In today’s fast-paced, budget-driven business environment, publishing companies have become an assembly of free-standing silos that are more concerned with task-oriented departmental goals than job-oriented company objectives. This has occurred, in large part, because there are few publishing professionals who have the hands-on experience necessary to understand the inner workings of each departme
nt and the expertise to make them operate together efficiently, effectively and economically. My name is David M. Caoin, owner of Publishing Services & Information (PSI), and I would like to introduce myself as just such a publishing professional. With extensive experience in special interest consumer and custom publishing, I have gained a uniquely broad skill set that includes editorial, design, production, circulation, marketing, sales and licensing. Furthermore, as a former editor, managing editor, director of publications, group publisher, production director, circulation director, marketing director, vice president of market research, and general manager, I understand the subtleties that exist at each level of management within each department as well as how each department interacts and affects the other, both in terms of workflow and budgetary compliance. On the macro level, I have a proven track record of identifying business opportunities ... leveraging successful titles, reinvigorating mature titles, turning around underachieving titles, and launching new titles. On the micro level, I have reduced costs (by troubleshooting operational issues, finding out-of-the-box solutions to manufacturing problems and optimizing existing assets), increased advertising sales (by creating new sales strategies, revising advertising rate structures and utilizing syndicated and proprietary research), and increased circulation sales (by revising distribution strategies, redesigning front cover formats and utilizing regional promotions). PSI is ideal for the small publisher with a limited budget, the medium-sized publisher with a need for outside assistance, and the large publisher with multi-media platforms.
