As a hybrid publisher dedicated to serving today’s foremost thought leaders, Amplify Publishing Group (APG) produces essential nonfiction that sparks conversations, impacts mindsets, and accelerates influence. Amplify Publishing Group is a leading independent hybrid publisher dedicated to amplifying voices, elevating brands, and supporting ideas that change minds and shape conversations. APG uses
more than twenty years of experience acquiring, producing, marketing, and distributing books to bring impactful ideas from leading CXOs, entrepreneurs, thought leaders, and subject matter experts to market.
08/19/2025
Let’s be honest. Most nonfiction authors are lied to. They’re told:
“Build a big audience.”
“Just write a great book.”
“Thought leadership is for the famous.”
And then they wonder why their book isn’t moving the needle. The truth?
A lot of smart people fail to make an impact, not because their ideas aren’t good, but because the advice they got was outdated, oversimplified, or just flat-out wrong. So we made something to help fix that.
Swipe through to see 3 lies the industry keeps repeating and gut-check your strategy.
What’s one thing you wish someone had told you before you started writing? 👀
08/15/2025
We’re celebrating big news today:
Scott Strode’s “Rise. Recover. Thrive.” just won gold at the Living Now Book Awards in the Inspirational Memoir – Male category.
If you know Scott’s story, you know this recognition is well-deserved. From battling addiction to crossing the finish line at an Ironman, from the darkest nights to building The Phoenix, a community that has helped more than half a million people, Scott’s life proves that hope and recovery are possible.
Congratulations, Scott!
08/13/2025
Some books feel like a whirlwind... in the best way.
From a tiny village in India to the tech corridors of Silicon Valley, Sharmin Ali takes you on a twenty-year global adventure fueled by curiosity, self-reliance, and fearless ambition.
“Bitch, Stop! Please . . .” is part memoir, part manifesto, for anyone who’s ever dreamed big, stumbled hard, and kept going anyway.
She’s visited over seventy countries. Faced setbacks that would make most people quit. And still chose to build, grow, and lead with courage. Sharmin’s story is raw, riveting, and refreshingly honest, just like her title.
Thank you to Joydeep Bose, Linda Obregon, and Jordan Fliegel for their praise!
Get your copy of “Bitch, Stop! Please...” on our website!
08/11/2025
There’s a difference between being alive and feeling alive. Amplify author Catherine Duncan knows that better than most.
She’s faced death more than once. Sat with hundreds of people as they took their last breaths. And somewhere in the midst of it all, she found a deeper way to live.
Everyday Awakening is her new podcast, and it’s an invitation to return to what matters.
No pretending...Just honest conversations about meaning, mindfulness, and how to live in a way that feels real.
If you’ve read her book, you already know the kind of warmth and honesty she brings. Now you can hear it in your ears.
08/08/2025
Just TWO days away in La Jolla!
Join Timothy Dahms, U.S. Navy Civil Engineer Corps Officer and author of “Detachment November,” for an unforgettable afternoon at Warwicks Books
🗓 Saturday, August 10
🕐 1:00–3:00 PM PT
📍 Warwick’s, La Jolla, CA
From Cold War Moscow to the frontlines of Afghanistan, Timothy Dahms shares the untold story of the Seabees who safeguarded America’s secrets in the world’s most dangerous posts.
A rare opportunity to go behind the scenes of U.S. diplomatic security with the man who lived it.
We can’t wait to see you there!
08/07/2025
A big shoutout to J.T. Young, author of “Unprecedented Assault,” for his recent feature in The Wall Street Journal.
We’re always proud to see our authors show up in major national outlets, especially on a recognized platform like WSJ!
Read the full piece online.
08/05/2025
6 books. 6 authors. 1 stacked August lineup.
From Capitol Hill to Google’s ad empire, personal reinvention to performance science, this month’s releases don’t play it safe. Here’s what just hit the shelves! 👇
→ “The Saundra Gray Affair” by Daniel Yager
A missing intern. A spiraling campaign. A decades-long unraveling. Inspired by the Chandra Levy case, this political novel from RealClear Publishing digs deep into power, loyalty, and the secrets that survive long after headlines fade.
→ “The CX Imperative” by Mark Fithian & Jeff Rosenberg
Customer experience is a strategy and this book dives into the five essential practices to rebuild your business around what really matters: the people you serve.
→ “Unapologetically Me” by Heather Mercier
What happens when you stop performing and start living? This memoir is a fierce invitation to let go of perfection and show up for the real you.
