18/06/2025
đ Why You MUST Track Your Marketing Data (And What to Watch For)
Most small business owners spend money on ads, post on social media, and hope for the bestâbut hope isnât a strategy.
If youâre not tracking your numbers, youâre missing the data that tells you whatâs actually working⌠and whatâs not.
Here are the 3 most important metrics you should be watching:
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1. Leads
This shows how many people are genuinely interestedâclicking your ads, filling out forms, or booking calls.
Goal: Increase both the quantity and quality of your leads.
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2. Cost Per Click (CPC)
Are you paying $3â5 for clicks that donât convert? If so, youâre wasting money.
Goal: Lower CPC while keeping lead quality high.
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3. Conversion Rate
Itâs not just about trafficâare those visitors turning into customers?
Goal: Improve conversions so you make more with less.
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Bottom line:
What gets measured gets improved. And when you track the right data, you stop guessingâand start growing.
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đŻ Want to get smarter with your marketing?
đĽ Download my free guide:
đ maverickmediaworld.com/free-marketing-guide
đ˛ Or text âTRACKâ to (281) 766-9459 to set up a free 15-minute consult.
Letâs track, test, and growâtogether.