Colossus Media SSP

Colossus Media SSP A Direct Digital Holdings subsidiary, Colossus SSP is at the forefront of programmatic advertising innovation.

Every day, we harness leading technology and expertise to connect clients of all sizes to both general and untapped multicultural markets.

AI is reshaping how publishers manage auctions, protect their environments, and grow revenue in a privacy-first world.In...
11/18/2025

AI is reshaping how publishers manage auctions, protect their environments, and grow revenue in a privacy-first world.

In our latest blog post, we explore how machine learning enhances auction performance, predicts bid values in real time, and improves brand safety by blocking fraudulent or inappropriate ads before they serve.

At Colossus SSP, we help publishers apply these AI-driven innovations to strengthen yield, improve ad quality, and build trust with advertisers.

đź”— Read or listen to the full post: https://hubs.ly/Q03SSRrL0
đź“© Contact us to learn more: https://hubs.ly/Q03SSR0V0

🌍 Climate change isn’t just a political issue; it’s a business reality. More than half of U.S. adults expect brands to t...
11/13/2025

🌍 Climate change isn’t just a political issue; it’s a business reality. More than half of U.S. adults expect brands to take measurable steps toward reducing their carbon footprint, and that includes digital advertising.

Programmatic campaigns may be efficient, but they’re also energy intensive. That’s why we partnered with Scope3, the leader in carbon emissions data for digital ads. Together, we’re helping brands measure, reduce, and offset the environmental impact of their campaigns through Green Media Solutions—bringing sustainability directly into the programmatic supply chain.

đź”— Discover how this collaboration makes programmatic cleaner, more transparent, and more responsible: https://hubs.ly/Q03S0CCM0
♻️ Request a Green Deal ID and start building campaigns that work for your brand and the planet: https://hubs.ly/Q03S16KK0

đź’ˇ Instead of managing dozens of direct deals or relying on the open exchange, curated deals offer pre-vetted, premium in...
11/05/2025

💡 Instead of managing dozens of direct deals or relying on the open exchange, curated deals offer pre-vetted, premium inventory—all accessible through a single deal ID. The result? Faster setup, trusted quality, and smarter audience alignment.

Learn how curated deals streamline campaign ex*****on, enhance targeting, and improve brand safety—helping you reach your ideal audience with precision and scale.

đź”— Read or listen to the full blog post: https://hubs.ly/Q03QSj6Z0
đź“© Get in touch to simplify your next campaign: https://hubs.ly/Q03QS9Yp0

In today’s fragmented media landscape, independent publishers offer untapped opportunities to reach influential, niche c...
10/28/2025

In today’s fragmented media landscape, independent publishers offer untapped opportunities to reach influential, niche communities that shape culture and drive engagement.

At Colossus SSP, our growth audiences connect brands with these high-value communities—geographic, industry-specific, or identity-based—where authenticity and trust matter most. With curated, brand-safe deals across CTV, video, and display, we make programmatic activation faster, safer, and more effective.

Discover how your brand can reach where others don’t, build credibility, and make meaningful connections that last.

đź”— Read or listen to the full post: https://hubs.ly/Q03Qdg6S0
đź“© Get in touch to launch your campaigns: https://hubs.ly/Q03Qdd7N0

“Independent creators help shape culture, often without the infrastructure or access more established players take for g...
10/09/2025

“Independent creators help shape culture, often without the infrastructure or access more established players take for granted. This program is exciting because it opens the door to shared language, knowledge, and direct relationships, allowing creators to better influence and shape the systems they’re part of." – Jorge Rodriguez, Vice President Group Director, Inclusivity & Impact, Digitas North America

We’re excited to announce the launch of Colossus SSP’s 2025 Momentum Program class, supported by our longtime partner Digitas North America. This annual initiative spotlights and supports a select group of independent, high-growth creators and publishers as they enter the programmatic ecosystem.