→ “Regenerative Performance” by Dr. James Hewitt
Burnout is not a requirement for success. Dive into this science-backed framework for leaders ready to ditch hustle culture and build sustainable, high-impact performance.
→ “Yield” by Ari Paparo
Google didn’t just build an ad empire... it engineered control. This is a gripping exposé from inside the rooms where digital advertising dominance was decided.
→ “Failure Disrupted” by Johnnie Garmon
Success shouldn’t be a mystery. This is a milestone-by-milestone map to grow your vision, lead boldly, and build a business that lasts.
Which one’s going on your August reading list? Get your copies on our website!
07/31/2025
This book has a message most leaders won’t want to hear. And that’s exactly why they need it.
In “Thinking Outside the Boss,” Oskhar Pineda breaks the spell of performative leadership and gets back to what actually works: Trust, mission, vulnerability, and communication.
He’s lived it. Built businesses on it. And now he’s challenging every leader who’s hiding behind titles, perks, and profit margins to do better, for their people and their bottom line.
Thank you to Mel Robbins, Marshall Goldsmith, Josh Linkner, Ryan Estis, Sam Thevanayagam, and Urs Koenig for your praise!
Get your copy of “Thinking Outside the Boss” on our website!
07/29/2025
You’ve got 3–10 words to convince someone your book is worth reading. That’s what your subtitle is for.
But too often, we see subtitles that confuse, contradict, or completely miss the mark.
If your subtitle is packed with buzzwords, vague promises, or clever phrases that don’t actually mean anything to your reader, it’s working against you.
We’re not here to nitpick every subtitle. We’re here to make sure yours does its job, adds clarity, sells the transformation, and speaks directly to your reader.
Swipe above to see 3 ways your subtitle might be hurting your book more than it’s helping.
And if you’re stuck on your own? We can help with that, too.
07/28/2025
She’s living with terminal cancer. And she’s not sugarcoating a thing.
Elissa Kalver isn’t here to talk about “staying positive.” She’s here to talk about what it really means to live. In “We Got This,” Elissa cracks open the reality of her diagnosis, sharing the raw, unfiltered truths of chemo, parenting, fear, fertility, and how cancer reshaped her entire definition of success.
Her message is clear: Survival is not enough. It’s about living fully. Authentically. Right now.
Thank you to Robin Roberts, Grace Helbig, Ginger Zee, Arakysa Karpetyan, and Andrew Mcmahon for their praise!
Get your copy of “We Got This” on our website.
07/24/2025
What happens when you put the word “SOBER” in big silver letters across your chest? You give other people permission to stop hiding.
That’s what The Saturday Evening Post captured in their latest feature on Scott Strode, and the movement he’s built through The Phoenix, a sober active community changing how recovery looks and feels.
His new book, “Rise. Recover. Thrive.” is a blueprint. One that’s helped more than half a million people move forward on trails, in gyms, and in life.
Read the full feature online and get your copy of “Rise. Recover. Thrive.” on our website!
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Amplify Publishing, an imprint of Mascot Books, is an independent hybrid publisher and book distributor dedicated to excellence in the business, politics, policy, and current affairs genres. Our team of experienced publishing professionals is passionate about ideas that change minds and shape industry landscapes. We’ve helped CEOs, entrepreneurs, professional athletes, and thought leaders put their knowledge in print, grow their brands, and expand their platforms.
After seven years as a corporate lawyer, Amplify Publishing founder and CEO Naren Aryal created a thriving publishing company from a single book. As the company grew, so did its reach, attracting more high-level authors with cutting-edge ideas. In 2018, it became clear that it was time for Mascot Books to expand and create its first imprint, designed to serve authors with big ideas and even bigger goals. Amplify Publishing is the culmination of fifteen years of experience acquiring, producing, placing, and marketing books that serve the unique missions of our authors.
Situated just outside the beltway, Amplify Publishing is uniquely positioned to help authors access the nation’s most critical discourse center: Washington, D.C. Business, politics, policy, and current affairs are high-demand book genres that require an extra level of editorial and marketing savvy that is rare outside the traditional publishing sphere.
The Amplify advantage is clear: creative control, total rights retention, and high royalty percentages that protect your bottom line. With our time-tested publishing process; in-depth knowledge of the business, politics, policy, and current affairs genres; and experienced team, Amplify Publishing has all the tools you need to put your ideas in print, grow your business, and cement your brand. All that’s missing is you.
