Alchemy Digital Marketing & Branding

11/14/2025

Taken from the brand strategy of alchemy. I am leaving this here in case another business owner needs to hear it today.

CHAPTER IX THE SOCIAL PERSONA

Social presence is not performance.
It is not a stage for constant speaking,
constant updates,
constant noise.

Social presence is an extension
of identity.

It is the embodiment of the brand
in the digital world
a place filled with pressure
to be louder, faster, more visible,
more reactive,
more performative
than is ever required.

I do not participate in that rhythm.
My social persona is quiet, intentional, and precise.
It does not chase attention.
It does not rush to speak.
It does not fill space simply to stay visible.
It appears when presence has purpose.

11/14/2025

I’m thrilled to work along side this client to bring his dream of a family business to life . His decision to leave corporate and start something family grown is a dream many have but only the brave will do. He and his wife are creating something valuable and I cannot wait for homeowners to meet Everlane.

11/11/2025

Just a bit of our work showcased in recent projects.
We love helping our clients get out there. Like a small business personal stylist! Come join us!

👕Custom stickers for client experience campaign
👩🏻‍💻Website redesign and mobile optimization
🤳UGC campaign materials
🛍️Custom branded merch
📱Social media account management
🪧Brand photography promotional product design and direction guidance photos by
🧑‍🤝‍🧑Referral Program creation
🟠Rebranding
📔Branded print collateral pieces
👀Blog, newsletter and digital products

11/11/2025

I’m thrilled to be an speaker at the upcoming in
New Orleans! Don’t miss out on this special irrigation industry event bringing thought leaders and innovators to one location. Save your spot here: https://www.irrigation.org/2025Show🎷💃

11/05/2025

Always down for a and a good beat.
Also who’s winning the free fall clean-up?
✉️ 📧 🎥

11/05/2025

The size of my download folder 🤣🤪

10/30/2025

This is Josh. Business owner, father, builder.
Three years ago, he decided to make marketing a priority for his landscaping company. Together, consistently and over time, we built his brand, his visibility, and his voice.
Year 1: +62%
Year 2: +14%
Year 3: +13%
That’s 89% growth in three years, and not just in revenue.
It’s weekends with family instead of chasing leads.
It’s employees who stay because they believe in the mission.
It’s the peace that comes from knowing your business is growing on purpose.
That’s the real ROI.

10/28/2025

Why are Tuesdays so Tuesday-ish? Here is a Tuesday-ish question for you:

If I want to feel that I have enough right now, what do I need to stop doing or let go?

It's hard to image letting anything go. But what if the idea of letting go was either:
1) Reframed as making room for something less stressful
2)Just simply the idea of delegation

Would love your thoughts!

Question taken from Jame Clear's October 3-2-1 email. You can sign up for those on jamesclear.com

10/27/2025

Believe it or not, social media is far more than just posting pictures of your work, it’s a practice in human psychology and the understanding of WHY people buy.

Welcome to MIND GAMES, where we uncover the psychology behind smart marketing. Lesson # 1 ⬇️

We don’t see the world as it is, we see it as we expect it to be. That’s confirmation bias. People naturally seek out what they already believe.

In marketing, that means your content should affirm your audience’s identity and values.
If your dream client already believes that “a beautiful home is worth investing in,” your job isn’t to convince them, it’s to remind them they’re right.
✨ Speak to what they already feel.
✨ Reflect their worldview back to them.
✨ Make them nod along and think, “Exactly.”

10/21/2025

Regular posting on social media is important because it keeps you front of mind and builds subconscious sticky notes in the minds of your clients. But it's not your always be closing sales guy. Make sure you understand your marketing efforts so you can accurately decipher what's working and what isn't.

Want to learn more? Happy to chat. Contact me anytime.
[email protected]

10/19/2025

Do you know the difference between Marketing and Promotions? It’s not fluff, It Is what makes one company fizzle out and another survive.

Marketing has 4 components: PRODUCT, PLACE, PRICE, PROMOTION. Together they create a strategy for growth. Once you are solid in your business; these areas act as levers you can pull depending upon your goals.

Need to adress a change In the economy or are sales dropping with an otherwise good reputation? Look at your PRICING strategy.

Feeling a gap between what you offer and what custoers actually need or want? Pehaps a change in PRODUCT line up or a new service is needed.

Need quick growth, fill a schedule? Thats all PROMO baby! Sales, dicsounts, push

Maybe the PLACE you are trying to sell isn’t where customers are. Trying to sell to young professionals? They’re probably not on Facebook.

When you think, ya I’m marketing, what does that mean? 

Here is a great article from AMA that goes over it in more detail!

https://www.ama.org/marketing-news/marketing-vs-promotion-key-differences-and-how-they-impact-your-strategy/

Think marketing and promotion are the same? Not quite. Marketing is all about the long game—building brand value and nurturing customer relationships over