📢 Read the full announcement: https://hubs.ly/Q03MX4Ck0
📥 Submissions are still open—apply here: https://hubs.ly/Q03MX4G-0

Last week, Nbyat Gebremariam joined fellow industry leaders at The ADVERTISING Club (New York)’s 129th Annual Summer Soc...
07/31/2025

Last week, Nbyat Gebremariam joined fellow industry leaders at The ADVERTISING Club (New York)’s 129th Annual Summer Social Member Meet Up. It was a great evening of connection, conversation, and celebrating the community that drives our industry forward.

Hosted at Dotdash Meredith and made possible by sponsors Google and Meta, the event honored new board members and this year’s President’s Award recipients—congrats to all! A special shoutout to Diageo’s Sophie Kelly, the new Chair of the Board.

As AD Club members, we’re committed to humanizing technology through personalized programmatic—offering tailored, data-driven solutions and high-touch support that empowers our partners to thrive.



📸 Cutwater, Douglas Stivers, Christian Hughes, Gina Grillo, Jason Dailey, Jon Dobbin, Diana Hernandez, Belle Lenz, Mediahub Worldwide, Khari Motayne, CMI Media Group and Compas, Courtney Richards, OUTFRONT Media USA, Melissa Grady Dias, Hearst Magazines, Vinny Rinaldi, The Hershey Company, Seth Rogin, The Real Deal

From inspiring panels to powerful conversations with industry leaders, clients and partners, our time at was a reminde...
06/23/2025

From inspiring panels to powerful conversations with industry leaders, clients and partners, our time at was a reminder that the future of advertising lies in clarity, connection, and growth audiences.

We heard loud and clear:
✅ Context matters — 25% of brand favorability is tied to ad placement. Positivity drives engagement and sales. (via the Interpublic Group (IPG) Inclusion Breakfast)
✅ Community engagement performs — Multicultural audiences drove 70% more ROI across 53 clients. 80% of consumers want to feel seen. This isn’t a trend—it’s a business imperative. (via WPP’s Gonzalo Del Fa at the Beyond the Buy panel at ANA AIMM and Brand Innovators event)
✅ Redefine performance — It’s not just about the cheapest CPM. Performance means meaningful placement, intent, and connection.

Our executive team – Lashawnda Goffin, Kristie MacDonald, and Barbara Burnett – engaged with industry leaders all week, one theme stood out: It’s time to lead with purpose.

At Colossus SSP, we humanize technology through personalized programmatic. That means high-touch, relationship-first service backed by cutting-edge tools—making programmatic more inclusive, transparent, and results-driven.

We’re leaving Cannes inspired—and more committed than ever to building a digital future that values every voice and every impression.

Cannes Lions International Festival of Creativity

📸 Direct Digital Holdings, Todd Keats, FreeWheel, Jeanine Rubenstein, People Magazine, Arnetta Whiteside, Publicis, Danisha Lomax, Digitas North America, Nancy Yip-Ramos, Initiative, HUMAN, Justin Adler-Swanberg, Channing Martin, Angela Rodriguez, Comscore, Sheryl Daija, Charles Pankey, Josh Ott, The ShadeRoom, Kieran Ramsey

On June 17 at , our CEO Lashawnda Goffin took the stage at HUMAN & Butler/Till’s panel, “FEMtor: Redefining Power, Acce...
06/20/2025

On June 17 at , our CEO Lashawnda Goffin took the stage at HUMAN & Butler/Till’s panel, “FEMtor: Redefining Power, Access, and the Women Who Create It.”

The conversation went beyond mentorship—spotlighting how leaders sponsor, elevate, and create access for women in meaningful ways.

As Lashawnda shared, “Showing up as your authentic self is your true superpower. Having access requires creating access—we have to give back.”

At Colossus SSP, people are at the center of everything we do—from empowering talent to building a more transparent, human-first programmatic future.

