DJ Atreyu Frausto

DJ Atreyu Frausto DJ Mel Frausto is driven by a persistent love for music.

No matter where he is performing or what tracks he is playing, DJ Mel Frausto stays focused on the synergy between music & audience. HOW IT ALL BEGAN
With nothing more than a secondhand mixing kit and an eclectic array of records, DJ Melle Mel impressively burst onto the San Francisco DJ scene back in 2000. Since then, they’ve become well-renowned for their mixing creativity, and have updated their equipment and musical collection immensely. Whether they’re performing live at a club or are in studio recording some new sounds, you can expect DJ Melle Mel to bring their passion and enthusiasm every time.

09/14/2026

✨ SUNDAY FUNDAY AT SOUTH BEACH! ✨

The weekend isn't over yet! Keep the party going at Houston's premier dance club with incredible music, dazzling entertainment, and an unforgettable Sunday night in the Heart of Montrose.

🎧 DJ Atreyu Frausto spins from 9PM–2AM, bringing the hottest dance tracks all night long.
👑 The Dollhouse takes the stage at 11PM, hosted by Reign LaRue & Adriana LaRue, delivering a spectacular show filled with glamour, talent, and nonstop entertainment.

✨ Experience the South Beach difference:
🌴 State-of-the-art sound & lighting
❄️ Cooling overhead hydro effects
🍸 Amazing bartenders serving your favorite drinks
🔥 Energetic dance floor
💃 Beautiful entertainers
❤️ One unforgettable night

Whether you're dancing with friends, celebrating the weekend, or making new memories, South Beach is where Sunday nights come alive.

🚖 Please drink responsibly. Consider Uber, Lyft, a ride share, or a taxi. We've proudly looked out for our community since 1982.
*Excludes select holidays, holiday weekends, and special events.

09/10/2026

🪩 Beyonce Tribute Tonight 🪩

The season may be changing, but Wednesday nights in Montrose are only getting hotter. 🔥

Start with $1 Well Drinks ALL NIGHT, add DJ Atreyu, the Millennial Dolls and a packed dance floor—and suddenly waiting for the weekend seems completely unnecessary.

🎧 DJ ATREYU FRAUSTO • 9PM
👑 THE MILLENNIAL DOLLS • 11PM
Big performances, fabulous entertainment and all the attitude you expect from Wednesday nights at South Beach.
🥃 $1 WELL DRINKS • ALL NIGHT

Grab your friends, hit the dance floor and come see why Wednesday belongs to SOBE.
New season. Same fabulous Wednesday. 🍂✨

Please drink responsibly. Consider Uber, Lyft, a ride share, taxi or designated driver. We care. We always have.
*Excludes select holidays, holiday weekends and special events.

09/05/2026

🇺🇸 Labor Day Weekend Party on Pacific Street 🇺🇸

JR’s Bar & Grill opens at noon, Friday. Happy hour pricing until 10 PM* from 9 PM to 2 AM, join Lana Blake for karaoke on the New Orleans side—time to unleash your inner rock star! 🎤

⛲ Relax with your crew in our beautiful New Orleans style courtyard & patio, perfect for meeting new friends, taking selfies, or just soaking up the atmosphere.

Join us on Pacific Street with NO cover and NO membership—just a whole lot of good vibes at Houston's favorite party bar. 21+

We are the Heart of Montrose. ❤
⭐ Check out the flyer below for more details for this amazing weekend!

Please drink responsibly. Consider a Lyft, ride share, taxi or Uber. We care we always have.
*Excludes some holidays, holiday weekends and special events.

09/05/2026

🪩 Your Labor Day Weekend Headquarters | South Beach 🪩

The weekend begins on the biggest dance floor in Montrose! Grab your friends and kick off Friday night with incredible music, high-energy entertainment, and the nightlife experience South Beach is known for.

🎧 DJ Atreyu Frausto spins the hottest dance tracks from 9PM–late night dancing, keeping the party going all night long.

✨ Friday Night Specials ✨
🪩 FREE Cover • 9PM–11PM with TMS*
🪩 $10 Cover after 11PM*
🍹 Happy Hour until 11PM*
🔞 21+

Experience an incredible sound system, dazzling light shows, immersive video screens, talented bartenders, and the energy that has made South Beach one of Houston's premier nightlife destinations.

Whether you're celebrating, meeting friends, or dancing until late night, Friday nights belong at South Beach.

🚖 Please drink responsibly. Consider Uber, Lyft, a rides hare, or a taxi. We've proudly served our community for decades, and your safety matters.
*Excludes holidays, holiday weekends, and select special events.

09/04/2026

✨ THURSDAY NIGHTS JUST HIT DIFFERENT AT JR’S! ✨

The weekend may be getting closer, but why wait until Friday to have a little fun?
Join us tonight for a Thursday filled with great friends, Happy Hour pricing, karaoke, and some of Houston’s newest drag talent taking the stage!

🥂 Happy Hour Pricing • 4PM–10PM*
🍑 Bellini Pitchers available all week long
🎤 Karaoke with Violet S’Arbleu • 9PM–2AM
Grab the mic, pick your favorite song and give us your best performance. Whether you can actually sing is completely optional. 😉
👑 So You Think You Can Drag? • 11PM
Hosted by Dessie Love Blake, watch Houston’s newest Queens & Kings take the stage, show us what they’ve got, and compete for a cash prize and a booking!
⚜️ Come early and enjoy our beautiful New Orleans-style courtyard & patio, surrounded by lush landscaping, colorful flowers and covered cabanas. When you’re ready to cool off, head inside and let the Thursday night fun begin.

And because a great night out shouldn’t come with a list of extra charges, JR’s has no cover charge, no membership or day passes, and no added charge for our karaoke or fabulous shows. Just come in, grab a spot and enjoy yourself.

❤️ The Heart of Montrose since 1982.

🚖 Please drink responsibly. Consider Lyft, Uber, a taxi, or a designated driver.
*Excludes holidays, holiday weekends and select special events.

08/31/2026

🏆 ANNUAL SO YOU THINK YOU CAN DRAG? PAGEANT 2026 🏆

Well, Houston... it’s PAGEANT time! 👑

The fabulous Dessie Love Blake hosts an incredible night showcasing Houston’s up-and-coming Drag Kings & Queens as they step into the spotlight and show us what they’ve got!

And because a little liquid courage never hurt a future titleholder... 😉
🍸 $2.75 Well Vodka Drinks ALL NIGHT LONG!
🎧 DJ Atreyu Frausto takes over Mission Control • 9PM
👑 So You Think You Can Drag? Pageant • 10PM
🔞 21+ w/valid ID

Think you've got the charisma, talent, look and attitude to command the stage? Come early, sign up and compete!

Then it’s up to some of Houston’s elite entertainers to decide...
SO YOU THINK YOU CAN DRAG? 👑✨

Come compete. Come cheer. Come discover who might just be Houston’s next drag superstar!

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Houston, TX

Opening Hours

Monday 9pm - 1am
Wednesday 10pm - 2am
Thursday 10pm - 2am
Friday 10pm - 2am
Saturday 10pm - 2am
Sunday 4pm - 9pm
10pm - 2am

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