Fine Line Fridays

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Fine Line Fridays There is a fine line between good & great, and we are going to cross it.

Join roofing industry experts Will Riley and Chad Westbrook for a bi-weekly podcast discussing everything from sales and operations to technology and trends.

29/05/2025

Will Riley shares how shifting from residential to commercial roofing starts with retraining your thinking.

It’s not harder… it’s just different. And if you’re looking for recurring work, predictable volume, and long-term relationships, commercial might be exactly what you’re looking for.

🎙️ Full episode: Residential into Commercial
📍 Available now on YouTube, Facebook, and Spotify

26/05/2025

Trying to be everything to everyone? That’s a recipe for burnout.
In this Fine Line Fridays clip, Will Riley explains why identifying your niche helps you refine your message, simplify your decisions, and scale your business more effectively.
Focus isn’t limiting—it’s empowering.

🎙️ Full episode: Finding Your Niche
📍 Available now on YouTube, Facebook, and Spotify

24/05/2025

Rolling out GPS to your fleet? It’s not just about tracking—it’s about trust.
In this clip from Fine Line Fridays, Chad and Will explain how crucial it is to communicate the why behind operational changes like GPS tracking.
When leaders leave blank space, employees often assume the worst. Fill in that space with transparency and purpose.

🎙️ Full episode: Benefits to GPS Tracking for Service Vehicles
📍 Available now on YouTube, Facebook, and Spotify

20/05/2025

Collecting job data is just step one.

In this Fine Line Fridays episode, we talk about how the future of roofing analytics is about connecting your data across teams—so that decisions are faster, smarter, and more aligned.

🎙️ From Ep: Data Analytics: Turning Job Metrics Into Business Insights

15/05/2025

Your team keeps inspecting the same roof... and still can’t find the leak.
In this clip from Fine Line Fridays, we explore how missing details and poor documentation during inspections lead to wasted time and repeated site visits.
Better records = faster fixes.

🎙️ From Ep: Data Analytics: Turning Job Metrics Into Business Insights

12/05/2025

“If they can’t see your logo and know who you are… it’s not baked in enough.”

Consistency is what builds recognition and trust. In this clip, we talk about why your brand colors, logos, and messaging should look the same across every channel—email, website, swag, trucks, proposals, all of it.

🎙️ From Ep: Digital Marketing Tools for Roofing Contractors

08/05/2025

📸 One photo. Three different takeaways.
When it comes to jobsite photos, interpretation matters.
In this episode, we talk about how the same image can mean something totally different to the foreman, the service team, and the business owner—and why every role needs to look at the data through their own lens.
🎙️ From Ep: Data Analytics: Turning Job Metrics Into Business Insights

05/05/2025

“If you talk to everybody, you talk to nobody.”
In this clip, we unpack why mass marketing often falls flat—and how subject lines, timing, and personalization all play a role in actually getting a response.
Whether it’s email, text, or social, your message needs to hit the right person at the right time.

🎙️ From Ep: Digital Marketing Tools for Roofing Contractors

05/05/2025

Guess who's getting upgraded! Fine Line Fridays - and it’s built specifically with YOU in mind.

We’re moving to a monthly format and focusing each episode on real system updates and how to actually make them work in your day-to-day roofing business.

What’s in it for you?
• Step-by-step help applying updates to your business
• Real-world tips that cut wasted time and boost profits
• Examples from other contractors (what works + what doesn’t)
• Quick, actionable ideas you can use right away

First new episode drops soon—don’t miss it.

🎧 Make sure you’re subscribed and ready!

Tag a contractor who needs to hear this 👇

01/05/2025

Free inspections aren’t just a marketing tactic—they’re data opportunities.

Every site visit you do is generating data—are you actually using it?
In this episode, we talk about how to turn your free inspections into a goldmine of insights that fuel smarter decisions and better service strategies.
🎙️ From Ep: Data Analytics: Turning Job Metrics Into Business Insights

28/04/2025

📋 “If there’s no follow-up task, it didn’t happen.”
CRMs aren’t just databases—they’re action tools. In this clip, we talk about how sales reps can get the most out of their CRM by turning every conversation into a next step.

🎙️ From Ep: Choosing the Right CRM for Your Roofing Company
📺 Available to watch now on YouTube, Facebook, or Spotify — just search Fine Line Fridays.

25/04/2025

What if your inventory data could prevent repeat repairs before they happen?

In this clip, we dig into how tracking parts and service trends helps you pinpoint where things keep going wrong—and fix them at the source.

🎙️ From Ep: Data Analytics: Turning Job Metrics Into Business Insights

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