As a hybrid publisher dedicated to serving today’s foremost thought leaders, Amplify Publishing Group (APG) produces essential nonfiction that sparks conversations, impacts mindsets, and accelerates influence. Amplify Publishing Group is a leading independent hybrid publisher dedicated to amplifying voices, elevating brands, and supporting ideas that change minds and shape conversations. APG uses
more than twenty years of experience acquiring, producing, marketing, and distributing books to bring impactful ideas from leading CXOs, entrepreneurs, thought leaders, and subject matter experts to market.
09/05/2025
Too many companies say they put customers first. But their strategies prove otherwise.
“The CX Imperative” by Mark Fithian and Jeff Rosenberg is a blueprint for closing that gap. It lays out five strategic practices that make customer experience the center of how a business thinks, operates, and grows. This is CX as it should be:
Intentional. Measurable. And built into the foundation of the enterprise.
Congratulations to Mark and Jeff on this important launch!
Thank you to B. Joseph Pine II, Janet Sparkman, Etosha Thurman, Jeanne Bliss, Vinny Rinaldi, and P. V. Kannan for their praise.
Get your copy of “The CX Imperative” on our website.
09/02/2025
By 25, Joel Steele had faced jail, bankruptcy, and even death. This month, he stood on stage in front of nearly 800 advisors at New York Life Insurance Company ( #69 on the Fortune 500) with his upcoming book in hand.
And walking through the hotel, attendees carried “Life Switch” with them. That’s the switch.
Joel’s story is about choosing a different path, and “Life Switch: How to Experience the Power of Living ON” is his blueprint for turning setbacks into fuel. It’s raw, it’s real, and it’s launching this fall.
We’re proud to see Joel’s message already resonating on major stages, and we can’t wait to share this book with the world!
“Life Switch” releases October 21st. Pre-order your copy on our website!
08/26/2025
Most people would slow down after a stage 4 diagnosis. Elissa Kalver did the opposite.
She created the first nonprofit gift registry for cancer patients and just shared her story on WUSA9’s Great Day Washington.
Elissa has taken something unimaginably hard and turned it into a movement of hope, humor, and help for families facing cancer. Her new book, “We Got This,” carries that same energy. It’s raw, vulnerable, and filled with the kind of strength you don’t forget.
Congratulations, Elissa! We’re proud to see your voice and your mission amplified.
08/25/2025
Most authors think about launch day. Few think about longevity. Your book is a milestone, but it’s also a starting line.
If you want your ideas to keep opening doors, building credibility, and sparking opportunities, you need a platform that lasts.
We pulled together 5 ways to future-proof your thought leadership platform, the kind of moves that keep your message alive long after the launch buzz fades.
Swipe through above for the full breakdown! 👆
08/19/2025
Let’s be honest. Most nonfiction authors are lied to. They’re told:
“Build a big audience.”
“Just write a great book.”
“Thought leadership is for the famous.”
And then they wonder why their book isn’t moving the needle. The truth?
A lot of smart people fail to make an impact, not because their ideas aren’t good, but because the advice they got was outdated, oversimplified, or just flat-out wrong. So we made something to help fix that.
Swipe through to see 3 lies the industry keeps repeating and gut-check your strategy.
What’s one thing you wish someone had told you before you started writing? 👀
08/15/2025
We’re celebrating big news today:
Scott Strode’s “Rise. Recover. Thrive.” just won gold at the Living Now Book Awards in the Inspirational Memoir – Male category.
If you know Scott’s story, you know this recognition is well-deserved. From battling addiction to crossing the finish line at an Ironman, from the darkest nights to building The Phoenix, a community that has helped more than half a million people, Scott’s life proves that hope and recovery are possible.
Congratulations, Scott!
08/13/2025
Some books feel like a whirlwind... in the best way.
From a tiny village in India to the tech corridors of Silicon Valley, Sharmin Ali takes you on a twenty-year global adventure fueled by curiosity, self-reliance, and fearless ambition.
“Bitch, Stop! Please . . .” is part memoir, part manifesto, for anyone who’s ever dreamed big, stumbled hard, and kept going anyway.
She’s visited over seventy countries. Faced setbacks that would make most people quit. And still chose to build, grow, and lead with courage. Sharmin’s story is raw, riveting, and refreshingly honest, just like her title.
Thank you to Joydeep Bose, Linda Obregon, and Jordan Fliegel for their praise!
