Colossus Media SSP

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Colossus Media SSP

A Direct Digital Holdings subsidiary, Colossus SSP is at the forefront of programmatic advertising innovation.

Every day, we harness leading technology and expertise to connect clients of all sizes to both general and untapped multicultural markets.

10/09/2025

“Independent creators help shape culture, often without the infrastructure or access more established players take for granted. This program is exciting because it opens the door to shared language, knowledge, and direct relationships, allowing creators to better influence and shape the systems they’re part of." – Jorge Rodriguez, Vice President Group Director, Inclusivity & Impact, Digitas North America

We’re excited to announce the launch of Colossus SSP’s 2025 Momentum Program class, supported by our longtime partner Digitas North America. This annual initiative spotlights and supports a select group of independent, high-growth creators and publishers as they enter the programmatic ecosystem.

📢 Read the full announcement: https://hubs.ly/Q03MX4Ck0
📥 Submissions are still open—apply here: https://hubs.ly/Q03MX4G-0

07/31/2025

Last week, Nbyat Gebremariam joined fellow industry leaders at The ADVERTISING Club (New York)’s 129th Annual Summer Social Member Meet Up. It was a great evening of connection, conversation, and celebrating the community that drives our industry forward.

Hosted at Dotdash Meredith and made possible by sponsors Google and Meta, the event honored new board members and this year’s President’s Award recipients—congrats to all! A special shoutout to Diageo’s Sophie Kelly, the new Chair of the Board.

As AD Club members, we’re committed to humanizing technology through personalized programmatic—offering tailored, data-driven solutions and high-touch support that empowers our partners to thrive.

📸 Cutwater, Douglas Stivers, Christian Hughes, Gina Grillo, Jason Dailey, Jon Dobbin, Diana Hernandez, Belle Lenz, Mediahub Worldwide, Khari Motayne, CMI Media Group and Compas, Courtney Richards, OUTFRONT Media USA, Melissa Grady Dias, Hearst Magazines, Vinny Rinaldi, The Hershey Company, Seth Rogin, The Real Deal

06/23/2025

From inspiring panels to powerful conversations with industry leaders, clients and partners, our time at was a reminder that the future of advertising lies in clarity, connection, and growth audiences.

We heard loud and clear:
✅ Context matters — 25% of brand favorability is tied to ad placement. Positivity drives engagement and sales. (via the Interpublic Group (IPG) Inclusion Breakfast)
✅ Community engagement performs — Multicultural audiences drove 70% more ROI across 53 clients. 80% of consumers want to feel seen. This isn’t a trend—it’s a business imperative. (via WPP’s Gonzalo Del Fa at the Beyond the Buy panel at ANA AIMM and Brand Innovators event)
✅ Redefine performance — It’s not just about the cheapest CPM. Performance means meaningful placement, intent, and connection.

Our executive team – Lashawnda Goffin, Kristie MacDonald, and Barbara Burnett – engaged with industry leaders all week, one theme stood out: It’s time to lead with purpose.

At Colossus SSP, we humanize technology through personalized programmatic. That means high-touch, relationship-first service backed by cutting-edge tools—making programmatic more inclusive, transparent, and results-driven.

We’re leaving Cannes inspired—and more committed than ever to building a digital future that values every voice and every impression.

Cannes Lions International Festival of Creativity

📸 Direct Digital Holdings, Todd Keats, FreeWheel, Jeanine Rubenstein, People Magazine, Arnetta Whiteside, Publicis, Danisha Lomax, Digitas North America, Nancy Yip-Ramos, Initiative, HUMAN, Justin Adler-Swanberg, Channing Martin, Angela Rodriguez, Comscore, Sheryl Daija, Charles Pankey, Josh Ott, The ShadeRoom, Kieran Ramsey

06/20/2025

On June 17 at , our CEO Lashawnda Goffin took the stage at HUMAN & Butler/Till’s panel, “FEMtor: Redefining Power, Access, and the Women Who Create It.”

The conversation went beyond mentorship—spotlighting how leaders sponsor, elevate, and create access for women in meaningful ways.

As Lashawnda shared, “Showing up as your authentic self is your true superpower. Having access requires creating access—we have to give back.”

At Colossus SSP, people are at the center of everything we do—from empowering talent to building a more transparent, human-first programmatic future.

Cannes Lions International Festival of Creativity

📸 Index Exchange, IDENTITY, Supernova, Sarah Acker, Amanda DeVito, Lori Goode, Molly Mitchell, Zach Rosen

06/17/2025

Three days in at and the conversations are resonating. From fragmentation in CTV and video to making AI more effective, one theme is clear: we must move beyond complexity to connection. At Brand Innovators, Starcom Worldwide’s “The Movement” challenged us to move people and move business—by harnessing every tool and data point, guided by human insight.

That’s exactly what drives us at Colossus SSP: Humanizing technology through personalized programmatic.

We’re proud to be part of a movement that brings clarity, connection, and humanity back to programmatic. Our executive team - Lashawnda Goffin, Kristie MacDonald, and Barbara Burnett – are loving the opportunity to connect with our clients, partners, and industry leaders this week.

