06/23/2025
From inspiring panels to powerful conversations with industry leaders, clients and partners, our time at was a reminder that the future of advertising lies in clarity, connection, and growth audiences.
We heard loud and clear:
✅ Context matters — 25% of brand favorability is tied to ad placement. Positivity drives engagement and sales. (via the Interpublic Group (IPG) Inclusion Breakfast)
✅ Community engagement performs — Multicultural audiences drove 70% more ROI across 53 clients. 80% of consumers want to feel seen. This isn’t a trend—it’s a business imperative. (via WPP’s Gonzalo Del Fa at the Beyond the Buy panel at ANA AIMM and Brand Innovators event)
✅ Redefine performance — It’s not just about the cheapest CPM. Performance means meaningful placement, intent, and connection.
Our executive team – Lashawnda Goffin, Kristie MacDonald, and Barbara Burnett – engaged with industry leaders all week, one theme stood out: It’s time to lead with purpose.
At Colossus SSP, we humanize technology through personalized programmatic. That means high-touch, relationship-first service backed by cutting-edge tools—making programmatic more inclusive, transparent, and results-driven.
We’re leaving Cannes inspired—and more committed than ever to building a digital future that values every voice and every impression.
Cannes Lions International Festival of Creativity
📸 Direct Digital Holdings, Todd Keats, FreeWheel, Jeanine Rubenstein, People Magazine, Arnetta Whiteside, Publicis, Danisha Lomax, Digitas North America, Nancy Yip-Ramos, Initiative, HUMAN, Justin Adler-Swanberg, Channing Martin, Angela Rodriguez, Comscore, Sheryl Daija, Charles Pankey, Josh Ott, The ShadeRoom, Kieran Ramsey