Get your copy of “Bitch, Stop! Please...” on our website!
08/11/2025
There’s a difference between being alive and feeling alive. Amplify author Catherine Duncan knows that better than most.
She’s faced death more than once. Sat with hundreds of people as they took their last breaths. And somewhere in the midst of it all, she found a deeper way to live.
Everyday Awakening is her new podcast, and it’s an invitation to return to what matters.
No pretending...Just honest conversations about meaning, mindfulness, and how to live in a way that feels real.
If you’ve read her book, you already know the kind of warmth and honesty she brings. Now you can hear it in your ears.
08/08/2025
Just TWO days away in La Jolla!
Join Timothy Dahms, U.S. Navy Civil Engineer Corps Officer and author of “Detachment November,” for an unforgettable afternoon at Warwicks Books
🗓 Saturday, August 10
🕐 1:00–3:00 PM PT
📍 Warwick’s, La Jolla, CA
From Cold War Moscow to the frontlines of Afghanistan, Timothy Dahms shares the untold story of the Seabees who safeguarded America’s secrets in the world’s most dangerous posts.
A rare opportunity to go behind the scenes of U.S. diplomatic security with the man who lived it.
We can’t wait to see you there!
08/07/2025
A big shoutout to J.T. Young, author of “Unprecedented Assault,” for his recent feature in The Wall Street Journal.
We’re always proud to see our authors show up in major national outlets, especially on a recognized platform like WSJ!
Read the full piece online.
08/05/2025
6 books. 6 authors. 1 stacked August lineup.
From Capitol Hill to Google’s ad empire, personal reinvention to performance science, this month’s releases don’t play it safe. Here’s what just hit the shelves! 👇
→ “The Saundra Gray Affair” by Daniel Yager
A missing intern. A spiraling campaign. A decades-long unraveling. Inspired by the Chandra Levy case, this political novel from RealClear Publishing digs deep into power, loyalty, and the secrets that survive long after headlines fade.
→ “The CX Imperative” by Mark Fithian & Jeff Rosenberg
Customer experience is a strategy and this book dives into the five essential practices to rebuild your business around what really matters: the people you serve.
→ “Unapologetically Me” by Heather Mercier
What happens when you stop performing and start living? This memoir is a fierce invitation to let go of perfection and show up for the real you.
→ “Regenerative Performance” by Dr. James Hewitt
Burnout is not a requirement for success. Dive into this science-backed framework for leaders ready to ditch hustle culture and build sustainable, high-impact performance.
→ “Yield” by Ari Paparo
Google didn’t just build an ad empire... it engineered control. This is a gripping exposé from inside the rooms where digital advertising dominance was decided.
→ “Failure Disrupted” by Johnnie Garmon
Success shouldn’t be a mystery. This is a milestone-by-milestone map to grow your vision, lead boldly, and build a business that lasts.
Which one’s going on your August reading list? Get your copies on our website!
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Amplify Publishing, an imprint of Mascot Books, is an independent hybrid publisher and book distributor dedicated to excellence in the business, politics, policy, and current affairs genres. Our team of experienced publishing professionals is passionate about ideas that change minds and shape industry landscapes. We’ve helped CEOs, entrepreneurs, professional athletes, and thought leaders put their knowledge in print, grow their brands, and expand their platforms.
After seven years as a corporate lawyer, Amplify Publishing founder and CEO Naren Aryal created a thriving publishing company from a single book. As the company grew, so did its reach, attracting more high-level authors with cutting-edge ideas. In 2018, it became clear that it was time for Mascot Books to expand and create its first imprint, designed to serve authors with big ideas and even bigger goals. Amplify Publishing is the culmination of fifteen years of experience acquiring, producing, placing, and marketing books that serve the unique missions of our authors.
Situated just outside the beltway, Amplify Publishing is uniquely positioned to help authors access the nation’s most critical discourse center: Washington, D.C. Business, politics, policy, and current affairs are high-demand book genres that require an extra level of editorial and marketing savvy that is rare outside the traditional publishing sphere.
The Amplify advantage is clear: creative control, total rights retention, and high royalty percentages that protect your bottom line. With our time-tested publishing process; in-depth knowledge of the business, politics, policy, and current affairs genres; and experienced team, Amplify Publishing has all the tools you need to put your ideas in print, grow your business, and cement your brand. All that’s missing is you.
