18/06/2025
📊 Why You MUST Track Your Marketing Data (And What to Watch For)
Most small business owners spend money on ads, post on social media, and hope for the best—but hope isn’t a strategy.
If you’re not tracking your numbers, you’re missing the data that tells you what’s actually working… and what’s not.
Here are the 3 most important metrics you should be watching:
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✅ 1. Leads
This shows how many people are genuinely interested—clicking your ads, filling out forms, or booking calls.
Goal: Increase both the quantity and quality of your leads.
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✅ 2. Cost Per Click (CPC)
Are you paying $3–5 for clicks that don’t convert? If so, you’re wasting money.
Goal: Lower CPC while keeping lead quality high.
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✅ 3. Conversion Rate
It’s not just about traffic—are those visitors turning into customers?
Goal: Improve conversions so you make more with less.
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Bottom line:
What gets measured gets improved. And when you track the right data, you stop guessing—and start growing.
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🎯 Want to get smarter with your marketing?
📥 Download my free guide:
👉 maverickmediaworld.com/free-marketing-guide
📲 Or text “TRACK” to (281) 766-9459 to set up a free 15-minute consult.
Let’s track, test, and grow—together.