Alchemy Digital Marketing & Branding

08/28/2026

Loved helping the one and only NYC based Gigi St. Croix create this series . corporate recruiter by day, fabulous around the clock. Follow her for job search advice and a whole lot of fun!

08/27/2026

Two phenomenal IECs and Alchemy clients to host the HECA 2027 conference 💪🏼 killing it AlAlicen Adams, Empowered Admissions Servicesnd Dana Roth Educational Consulting

They’re hard at work creating an experience that will inspire, connect, and empower the HECA community.

Our 2027 Conference Co-Chairs are excited to welcome you to Cleveland for Professional Growth in the Land of Possibility—a conference designed to spark new ideas, strengthen connections, and support your continued professional journey. Stay tuned for more details in the months ahead, and be sure to mark your calendars to join us for !

08/26/2026

And I say this as someone who sees so many ads for marketing courses, blueprints, systems all aimed at making me feel like I’m behind or don’t know what I’m doing. That there is some secret I haven’t figured out yet. That the right advice will cure all of my business problems.

I’ve fallen victim to this more times than I’d like to admit. Mostly at night. When I’m scrolling after a long day of not leaving my desk for more than 3 min to use the ladies. And guess what? They know that too!

Every time I get the “$$ thanks! Download your blueprint here!” And I read it I think “I could have written this myself”

Hire the people who take work off your plate, who solve real problems- not the ones your brain tells you about at midnight.

We’ve got this! 💪🏼

07/26/2026

This weekend we had the pleasure of working with the amazing Gigi St. Croix brainstorming her social media content for the next six months. She was so gracious to drive in from New York City to film a 4 different series from to and everything in between, with pearls of course. Keep watching her account to see it all unfold!

06/23/2026

When I review a website, I’m not looking for colors, fonts, or button styles first.

I’m looking for clues about what a visitor might be thinking.

Most visitors aren’t reading every word. They’re trying to answer a few questions quickly:

• Am I in the right place?
• Do they understand my situation?
• Why should I choose them?
• Can I trust them?

If those answers aren’t easy to find, people often leave before they ever reach the contact form.

This project was a good reminder that website clarity is about helping the right people understand what matters most, faster.

What is one question your website answers really well?

06/17/2026

If niching down has ever felt like giving something up, this is worth a read.

Most IEC marketing tips start with tactics. This one starts with identity and why getting clear on your niche is the most powerful marketing move you can make

06/10/2026

☀️🕶️

Marketing in the summah

06/10/2026

☀️🕶️

05/15/2026

05/09/2026

Drop a picture of what your Saturday looks like as a small business owner and tag your business!