Optidge

Optidge Boutique Internet Marketing Agency focused on helping start-ups and small and medium sized businesses Internet Marketing Agency

What started with one frustrated student’s question turned into two powerful interviews on the chaos of modern marketing...
08/06/2025

What started with one frustrated student’s question turned into two powerful interviews on the chaos of modern marketing job descriptions. Danny Gavin sits down with PPC pros Navah Hopkins and Sarah Stemen to unpack the growing gap between what companies ask for, and what one person can actually do, especially at a part-time rate.

From overloaded listings to burnout, this episode is full of honest insights, practical hiring advice, and smart career strategies. Tune in now at https://optidge.com/podcast/093-navah-hopkins-sarah-stemen-real-talk-marketing-jobs-2025/

This month, we're celebrating two amazing Optidge team members and their recent work anniversaries:👏 Juanita, our Paid M...
08/05/2025

This month, we're celebrating two amazing Optidge team members and their recent work anniversaries:

👏 Juanita, our Paid Media Specialist, marked her 3rd Optidge anniversary on July 5! Her strategic thinking and attention to detail have been a driving force behind so many successful campaigns.

👏 Sara Strickland, our Paid Search Coordinator, celebrated her 1st Optidge anniversary on July 22! In just a year, she's brought fresh ideas, energy, and a sharp eye for paid search performance.

We’re lucky to have both of these talented marketers on the team. Here's to many more milestones ahead!

This week, we’re exploring the future of SEO, how AI is changing content and keyword research, and why human oversight i...
08/01/2025

This week, we’re exploring the future of SEO, how AI is changing content and keyword research, and why human oversight is still crucial. Brand presence, user experience, PR, and mentorship are now key to ranking.

Get actionable tips from top experts on building authority, using AI wisely, and optimizing search performance. Ready to future-proof your SEO? Read the full guide at https://optidge.com/seo-evolution-strategies-for-future-of-search/

Our Case Study library is packed with real-world examples of how Optidge helps brands grow through smart SEO strategies....
07/31/2025

Our Case Study library is packed with real-world examples of how Optidge helps brands grow through smart SEO strategies. And we’re not stopping there, several new success stories are currently in the works. Keep an eye out for fresh insights and results coming your way soon!

Dive deeper into our current case studies at https://optidge.com/case-studies/

Our new blog, “SEO Evolution: Our Experts Weigh In on AI, Mentorship, and the Future of Search,” is live. We dive into h...
07/30/2025

Our new blog, “SEO Evolution: Our Experts Weigh In on AI, Mentorship, and the Future of Search,” is live. We dive into how SEO is rapidly changing, from the rise of AI tools and the critical role of mentorship to the growing importance of brand signals and user experience. Featuring insights from top industry experts, this post is packed with fresh perspectives and practical tips to help you future-proof your SEO strategy.

Ready to evolve your approach and stay ahead in the search game? Check out the full blog now at https://optidge.com/seo-evolution-strategies-for-future-of-search/

The Digital Marketing Mentor himself, our founder, Danny Gavin, recently shared a personal reflection on mentorship and ...
07/29/2025

The Digital Marketing Mentor himself, our founder, Danny Gavin, recently shared a personal reflection on mentorship and the power of community during a trip to Wisconsin with theFoxwell Founders group, led by Andrew and Gracie Foxwell.

This isn’t your average marketing meetup. From staying in a historic 1850s hotel to connecting with some of the brightest minds in paid media, Danny’s journey was equal parts professional growth and meaningful connection. There were deli runs, surprise reunions, and even a Jewish business networking event... at a mini golf course. Only in the Midwest.

Here’s to community, curiosity, and saying “why not?” to new adventures.

We’ve been deep in SEO conversations—on the podcast, with clients, and across the team. With AI reshaping the landscape,...
07/28/2025

We’ve been deep in SEO conversations—on the podcast, with clients, and across the team. With AI reshaping the landscape, it’s time for a fresh take.

This week, we’re dropping “SEO Evolution: Our Experts Weigh In on AI, Mentorship, and the Future of Search.” Tune in Wednesday to learn more!

Big thanks to Llana for the kind words and support! At Optidge, we’re all about combining strategy, data, and mentorship...
07/24/2025

Big thanks to Llana for the kind words and support! At Optidge, we’re all about combining strategy, data, and mentorship to create real results. Grateful to work with amazing people who believe in what we do!

New episode out today! What do soccer sidelines, mommy blogs, and multi-million-dollar influencer campaigns have in comm...
07/23/2025

New episode out today! What do soccer sidelines, mommy blogs, and multi-million-dollar influencer campaigns have in common? Paula Bruno. In this mini episode of The Digital Marketing Mentor, Danny Gavin sits down with the founder of Intuition Media Group to explore how influencer marketing has evolved from early blogs to today’s creator-first economy.

With nearly 25 years in branding, Paula shares why listening beats posting, how brands should really approach metrics, and why you should never DM a creator unless you know their dog’s name.

🎧 Listen now at https://optidge.com/podcast/092-paula-bruno-minisode-mommy-bloggers-to-influencers/

At Optidge, our values guide everything we do. We believe in mentorship, always learning and teaching to grow together. ...
07/22/2025

At Optidge, our values guide everything we do. We believe in mentorship, always learning and teaching to grow together. We act with stewardship, doing what’s best for our clients, our team, and the company. Communication matters, so we speak openly and kindly, with respect at the center. And we pursue excellence in every detail, because great work makes a difference. This is how we roll.

💻 Want to learn more about who we are and how we work? Visit optidge.com/about

If your paid media strategy feels like a black box, or worse, a money pit, it might be time for a closer look. Our lates...
07/18/2025

If your paid media strategy feels like a black box, or worse, a money pit, it might be time for a closer look. Our latest blog breaks down how a paid media audit can uncover what’s really going on inside your ad accounts. We don’t just point out problems—we help you understand the why behind performance issues and give you a clear plan to move forward.

Learn more at https://optidge.com/paid-media-audit-to-improve-roi/

In today’s new blog post, we break down how a paid media audit can uncover the real reasons your campaigns are underperf...
07/16/2025

In today’s new blog post, we break down how a paid media audit can uncover the real reasons your campaigns are underperforming. From inefficient keyword strategies and unclear targeting to misaligned funnels and wasted budget, our team has seen it all.

This post is for you if:
✔ You’ve been managing ads in-house but aren’t seeing traction
✔ You’re frustrated with your current agency’s performance
✔ You’re spending a lot but seeing little return
✔ You know something’s off, but don’t know what to fix

👉 Read the full blog now at https://optidge.com/paid-media-audit-to-improve-roi/

Address

Houston, TX

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(832) 303-2686

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