๐ ๐๐จ๐ซ ๐ ๐๐ข๐๐ฌ ๐๐จ๐ซ๐ฌ๐
One of the hardest questions we get is,
๐ซ๐ ๐๐๐ ๐๐๐๐๐ ๐๐ ๐๐๐
๐๐๐ ๐๐๐
๐ ๐๐?
That depends.
How handy is your kid?
Did they grow up day working, riding everything with hair, or are they newer to horses and still getting over the nerves. Those are honest, important questions, and they are not easy to answer over a phone call or through a screen. Find someone to go try the horse for you if you cannot make the trip yourself. It will be worth paying someone for their time or a commission when it comes to your kid. Trust us.
๐๐๐ญโ๐ฌ ๐๐๐ฅ๐ค ๐๐๐จ๐ฎ๐ญ ๐๐๐ข๐ง๐ญ๐๐ง๐๐ง๐๐
Does the horse have maintenance?
We are going to be honest with you, because honesty matters.
Maintenance does not mean something is wrong with a horse. Often it means the horse had owners and trainers who cared enough to keep them feeling their best, so they could perform their best.
Yes, there are real issues that require maintenance. But there are also horses whose people used medicine as prevention, so that horse could stay sound, comfortable, and do their job for the long haul. That is not a red flag. That is responsible horsemanship.
Now, if we are talking prospects x-rays are certainly a reason for concern for major findings. It's easier to start with a clean slate than a flawed one. Rely on your veterinarian for insight and potential.
๐๐ข๐ฉ๐ฌ ๐๐จ๐ซ ๐๐๐ฅ๐ฅ๐๐ซ๐ฌ ๐ข๐ง ๐ญ๐ก๐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐จ๐ซ๐ฅ๐
If you are selling horses online, here are a few things that truly help.
๐ด๐๐๐ ๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐ ๐๐ ๐๐๐
๐๐.
Registration, transfer, and health records should be ready before you list.
๐๐๐ค๐ ๐ฌ๐ฎ๐ซ๐ ๐ญ๐ก๐ ๐ก๐จ๐ซ๐ฌ๐ ๐ข๐ฌ ๐ญ๐ซ๐ข๐ฆ๐ฆ๐๐ ๐จ๐ซ ๐ฌ๐ก๐จ๐ ๐๐ง๐ ๐ข๐ง ๐ ๐จ๐จ๐ ๐๐ฅ๐๐ฌ๐ก.
Presentation matters, whether we like it or not.
๐ฐ๐๐๐๐๐ ๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐๐.
We live in a digital world. Hiring a professional who makes a living creating horse images will pay off tenfold.
If that is not an option, take photos on level ground, with a clean background. Take a lot of them to get the right one.
๐ฉ๐ ๐๐๐๐๐๐.
Take a video walking around the horse. Show the legs, scars, splints, whatever is there. Tell buyers what you love and what might make you crazy. More often than not, what bothers you will not bother them. We all have limits.
๐๐๐ค๐ ๐ ๐ ๐จ๐จ๐ ๐ฏ๐ข๐๐๐จ ๐จ๐ ๐ญ๐ก๐ ๐ก๐จ๐ซ๐ฌ๐ ๐๐จ๐ข๐ง๐ ๐ฐ๐ก๐๐ญ ๐ข๐ญ ๐๐จ๐๐ฌ ๐๐๐ฌ๐ญ.
Haul to an arena or round pen if needed, and let the horse shine in its job.
๐ท๐๐ ๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐.
If the horse is truly ready for buyers, have the panel done now. It removes guesswork, builds trust, and expedites the process. In a digital sales world where buyers are already cautious, having genetic results in hand answers questions before they are asked and keeps serious buyers moving forward instead of circling back with one more thing.
๐๐ข๐ฉ๐ฌ ๐๐จ๐ซ ๐๐ฎ๐ฒ๐๐ซ๐ฌ ๐๐ก๐จ๐ฉ๐ฉ๐ข๐ง๐ ๐๐ง๐ฅ๐ข๐ง๐
Buyers, here are a few things that help the process go smoother.
๐ฉ๐ ๐๐๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐.
Phones allow messages to be scheduled. Try not to inquire about a horse at midnight.
๐ฉ๐ ๐๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐ ๐๐๐
๐๐๐ ๐๐๐
๐๐๐๐ ๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐.
If the listed horse is above your budget, the seller may have another that fits or know of one in another barn.
๐ฉ๐ ๐๐๐๐๐๐๐๐๐.
Employ a trainer or agent to help you find your unicorn. We are always happy to help. The right horse may not look exactly like the dream in your head, so stay open minded.
๐จ๐๐ ๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐
๐๐ ๐๐๐๐๐.
That is what conversations are for. Don't waste anyone's time if you can help it window shopping something that isn't in your budget.
๐ท๐๐ ๐๐๐ ๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐.
Yes, they are expensive, but they eliminate variables. Trust your veterinarian to give you an honest opinion based on what they find.
