Control Shift Video

10/03/2022

With ever-shrinking attention spans and hundreds of hours of free video uploaded every minute, it’s not hard to see why video marketing is important. Video is an investment, and without a solid go-to-market video plan, you could be missing out on a full return. To help you avoid that, we’ve broken down five of the most common mistakes we see companies make in their video marketing:

5 Common Video Marketing Mistakes and How to Avoid Them

09/26/2022

We totally support your creative genius. But your audience (you have a , right?) needs to be engaged as well. It doesn’t matter if you squeaked out low-budget beauty or had Hollywood-level resources—without a social-sharing strategy, it’s next to impossible to get the right eyes on your work.

Why Your Videos Aren't Getting More Views

You’ve poured your heart and soul into creating an amazing video. You know it’s great, and now you need the world to know it’s great.

09/19/2022

You may not need an video to seal the deal on a sale, but if we know one thing for sure it’s this: they sure do .

7 simple steps to mastering the art of explainer videos (even if you have no video experience)

Explainer videos are a powerful video marketing tool for informing your clients, consumers, or shoppers about your product or service by explaining the benefits, processes, or information most relevant to them.

09/12/2022

If a picture is worth 1,000 words, how many words do you think a 3D animation of your product/service is worth? While it's important to have exceptional images and descriptions of your product/service available online, a 3D rendering will give you the exact edge you need to excel beyond your competition.

3 Ways 3D Animation Helps Sell More Products

If a picture is worth 1,000 words, how many words do you think a 3D animation of your product/service is worth?

09/05/2022

When the focus is on you, it can feel a bit intimidating if you aren't used to being in the spotlight. Once the camera is rolling, there is no place to hide. If you want thousands of views on your video, you must be confident and comfortable. Confidence is key to coming across as a friendly - yet knowledgeable - figure in your industry. Fear not! By implementing these five tips, you can begin to feel more confident in front of the lens and create better videos.

5 Tips To Get More Comfortable Speaking In Videos

When the focus is on you, it can feel a bit intimidating if you aren't used to being in the spotlight.

08/29/2022

your company in today’s age can be difficult. You have to grab and build , all while conveying to your audience. This can be a mission even if you have a solid content strategy, which is why you have to make sure the type of content you’re producing is pulling its weight.

Motion Graphics: A Creative Way to Market Your Company

Marketing your company in today’s digital age can be difficult. You have to grab attention and build trust, all while conveying complex ideas to your audience.

08/26/2022

If your content is longer than a minute, it's unlikely most people will finish your video online. We recommend a shortened version of your feature video if you want more leads, followers, or engagement through social media. Check out this shortened bit-sized sizzle for K&B Industries~

K&B Sizzle Reel

This is "K&B Sizzle Reel" by Control Shift Video on Vimeo, the home for high quality videos and the people who love them.

08/22/2022

So you have a beautifully executed . Now what? It’s time to share it to , the internet’s biggest and most popular video sharing site. But before you hit upload, there are a few things you ought to consider in order to make sure your video is found and watched by the viewers you want to attract.

Easy ways to boost your SEO by optimizing your video on YouTube

So you have a beautifully executed video. Now what? It’s time to share it to YouTube, the internet’s biggest and most popular video sharing site.

08/19/2022

Streamline your office or WFH desk with the OtterBox MagSafe charging station! (Personally, mine is on my nightstand, so it's a simple grab-in-go every morning with no loose wires for my cat to chew on. 😸)

Get your going and show the world what you can offer.

This is "OtterBox MagSafe Stand" by Control Shift Video on Vimeo, the home for high quality videos and the people who love them.

08/15/2022

writing isn’t the same as other formats. It requires visual thinking and a thorough understanding of conversational dialogue. Once you have the process down, though, it’s a wildly successful tool in your marketing arsenal.

5 Easy Steps to Marketing Video Script Writing

Marketing video script writing isn’t the same as other formats. It requires visual thinking and a thorough understanding of conversational dialogue.

08/12/2022

Pet care doesn't have to be difficult. Hill's Pet Nutrition takes the guesswork and anxiety out of taking care of your furry friends.

08/08/2022

As part of The Cannon Community, we love helping start-ups figure out the next steps and making sure they have a solid foundation before they get into the marketing side. (I know, marketing is the exciting part! Trust me, a solid foundation is worth the wait.)

Once you get a solid foundation - what's next? Here are some ideas.

Marketing is crucial to the success of a product or service. It ensures your audience is understood and that their pain points are being addressed. But what exactly is marketing and how does it work?