Lure Digital

08/14/2025

We don’t just "fix it in post" - we craft every frame with intention 🔋

In this behind-the-scenes VFX breakdown, Jonathan Blanton walks through two broadcast end card shots: one fully CGI for Eveready, and one blending practical effects with compositing for Rayovac.

From photoreal 3D builds in Blender to meticulous frame-by-frame clean-up, this breakdown shows how our team combines technical precision and creative storytelling to bring products to life.

Client - Energizer
Agency - Lure Digital

08/07/2025

A great interview setup does more than look good: it builds trust. Scroll to see how the right setup elevates everything 🎬

07/31/2025

Some sets are just ✨

Here's a peek behind the scenes with Hillside + Lure to wrap up Disability Pride Month.

Because fostering abilities and creating community starts with having fun on set (and singing Simon & Garfunkel) 🎶

07/29/2025

We believe the most powerful stories come from creating space: space to be real, thoughtful, and human. For Jillian’s story, we designed an intimate, respectful set with soft lighting and a calm, unhurried pace, letting her truth take center stage.

Jillian’s journey is one of resilience and reclaiming control amid false accusations, with Soberlink’s accountability tool playing a pivotal role in proving her sobriety and restoring dignity.

This is our fourth deeply personal collaboration with Soberlink, and each time we’re reminded that thoughtful storytelling, built on trust, can make a lasting impact.

Thank you for sharing with us, Jillian.

🎥 Lure Digital
🤝 Soberlink

07/23/2025

Yes, we tell serious stories. But the environment we create on set? It’s full of warmth, laughter, and human connection. Because that’s part of the story, too.

Behind the camera on this shoot with Max & Cami and Jillian, there were quiet moments of reflection… and also belly laughs, hugs, and a whole lot of heart. Creating space for people to be real means honoring all of it (the hard stuff and the hope).

Grateful to our team for holding space with care, and to our subjects, and Soberlink for trusting us to tell it true.

🎥 Lure Digital
📸 Elise Wine
📍 Orange County, CA

07/10/2025

Let’s get real about alcohol addiction: it’s raw, complicated, and often heartbreaking. So how do you tell a love story that holds pain, relapse, and hope all at once?

In our latest short for Soberlink, we met Cami, who stood by Max through some of their most difficult moments. Her honesty reminds us that recovery is rarely a solo journey. It’s the quiet resilience of the people who choose to stay. With evocative lighting, unfiltered interviews, and space to be real, we helped bring that story to light.

Thank you to Max and Cami for trusting us with your story — and to Soberlink, for providing a tool that continues to support so many on their path to recovery.

🎥 Lure Digital
🤝 Soberlink

06/27/2025

We make sh*t happen.

We connect people to brands through bold creative and strategy that actually works. Welcome to Lure (and our new website) 👋

06/03/2025

Summertimeee and the livin' is easy 🎶

Introducing new work with MINT & LILY poolside featuring Lindsay Rienstra.

🕶️
Executive Producer - Ky Schultz
Creative Director - Bria Little
Producer - Jameson Connors
DoP - Chris Kas
Editor & VFX - Jonathan Blanton

✨
Chief Marketing Officer - Anuj Vedak
Creative Director - Angela Bertalotto
CEO, Co-Founder - Arjun Ohri
Co-Founder - Andrew (Anqi) Huang

05/22/2025

Hot Lure summer is here ☀️

Brand refresh is live thanks to our longtime collaborator Lauren Jacobs and our creative team. Check it out!

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05/20/2025

Thanks to the Telly Awards for recognizing Lure Digital for a fourth consecutive year! And to our truly collaborative and thoughtful award-winning clients:

→ Hoosier Racing Tire "TrackAttack Pro Launch: Conquer Every Drive"
→ Rayovac "Imagine your life with Rayovac"
→ MINT & LILY "Make it Personal with Mint & Lily"
→ Soberlink "Beyond a Shadow of a Doubt"
→ Montecito Bank & Trust "Behind Every Great Community, is a Great Bank"

Congratulations to all 🎊

View all of our award-winning projects on our website: https://www.luredigital.com/post/four-years-of-telly-awards-wins-for-lure

We’re excited to share that Lure Digital has once again been recognized at the Telly Awards — for the fourth consecutive year.

05/08/2025

Are you afraid of the dark? Don’t be! From our cinematographer Chris Kas:

"When we first started shooting nights a few years ago, I learned pretty quickly that we had to devise a system that we could rely on night after night, shoot after shoot, to make each setup go smoothly and efficiently.

First, we pick our location, decide on the blocking and then choose our focal length. Once we have our frame, we start to position our fixtures to light up our background. One of the most important things to do in a dark space is to create separation between the background and the subject. It seems counterintuitive at first to light up the darkness, but it’s less about illuminating the space and more about exposing just enough detail in the darkness to create interest and depth.

Simultaneously, we are positioning our key light for our subject. Typically I choose an overhead soft look as this creates a top down glow we might get from the moon on a clear night. It also performs as an edge, creating more separation from the background.

For our circumstances the subject is often flashlights or models using flashlights. Because of that, the flashlight intensity dictates the light level for the scene. So we use Aputure dimmable LED fixtures with our RED Digital Cinema Komodo to accommodate the varying levels of light from these flashlights and to strike the right balance.

Oftentimes, resources are in conflict with the amount of work ahead of us, but that’s filmmaking. Having systems or routines help focus our efforts in effective ways."

Client
Energizer | Jeep

05/06/2025

Go anywhere. Do anything. Even film at 3am in the rain? Absolutely.

For the launch of Energizer Lights x Jeep, we captured e-comm and product videos that highlight the real-world versatility of their newest lineup — from headlamps and lanterns to keychain lights.

Thanks to Energizer & Jeep for trusting us to bring your latest to life.

Watch the full series on our website: www.luredigital.com/energizerlights 🔦