Cannes Lions International Festival of Creativity

📸 Index Exchange, IDENTITY, Supernova, Sarah Acker, Amanda DeVito, Lori Goode, Molly Mitchell, Zach Rosen

Three days in at and the conversations are resonating. From fragmentation in CTV and video to making AI more effective...
06/17/2025

Three days in at and the conversations are resonating. From fragmentation in CTV and video to making AI more effective, one theme is clear: we must move beyond complexity to connection. At Brand Innovators, Starcom Worldwide’s “The Movement” challenged us to move people and move business—by harnessing every tool and data point, guided by human insight.

That’s exactly what drives us at Colossus SSP: Humanizing technology through personalized programmatic.

We’re proud to be part of a movement that brings clarity, connection, and humanity back to programmatic. Our executive team - Lashawnda Goffin, Kristie MacDonald, and Barbara Burnett – are loving the opportunity to connect with our clients, partners, and industry leaders this week.

Cannes Lions International Festival of Creativity

📸 Direct Digital Holdings, Digitas North America, Megan Jones, Ben Hovaness, OMD Worldwide, Chad Hickey, Givsly, Connatix, JWP, Anthony Gonsalves, Gregory Joseph, StackAdapt, Jennifer Rodis, Publicis Groupe, Justin Thomas-Copeland, 4A's / American Association of Advertising Agencies, Nathaniel Andes, Aniview, Shelby Saville, Carat, Mike Law, Mindshare, Joe Maceda, Erin Akselrod-Quintana, Peggy McCann Beanland, GSD&M

We had a fantastic time last week at the in Detroit!Our Head of Buyer Development, Barbara Burnett, took the stage for...
06/13/2025

We had a fantastic time last week at the in Detroit!

Our Head of Buyer Development, Barbara Burnett, took the stage for the panel “From Reach to Revenue: AdTech Innovations Elevating Diverse Voices,” where she shared insights on how tech can drive equity and scale in media. She and Anthony Dominguez, Sr. Director of Multicultural Publisher Development, connected with peers who share our passion for unlocking growth audiences.

At Colossus SSP, we humanize programmatic — combining high-touch service with a people-first approach to elevate emerging voices and build lasting impact. Grateful to BOMESI for the space, the conversations, and the community. We’re excited to keep the momentum going.



📸 Tal Almany, KARGO, Ann Marinovick, Marla Newman, Raptive, Denise Harrell, EBONY, Tiffany Hardin, Brianne Boles Marshall, General Motors

Mentorship is no longer enough. On June 17 during , our CEO Lashawnda Goffin will join an all-star lineup at HUMAN and ...
06/11/2025

Mentorship is no longer enough. On June 17 during , our CEO Lashawnda Goffin will join an all-star lineup at HUMAN and Butler/Till’s panel, “FEMtor: Redefining Power, Access, and the Women Who Create It.” The conversation goes beyond traditional mentorship to explore how leaders can sponsor, elevate, and advocate for women by shifting from advice to access — and we’re proud to support that mission.

At Colossus SSP, we believe personalized programmatic starts with people. By prioritizing human connection in everything we do — from how we serve clients to how we uplift talent — we’re building a more transparent and empowered digital future.

🎟️ RSVP to attend: https://hubs.ly/Q03rGzqt0.

Cannes Lions International Festival of Creativity Index Exchange

We’re headed to Detroit for the BOMESI Summit 2025! Barbara Burnett, Head of Buyer Development, will be taking the stage...
05/27/2025

We’re headed to Detroit for the BOMESI Summit 2025! Barbara Burnett, Head of Buyer Development, will be taking the stage as a speaker at this year’s summit — joined by Anthony Dominguez, Sr. Director of Multicultural Publisher Development.

The BOMESI Summit centers on legacy, ownership, and the evolution of Black-owned media. At Colossus SSP, our people-first, high-touch approach to programmatic is built to uplift emerging voices and scale impact — humanizing technology to grow what’s next. See you in Detroit!

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