05/19/2025
When you're in the market for a new logo, there are some things you should keep in mind.
1. You want to focus on one strong idea versus trying to squeeze a bunch of meaning into this logo. The logo is primarily used for quick recognition. The practicality of logos matters a lot when you start using it for something other than just a business sign. If the logo has too much going on, when you start printing on a smaller scale, it will be very difficult to make out all the fine details.
2. Make it with your audience in mind. Who is your audience? Keep it in mind when requesting certain design aspects. Does it speak to the target audience, will they understand it, is it something the audience will easily recognize? So often as a business owner (I do it too) we get in our own head about how we want something to look and don't consider what the client/customer/audience may actually want.
3. Don't wait until 2 weeks before you want to launch to request a logo design. You don't want a designer to rush it. Good logos take time-- especially with going back and forth with things you do and don't like once you see it. Logos are investments; they will be with your company for many years-- allow the necessary time.
If you think about some of the most recognizable logos-- they're all really simple with a nice font and one or two 'design' pieces to it. Fonts can play a HUGE role.
*Side note: logos made with platforms like Canva, can't be trademarked the majority of the time. It is possible to trademark a logo created in Canva, but certain conditions must be met. You can trademark a logo if it's an original design, not based on Canva's stock content or templates. However, you can't trademark a logo if it uses Canva's stock content because it's not unique to you and others can use the same elements. *