Cannes Lions International Festival of Creativity

📸 Direct Digital Holdings, Digitas North America, Megan Jones, Ben Hovaness, OMD Worldwide, Chad Hickey, Givsly, Connatix, JWP, Anthony Gonsalves, Gregory Joseph, StackAdapt, Jennifer Rodis, Publicis Groupe, Justin Thomas-Copeland, 4A's / American Association of Advertising Agencies, Nathaniel Andes, Aniview, Shelby Saville, Carat, Mike Law, Mindshare, Joe Maceda, Erin Akselrod-Quintana, Peggy McCann Beanland, GSD&M

06/13/2025

We had a fantastic time last week at the in Detroit!

Our Head of Buyer Development, Barbara Burnett, took the stage for the panel “From Reach to Revenue: AdTech Innovations Elevating Diverse Voices,” where she shared insights on how tech can drive equity and scale in media. She and Anthony Dominguez, Sr. Director of Multicultural Publisher Development, connected with peers who share our passion for unlocking growth audiences.

At Colossus SSP, we humanize programmatic — combining high-touch service with a people-first approach to elevate emerging voices and build lasting impact. Grateful to BOMESI for the space, the conversations, and the community. We’re excited to keep the momentum going.

📸 Tal Almany, KARGO, Ann Marinovick, Marla Newman, Raptive, Denise Harrell, EBONY, Tiffany Hardin, Brianne Boles Marshall, General Motors

06/11/2025

Mentorship is no longer enough. On June 17 during , our CEO Lashawnda Goffin will join an all-star lineup at HUMAN and Butler/Till’s panel, “FEMtor: Redefining Power, Access, and the Women Who Create It.” The conversation goes beyond traditional mentorship to explore how leaders can sponsor, elevate, and advocate for women by shifting from advice to access — and we’re proud to support that mission.

At Colossus SSP, we believe personalized programmatic starts with people. By prioritizing human connection in everything we do — from how we serve clients to how we uplift talent — we’re building a more transparent and empowered digital future.

🎟️ RSVP to attend: https://hubs.ly/Q03rGzqt0.

Cannes Lions International Festival of Creativity Index Exchange

05/27/2025

We’re headed to Detroit for the BOMESI Summit 2025! Barbara Burnett, Head of Buyer Development, will be taking the stage as a speaker at this year’s summit — joined by Anthony Dominguez, Sr. Director of Multicultural Publisher Development.

The BOMESI Summit centers on legacy, ownership, and the evolution of Black-owned media. At Colossus SSP, our people-first, high-touch approach to programmatic is built to uplift emerging voices and scale impact — humanizing technology to grow what’s next. See you in Detroit!

05/20/2025

🇫🇷 We’re heading back to France for from June 16–20! Join Direct Digital Holdings SVP of Strategic Partnerships Kristie MacDonald alongside Colossus SSP CEO Lashawnda Goffin and Head of Buyer Development Barbara Burnett at the global stage for advertising innovation and creativity.

Cannes Lions brings together global thought leaders, disruptive technologies, and bold ideas to shape the future of advertising. Guided by our mission to humanize technology through personalized programmatic, we combine cutting-edge innovation with a people-first approach. Our high-touch, transparent solutions make programmatic more accessible, relationship-driven, and results-oriented for brands of all sizes.

À bientôt à Cannes! 📅 Book a meeting with our team: https://hubs.ly/Q03nj8zk0

Cannes Lions International Festival of Creativity

05/15/2025

Forward-thinking marketers are gaining a competitive edge by identifying and investing in emerging media entities that drive cultural relevance and deliver strong business results. Don’t miss the Association of National Advertisers (ANA)’s virtual event, The Growth Edge: Identifying and Partnering with Emerging Media Entities, on Wednesday, May 21, from 11:00 AM to 1:00 PM.

Jennifer Shanesy, our Head of Publisher Development, is proud to represent Colossus SSP at this insightful event. Colossus SSP connects premium publishers with advertisers through transparent, data-driven programmatic solutions—delivering value for both sides of the ecosystem through precision and efficiency.

This event is free and open to all. Register today at https://hubs.ly/Q03mKPN_0

05/08/2025

We had a great time at Bridge25: FORWARD in Oceanside, CA—surrounded by industry leaders shaping the future of data-driven strategy and sustainable growth.

Our CEO Lashawnda Goffin, Head of Buyer Development Barbara Burnett, and Kristie MacDonald, SVP of Strategic Development at Direct Digital Holdings, joined key conversations on how leadership, marketing, and innovation are not just values—but growth strategies.

At Colossus SSP, we believe in humanizing technology through personalized programmatic—pairing cutting-edge solutions with high-touch support to deliver accessible, transparent, and people-first advertising.

📸 Dana Santiago Sheryl Daija Jo-Jo Jones Lois Castillo Tammy Johnson Veronica Bradford Ad Council Raptive Basis Technologies Alpha Precision Media Corewell Health

05/05/2025

What a week at Possible Event in Miami Beach! Lashawnda Goffin, Barbara Burnett, Jennifer Shanesy, Anthony Dominguez, and Melissa Mellan represented us—connecting with top industry leaders, clients, and partners who are shaping the future of marketing.

From engaging sessions to powerful networking and energizing conversations over dinner and happy hours, it was a reminder of why we do what we do.

At Colossus SSP, we fuse innovation with a people-first approach—delivering programmatic advertising solutions that are transparent, tailored, and built for real results. No matter your size, you matter here.

Looking forward to keeping the momentum going.

📸 Krush Media VideoHeroes StackAdapt Taboola Semcasting, Inc.

Address

1177 West Loop South
Houston, TX
77027

Telephone

+18324021051

Website

https://colossusmediassp.com/

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