03/31/2023
Ever wondered how to simplify your content strategy?
When it comes to content, the best thing to do is break it down. The first step is to create four groups. This is what we call "CONTENT PILLARS" .
The four pillars are:
1. Educational - Teach your audience. This can be from frequently asked questions to benefits and even 'DID YOU KNOW?'. Always provide some educational insight to your audience.
2. Promotional - Sell your product or service. This can be from product spotlights to most popular product. You can also create new offerings and run specials.
3. Entertainment - Allow your personality to show. This forms a personal connection with your audience. Ideas can range from, "Day in the life", "My business story" or even a "Meet the Team".
4. Inspiration - To build confidence you need to provide benefits. Once you build trust with your audience they will gravitate towards your products/services. Ideas of inspiration can be, reviews and testimonials, transformations and ugc content.
Save these tips for later when you are working on marketing your brand.
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