๐๐ญ ๐ญ๐ก๐ ๐๐ง๐ ๐จ๐ ๐ญ๐ก๐ ๐๐๐ฒ, ๐ฎ๐ง๐ข๐๐จ๐ซ๐ง๐ฌ ๐๐จ ๐๐ฑ๐ข๐ฌ๐ญ. ๐๐จ๐ฆ๐๐ญ๐ข๐ฆ๐๐ฌ ๐ญ๐ก๐๐ฒ ๐๐จ๐ฆ๐ ๐ฐ๐ข๐ญ๐ก ๐ ๐ฌ๐๐๐ซ, ๐ ๐ฆ๐๐ข๐ง๐ญ๐๐ง๐๐ง๐๐ ๐ฉ๐ซ๐จ๐ ๐ซ๐๐ฆ, ๐๐ง๐ ๐ ๐ฉ๐๐ซ๐ฌ๐จ๐ง๐๐ฅ๐ข๐ญ๐ฒ ๐จ๐ ๐ญ๐ก๐๐ข๐ซ ๐จ๐ฐ๐ง.
And honestly, that is usually the best kind.
๐๐ ๐ฒ๐จ๐ฎ ๐๐ซ๐ ๐ญ๐ข๐ซ๐๐ ๐จ๐ ๐ง๐๐ฏ๐ข๐ ๐๐ญ๐ข๐ง๐ ๐ญ๐ก๐ ๐ฉ๐ซ๐จ๐๐๐ฌ๐ฌ ๐จ๐ ๐๐ฎ๐ฒ๐ข๐ง๐ ๐๐ง๐ ๐ฌ๐๐ฅ๐ฅ๐ข๐ง๐ ๐ฎ๐ง๐ข๐๐จ๐ซ๐ง๐ฌ, ๐ฐ๐ ๐๐ซ๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐ก๐๐ซ๐ ๐ญ๐จ ๐ก๐๐ฅ๐ฉ. ๐๐ข๐ญ๐ก ๐จ๐ฏ๐๐ซ ๐๐ข๐๐ญ๐๐๐ง ๐ฒ๐๐๐ซ๐ฌ ๐ข๐ง ๐ญ๐ก๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ, ๐ฐ๐ ๐ก๐๐ฏ๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ ๐๐ฎ๐ฒ๐ข๐ง๐ ๐๐ง๐ ๐ฌ๐๐ฅ๐ฅ๐ข๐ง๐ ๐๐ฏ๐๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐ ๐๐ซ๐จ๐ฆ ๐ ๐ญ๐ก๐ซ๐๐ ๐ญ๐ก๐จ๐ฎ๐ฌ๐๐ง๐ ๐๐จ๐ฅ๐ฅ๐๐ซ ๐ฉ๐ซ๐จ๐ฌ๐ฉ๐๐๐ญ ๐ญ๐จ ๐ญ๐ฐ๐จ ๐ก๐ฎ๐ง๐๐ซ๐๐ ๐ญ๐ก๐จ๐ฎ๐ฌ๐๐ง๐ ๐๐จ๐ฅ๐ฅ๐๐ซ ๐ฉ๐ซ๐จ๐ฌ๐ฉ๐๐๐ญ๐ฌ. ๐๐ก๐จ๐๐๐จ๐ง๐ ๐๐ช๐ฎ๐ข๐ง๐ ๐ฐ๐๐ฌ ๐๐ฎ๐ข๐ฅ๐ญ ๐ญ๐จ ๐ฌ๐๐ซ๐ฏ๐ ๐ญ๐ก๐ข๐ฌ ๐ง๐ข๐๐ก๐ ๐จ๐ ๐ญ๐ก๐ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐ฌ๐ฉ๐๐๐ข๐๐ข๐๐๐ฅ๐ฅ๐ฒ. ๐๐ ๐๐ง๐ฃ๐จ๐ฒ ๐ฐ๐จ๐ซ๐ค๐ข๐ง๐ ๐ฐ๐ข๐ญ๐ก ๐ฉ๐ซ๐จ๐ ๐ซ๐๐ฆ๐ฌ ๐จ๐ ๐๐ฅ๐ฅ ๐ฌ๐ข๐ณ๐๐ฌ ๐๐ง๐ ๐ฐ๐ข๐ญ๐ก ๐ข๐ง๐๐ข๐ฏ๐ข๐๐ฎ๐๐ฅ๐ฌ ๐ญ๐จ ๐ฉ๐ฅ๐๐๐ ๐ก๐จ๐ซ๐ฌ๐๐ฌ ๐ข๐ง ๐ญ๐ก๐ ๐๐๐ฌ๐ญ ๐ก๐จ๐ฆ๐๐ฌ ๐ฉ๐จ๐ฌ๐ฌ๐ข๐๐ฅ๐. ๐๐ฎ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ฐ๐๐ฌ ๐ง๐จ๐ญ ๐๐ฎ๐ข๐ฅ๐ญ ๐๐จ๐ซ ๐ญ๐ซ๐๐ง๐ฌ๐๐๐ญ๐ข๐จ๐ง๐ฌ, ๐๐ฎ๐ญ ๐๐จ๐ซ ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐ ๐ง๐๐ญ๐ฐ๐จ๐ซ๐ค๐ฌ ๐จ๐ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐ฐ๐ก๐จ ๐ญ๐ซ๐ฎ๐ฅ๐ฒ ๐ฅ๐จ๐ฏ๐ ๐ก๐จ๐ซ๐ฌ๐๐ฌ.
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